amazon seller central

Amazon Seller Central: How to Report a Seller

Have you heard of Amazon seller central?

Have you wanted to start your own business but don’t really know where to start? In the world today, many online shoppers like to look for a marketplace that is already well known. Somewhere they can search through listings and have everything written on there already.


A customer or clients will also want to see these pieces of information on the amazon seller central reporting or the platform that they choose:

  • Quality
  • Merchants name
  • Relevant customer reviews
  • The number of stock on the listing/listings
  • Details on the product listings
  • Sales and traffic data
  • Features
  • Pricing
  • Shipping
  • Customers feedback
  • The brand name
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Many factors go into this as well. Apart from putting down all the information that customers want to see, you need to be prepared with data so you can scale your business. Data is very important when it comes to business and the key to your sales rely heavily on those data reports.

Some of the common mistakes first timers make is being able to not only market but also price their items effectively.

This includes look at the inventory, the products sold, and boost those areas where you think your business needs it. Luckily, having a personal business doesn’t have to be hard, and you can do this through Amazon selling.


Merchants on Amazon vendor central and seller central are able to make use of different marketing tools and other Amazon metrics to access their customers information and data.

More features and services are readily available as well you can ship the products directly to your customers without much hassle.

There is also a big advantage to using the Amazon platform over other sellers. If you have been wanting to join an Amazon program but don’t really know where to start, then you have come to the right place.


In this article, we will be giving you some tips on managing your Amazon seller central platform. This article will also be giving an example on what to include in your store, how to create your own Amazon vendor central account, and valuable insights.

We will also be mentioning how to choose the right marketing tools, how to build a brand, and how to boost your sale through a good example of what shoppers like to see in the marketplace.

fba fulfillment by amazon

What is Amazon Central Account?

Before anything else, lets first discuss what an Amazon seller is, and how seller central Amazon works. Seller Central Amazon is an Amazon platform where you can sell items. Amazon is the world’s leading online market place where shoppers like to go because it’s already trusted.

Through this platform, you can boost your sales as a seller or vendor and have access to millions of shoppers that use Amazon’s online inventory of items. Seller central also allows you to become online retailers by using the marketplace platform’s e commerce brand structure and long list of buyers information.

So, just imagine the kind of business you can create on seller central. Amazon brand registry is very huge, and the marketplace is full of potential. Once you have your own inventory of items you want to sell, you can ship those products directly to your customers/buyers.

What is The Difference Between Seller Central and Vendor Central?

If you have been wanting to set up a seller central account with Amazon, you have two options that you can consider:

Both seller central and Amazon vendor central allow you to make an Amazon brand registry and make your own online business by selling products to customers. But there are some key differences in both.

Amazon Central:

Seller central allows independent business owners to directly sell their products to customers and act as third party sellers. This is also known as FBV or Fulfillment by the store vendor. On Amazon seller central, it is the business owner’s responsibility or the merchants responsibility to package and handle the shipping process for the buyers/customer.

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Amazon Vendor Central:

On the other hand, Amazon vendor central is quite different. This mode of business services allows merchants to supply inventory to Amazon and act as supplier on vendor central. On vendor central, there is also no direct interaction with the seller/vendor and the customer.

The vendor will instead let Amazon handle all the services and the shipping by enrolling in Amazon’s FBA brand. Under Amazon FBA, the vendor can stock their inventory with the warehouse. Shipping will only happen when a customer makes an order on Amazon through the vendor’s page.

After the customer makes the order on the page, the warehouse staff will then handle the shipping and ship the orders to the buyer.

Amazon vendor central is also an invite only program, while seller central can be used for all Amazon sellers/seller. The sellers that have been consistently selling with good performance reports may receive an invitation by an Amazon selling coach to join vendor central or buy box.

In order to get recruited to vendor central, the seller/sellers or the person selling also needs to have a certain amount of sales on their page. Sales are a huge indicator for good performance on your brand. Ads also help with the sales.

When you use ads, you have control over the reports, can search the page for your selling details, and get a detailed report on the sales you have been making in the last month.

amazon fba process

What Are The Benefits Of Using a Seller Central Account Vs. Vendor Central?

Seller on vendor central have access to a wide range of tools, which includes tools for keywords and traffic.


Keywords are incredibly important as that drives the traffic to your Amazon selling page. The keywords are also responsible for directing people to specific pages.

The vendor account also gives you access to in depth analytic amazon seller central reports, and access to sponsored ads and premium content.

The sellers items that are selling under the vendor account will show a “ships and sold by Amazon” tag, which can increase the confidence of those who search for your product.


It can also boost the fulfillment reports, sales, and price. On the other hand, the drawbacks are quite different as well. Since Amazon acts as the seller/sellers that sell your items for you, a product’s retail pricing is not determined by them. The pricing can change at any time, and without prior notice.


The logistical performance and operations is also controlled by Amazon. Which means that if you fail to meet the requirements and terms in an organized way, it can cause some chargebacks and lower your sales as a seller/sellers. The payment terms for vendors are also not as fast for those sell on Amazon seller central.

Payment from sales are set over 30, 60, or 90 days. For those that sell on amazon seller central, it only takes 2 weeks to get payment from sales.

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What is an Individual Amazon Central Account Plan Vs. Professional Selling Plan?

Amazon seller central has two different plans for a seller. There’s the individual pricing plan and the professional. Under the individual seller plan, you can be charged 99 cents for each product that you sell. Whereas, if you are on the professional plan, you can get a non refundable monthly rate of $39.99.

Features Of Individual Selling Plan For An Seller Central Plan

So let’s talk about some of the features of the individual seller plan. If you choose to register under this plan, you will get a pay as you go plan that does not require a commitment to financials. You also have a selection of low volume vendors. and your product listings will be put on Amazon one by one.

Features of a Professional Selling Plan

Whereas, if you use the professional plan, the monthly fee that you pay will give you unlimited number of sales and reports. You will also be able to upload simultaneously any number of listings on your Amazon account.

Aside from that, the professional plan also comes with an inventory feature, which you can control at your own time. Here, you will be able to keep track of your stocks on Amazon and have a detailed report ready for you.

You will also have a tool that you can use to give you a report on your metrics. As an added bonus, Amazon will even throw in a free promotional service and gift wrapping option.

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Benefits of Seller Central As a Whole

There are a number of benefits which you can get when you join the Amazon seller central feature. Apart from getting access to all of the products that perform well on Amazon, you will also be able to take advantage of the discounted shipping rates.

Since Amazon who negotiates the rates, you’ll be able to get a good deal while you are working with Amazon seller central. Aside from that, Amazon will also be the one to take care of the returns and customer service report.

Additionally, as a seller you will have access to the Amazon warehouse, which allows you to store your products there. You can store it with no additional storage cost and business costs.

And last but not the least, you will be able to make use of Amazon’s report tool. The report tool can help you monitor your sales on Amazon as well as optimize your Amazon listings.

What are Amazon Business Reports?

An Amazon Business Report is Amazon’s way of helping businesses keep track of their sales. The report show businesses how many orders they’ve placed, how many products they’ve sold, what their average order size is, and how much they’ve made in total sales.

The reports also include information on the Amazon Buy Box, which is the box that displays on Amazon when a customer searches for a product.

The Buy Box shows the lowest price offered by sellers for a given product, as well as the shipping costs for that product. A Business Report can help businesses understand their sales data and make informed decisions about their Amazon business.

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What Are Seller Central Advertising Reports?

Any business owner will tell you that advertising is essential to driving sales. But with so many different options available, it can be difficult to know where to start. Amazon Seller Central advertising reports can be a helpful tool in this process.

These reports provide data on the performance of your ads, including how often they are clicked and how many sales they generate.

This information can be extremely valuable in determining which ad campaigns are working and which need to be tweaked.

In addition, Amazon Seller Central advertising reports can also help you track your return on investment (ROI). By evaluating your advertisements’ performance over time, you can make informed decisions about where to allocate your advertising budget.

So whether you’re just getting started with advertising on Amazon or you’re a seasoned pro, Amazon Seller Central advertising reports are worth taking a look at.

Where Can you Find Reports on Amazon Central?

There are a few different places you can go to find Reports on Amazon Seller Central. The first place you can check is the Home tab.

On the left-hand side of the screen. Under the “Reports” section. You will see a list of all the reports that are available. If you don’t see the report you’re looking for. You can also try searching for it in the search bar at the top of the screen.

If you still can’t find what you’re looking for, you can contact Amazon customer support and they will be able to help you out.

So, whether you’re looking for information on your sales data or your inventory levels, Amazon Seller Central is a great resource for finding the reports you need.

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How Much Capital Do you Need To Start an Account With Central for Sellers?

Do you want to start selling on Amazon but don’t know how much capital you need? If so, you’ve come to the right place. In this article, we’ll discuss how much money you need to start a membership with Amazon Seller Central. However, keep in mind that you will need enough money to cover the cost of your stock.

Additionally, you’ll need to have enough money to pay for shipping and handling fees. Therefore, it’s important to have a general idea of how much your stock will cost. Before you open a membership with Amazon Seller Central.

Another thing to keep in mind is that you’ll need to pay a monthly subscription fee of $39.99. If you want to use Amazon Seller Central. Therefore, you’ll need to factor this cost into your overall budget report. This will help you ensure that you have enough capital to cover all of your expenses. Good luck!

What Kind of Products Can you Sell On Amazon?

There’s no doubt that Amazon is a powerful sales platform – but what exactly can you sell? In short, the answer is just about anything.