The Ultimate Guide to Amazon Selling Centre

Are you familiar with the Amazon selling centre? In today’s digital age, e-commerce has taken the world by storm, and Amazon stands at the forefront as one of the largest and most influential online marketplaces. If you’re looking to dive into the world of online retail and grow your business, Amazon Selling Centre is your gateway to success. This comprehensive guide will walk you through everything you need to know about Amazon Selling Centre, from setting up your account to optimizing your listings and boosting your sales.

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What Is Amazon Seller Central?



Are you familiar with the Amazon selling centre? Amazon Seller Central is a web-based platform provided by Amazon, serving as the control center for individuals and businesses looking to sell their products on the Amazon marketplace.

It offers a suite of powerful tools and features that enable sellers to create and manage product listings, handle inventory, process customer orders, set prices, run promotions, access performance data, and expand their businesses both nationally and internationally.

Amazon Seller Central is the central hub where sellers can efficiently conduct their e-commerce operations, ensuring a seamless and streamlined experience for selling products to Amazon’s vast customer base.

Creating Your Amazon Seller Account



Are you familiar with the Amazon selling centre? Creating your Amazon Seller Account is the first crucial step on your journey to becoming a successful online seller or selling partner for sellers to start selling on the Amazon platform. This process involves a series of key steps:


Begin by visiting the Amazon Seller Central website and clicking on the “Sign up” or “Register” option. You will need to provide basic information about yourself or your business, such as your name, email address, and phone number.

Account Type

Amazon offers two types of seller accounts: an Individual selling plan and a Professional selling plan. Additionally, choose the one that best suits your needs. Furthermore, an Individual account is suitable for those planning to sell a few items, while a Professional account is designed for businesses with a larger inventory.

Business Information

For a Professional account, you’ll need to provide detailed business information, including your business name, address, and tax identification number (TIN). Furthermore, this information helps Amazon verify your identity and set up your account for tax purposes.

Product Category

You’ll be asked to select the product categories selling fees you intend to sell in. Furthermore, be sure to choose categories selling fees that align with your products, as different categories may have specific requirements and selling fees too.

Payment Information

To receive payments for your sales, you’ll need to set up your bank account and payment method. Additionally, amazon will deposit your earnings from sale directly into this account.

Identity Verification

Amazon may request additional information to verify your identity, especially if you’re a Professional seller. Additionally, this may include submitting official documents like business licenses or tax certificates.

Agree to Terms

Review Amazon’s terms and policies, including the Seller Agreement and Amazon’s Selling Policies. Additionally, you must agree to these terms to proceed.

Confirm Email

Amazon will send a verification link to the email address you provided during registration. Additionally, click on the link to confirm your email and activate your seller account.

Set Up Your Seller Profile

Customize your seller profile by adding a profile picture and a brief bio. Additionally, a well-optimized seller profile can build trust with potential customers and create more.

Choose Fulfillment Method

Decide whether you’ll fulfill orders yourself (FBM) or use Amazon’s fulfillment services (FBA). Additionally, your choice will affect how you manage inventory and shipping.

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Navigating the Seller Dashboard



Navigating the new Seller’ Dashboard in Amazon Seller Central is key to effectively managing your online business on the platform. Here’s a step-by-step guide on how to navigate and utilize this essential tool:


Begin by logging into your Amazon Seller Central account using your registered seller central email and password.

Dashboard Overview

After logging in, you’ll land on the the Seller Central account dashboard. Additionally, this is your central hub for managing your Amazon seller central account. Furthermore, the dashboard provides an overview of your account’s performance, including important metrics like your current balance, recent orders, and customer feedback.

Top Menu Bar

The top menu bar contains various tabs and drop-down menus that lead to different sections of Seller Central. These tabs include:

  • Inventory: This section allows you to manage your product listings, view your inventory, and create new listings.
  • Orders: Here, you can process and manage customer orders, including shipping and returns.
  • Advertising: If you’re running Amazon PPC campaigns, this is where you can monitor and optimize your ad campaigns.
  • Reports: Access detailed reports on your sales, performance, and inventory health.
  • Performance: Review your account health and any notifications or policy compliance issues.
  • Pricing: Adjust product prices and monitor competitive pricing.
  • Settings: Access account settings, tax settings, and notification preferences.

Sales Summary

On the dashboard, you’ll find a sales summary section that provides an overview of your recent sales activity, including the number of orders and your earnings.

Performance Notifications

Keep an eye on performance notifications. Additionally, amazon will notify you of any issues or opportunities for improvement related to your seller account.

Order Notifications

Instantly see and respond to new customer orders, which will be listed in the Order Notifications section.


The dashboard often features shortcuts to commonly used tools and reports, making it easier to access important functions quickly.

Performance Metrics

You can access detailed performance metrics by clicking on the “Performance” tab. Additionally, this section provides insights into your sales rank, seller rating, customer feedback, and order defect rate.

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How to List Your Products on The Amazon Seller App



Listing your products on the Amazon Seller App is a convenient way to manage your Amazon listings and reach more customers on the go. Furthermore, here’s a step-by-step guide on how to list your products using the Amazon Seller App:

Note: Make sure you have the Amazon Seller App installed on your mobile device, and you are logged into your Amazon Seller account.

Amazon Selling Centre: Open the Amazon Seller App

Launch the Amazon Seller App on your mobile device. Additionally, if you haven’t already, log in to your Amazon Seller account.

Amazon Selling Centre: Tap the Camera Icon

In the app’s navigation menu, you’ll find a camera icon. Additionally, tap on it to start the listing process.

Amazon Selling Centre: Scan the Product’s Barcode

You can start by scanning the product’s barcode using your device’s camera. Additionally, this will help Amazon identify the product and pre-fill some product details for you. If the product has a barcode, this is the quickest way to list it.

Amazon Selling Centre: Choose Listing Condition

Select the condition of you sell your item (e.g., New, Used, Refurbished). Additionally, be honest and accurate about the condition of same product when you sell your product to ensure customer satisfaction.

Amazon Selling Centre: Enter Additional Product Details

Depending on the category and type of product, you may need to provide additional information such as title, description, price, and quantity available. Additionally, fill in all required fields. Include high-quality images of all the products or product.

Amazon Selling Centre: Set the Price

Determine the price at which you want to sell your brand or product. Additionally, you can choose to sell at a competitive price based on similar listings, or you can set the sale of your brand your own price.

Amazon Selling Centre: Choose Shipping Options

Indicate how you plan to fulfill orders. Additionally, you can select Fulfillment by Amazon (FBA), Fulfillment by Merchant (FBM), or other shipping options depending on your preferences and your order fulfillment capabilities.

Amazon Selling Centre: Select the Category

Choose the appropriate product category and subcategory. Additionally, accurate categorization ensures your product is visible to the right audience.

Amazon Selling Centre: Add Keywords

Enter relevant keywords that describe key features of your store or product. Additionally, this helps customers find your listing when searching on Amazon.

Amazon Selling Centre: Review and Submit

Carefully review all the information you’ve entered, including the product details, price, and shipping options. Additionally, once you’re satisfied, tap the “Submit” or “List” button to publish your product listing here on Amazon.

Amazon Selling Centre: Manage Your Listings

After listing your product, you can manage it directly from the Amazon Seller App. Additionally, you can make new products, adjust the price, update the listing details, monitor and provide customer service feedback, and monitor sales and customer feedback.

Amazon Selling Centre: Regularly Check Inventory

Keep an eye on sales and your own store inventory levels and restock your store as needed to avoid running your store out of stock.

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Try Amazon Seller Central for Yourself


The Amazon Seller App makes it convenient to list and manage your products on Amazon while providing real-time access to your seller and account information. Additionally, remember to provide accurate and detailed product information, use high-quality images, and stay competitive with your pricing to attract potential customers. Furthermore, regularly monitoring your listings and responding to customer inquiries promptly will help you succeed as an Amazon seller.

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