Beginner’s Guide to Building an Email List

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Episode 52

Today, Ken and I will talk about building an email list. Ken started 2020 with zero emails. Fast forward to Q4, he has 15,000 emails and counting. He used several online apps and services to reach that number, alongside other creative tactics that you can also apply on your business. You will learn about giveaways, lead magnets, email open rates, and more!

Let’s jump into the episode now and learn from this Beginner’s Guide to building an email list. 

[00:01 – 01:53] Opening Segment

  • We introduce our topic for today
  • Ken’s journey from 0 to 15,000 emails
  • Ken’s tips to get 15,000 emails within a year

[01:54 – 07:35] A Stadium Full of People

  • Why build an email list? 
    • An asset that generates revenue
    • A tool to know your customers better
  • An email list is like a stadium full of people
    • Find out why

[07:36 – 15:54] List Builders 

  • Useful tools to build your email list
  • Don’t miss Ken’s tips to grow your email list
  • 3 services you can try to send giveaways 

[15:55 – 24:54] Value-Adding Tactics

  • We talk about conversion rates on landing pages 
  • Ken’s tricks to use newsletters better
  • How to extract email addresses from sales channels 
  • Putting your lead magnets in the right places

[24:55 – 31:27] Closing Segment 

  • Ken talks about email open rates
  • Best practices in sending emails
  • Final words

Tweetable Quotes:

“If you can prove that you’re generating a revenue with that email list, that adds value to your business.” – Ken Wilson 

“In order to get an email form somebody, you need to exchange something of value.” – Ken Wilson 

Resources Mentioned:

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Email us –> support@firingtheman.com

 

Ken 0:00
It’s basically like, if you have an email list of, say, 15,000, right? Think of it as you know, you have a stadium full of people that you have their ear, so you can talk to and think of a NFL stadium or whatever, you have 15,000 people, and you can, you can send them a sign pointing to go somewhere. Right? That’s, that’s very powerful. So one of the ways that I that I’ve grown, the email list is through a giveaway, right? So if you’re, whether you’re selling physical products or not a giveaway is a great way you can offer something of value, you know, now, if you have a brand, like a couple of the ones we’re going to use as examples today is products, kitchen spoons, and typewriters, right. So those are the two that we’re going to use for an example. So

David 0:47
if you’re selling a $10,000 pool tables, where you’re going to make $5,000 on the sale, you can pay, you know, for a lot of emails and pay high prices just to get them to that site. Because if you make one conversion, or one sale that pays for a lot of emails,

Intro 1:03
Welcome, everyone, to the Firing The Man podcast, a show for anyone who wants to be their own boss. If you sit in a cubicle every day and know you were capable of more than join us, this show will help you build a business and grow your passive income streams in just a few short hours per day. And now your host serial entrepreneurs David Schomer and Ken Wilson.

David 1:27
Welcome everyone to the firing demand podcast on today’s episode, we discuss several easy ways to build your email list. Now, Ken, at the beginning of 2020, you told me that you are going to go all in on building an email list. At that time your email list was zero, you have now scaled up to 15,000 emails and are growing at a very rapid pace. So let’s start here. Why isn’t email list important?

Ken 1:54
Yeah, yeah, absolutely. So that’s accurate. David, at the beginning of the year, I had, I had zero email list and I was, you know, researching and learning and everybody’s like, Hey, I’m doing these product launches, I’m doing all this and I’m using my list. And I’m like, I need I need to have that list. So this show is going to be a primer on email list building, and kind of walk through some some high level steps and actionable steps that you can take to build your own email list. So you know, we’ll start off, you know, why is this important? Well, you can like, like we just talked about, you can drive external traffic to any sales channel or offer, you know, if you have a product launch, you know, you want to send traffic to Amazon, you want to send traffic to your website, you want to send traffic anywhere you want to send traffic to, you can send them there. And so one analogy, that, that I read or learned somewhere I can’t remember where but it’s basically like, if you have an email list of say, 15,000, right? Think of it as you know, you have a stadium full of people that you have their ear, so you can talk to him, think of a NFL stadium or whatever, you have 15,000 people, and you can, you can send them a sign pointing to go somewhere. Right? That’s, that’s very powerful. So another another reason, like I said, product launches, that’s huge. If you have an upcoming product launch, and you have an email list 15,000 people, you can say, Hey, we’re getting ready to launch this product next month, and we’re gonna offer you know, 100 of them to the first you know, at 30% off or 40% off or whatever, who who wants to sign up for that, you know, you you know, then you can you can drip in customers, you know, trigger Amazon’s algorithm, you can do a pre launch, you know, say you’re you’re launching a product on your Shopify store, or, you know, you can do a pre launch and pre sell products, lots of things with with product launches. Another one of the higher level, reasons to have an email list and what you utilize it for is brand building, you know, you can really get a lot of information from an email list and build your brand like you can make connections with with with your subscribers, right. And it gets pretty deep into brand building and, and when for someone to buy you, you know, if you have a physical products, business, someone to, you know, to get someone to buy your product, no matter how good your product is, you know, if you can get that person to know like and trust you and your brand, then they’re way more likely to convert, and you can get that with email easily you have their ear. Another one is and something that I really take into consideration as I invest money into my email list. An email list is an asset, it can be an asset, right? If you you can’t just go out and to one of these blackhat services and buy an email list for 100,000. I mean, you can but that doesn’t add value to your business. If you have an email list no matter what the size is, if you can translate that email list if you can prove that you’re generating revenue with that email list that adds value to your business. So you know if you have a responsive email list that that you’re converting to sales, that That increases the value of your business. Another one is diversity. You know, 2020, we’ve, we’ve been shown that, that there’s, you know, you never know what’s going to happen, right. And, you know, when Amazon, you know, shuts down your inventory or whatever, you have an email list, you can reach out, you know, and communicate and make sales directly off your website, or, you know, it just, it just adds that level of diversity, where you have your customers, I mean, you own your email list, right, that’s an asset that you own. So that is a diversity aspect of your of your business. Another one here, which is probably one of the main one is here is increase revenue, right? Like, I don’t have stats in front of me now. But I ran a successful Black Friday, Cyber Monday sale this year, which was my first one running through an email marketing campaign. And it was phenomenal. I didn’t expect it. I thought, you know what, let me give it a shot. And it was incredible. And those sales that I made on the website are, you know, one of your favorite words is margin. David, right. So the sales that I make off my own website are the margin is incredible, right? I’m not paying Amazon a 15%. commission, I’m not paying PPC, you know, it’s my time and a few bucks to pay an email provider, right. So it really increases your revenue. And then you can there’s or this is just kind of a primer episode, we don’t want to go too deep, there’s a lot of ways you can drip out sales and drip out email offers on your products that you can just kind of go next level. And and something that I didn’t realize, when I was first starting building an email list, I had no idea about this aspect of it. And as I’ve went through this process, and built an email list, you really, you can really learn who your customers are, you know, it’s so easy. One of the, and this is kind of a tactic, as you’re building your email list, I have a warmup sequence that I send all new, new subscribers to, and one of the first emails they get is a link to a Google form. And I asked them, like five or six questions about, you know, how long have you been using this product? What do you you know, blah, blah, blah, and it’s all information that will help me grow my brand and develop new products and learn my customer, so I can serve them better. And I didn’t realize that until I got into, you know, building a list that that was even an aspect. And that’s, that is really critical to get that information from your subscribers who you know, from your customers, and then really grow and develop that brand. Based off that feedback. It’s It’s crucial.

David 7:35
The one that you mentioned, you know, increasing the value of your business in my CPA life, done a couple business valuations. And when you look at multiples, this is something that slides that scale up, you know, can can move a, you know, three x multiple company two to four x multiple company. And because it is something of value, you know, you can reach out to that customers, you can ask them questions, and you know, it’s a direct line to your customer. So, of course, it would increase the value of your business. So now Ken, I’ve got a question for you, you, once you have this email list, I am guessing that you are not copying and pasting these into, you know, individual emails and clicking send, you know, knowing you, you probably have some tools for this. So what are some email providers that you’ve been using, or you’ve heard of that can help make this an efficient process?

Ken 8:28
Sure, absolutely. And you’re right, I don’t copy and paste and send individual emails, I would be in my inbox all day. But I have done that before. So but so we’re not going to endorse any other providers, I just want to give out three of the top providers and our space. And then I would say go and do research and find one that fits for you and what you’re doing. Now the 800 pound gorilla and the email provider spaces MailChimp, they’ve been around for I believe, almost 20 years, and they’re probably the largest, right. And the other two are more kind of ecommerce focused email providers, like they’re for creators, and you know, whereas MailChimp is more of a business, you know, large enterprise business style. So ConvertKit and klaviyo. Those are the two that are really for, you know, kind of smaller and more focused on small businesses, creators, ecommerce space, so they have a lot more functionality there. And I currently use ConvertKit. But I would recommend if you know, when you’re starting out, go research all three of them. ConvertKit clay vo and MailChimp. Figure out which one is going to be best for you. And I’ll pick a provider because, you know, like any other software tool, you know, some of them are, you know, they all do about the same functions and one of them usually has this like superhero function of it, right? So it makes it better than the other ones. But, you know, anyway, so choose one of those, and you’ll be set. All right.

David 9:59
So my next Question, I’m going to give you a little bit of background at the beginning of 2020, both of us had zero emails, you have scaled to 15,000. And I have scaled to about 300. And the way I’m getting emails is whenever somebody buys something on my Shopify store, I get their email from that. So that’s, that’s a good thing. Also on Etsy, anytime I get a sale, I get somebody’s email address. So that has helped me scale from zero to 300. Now, obviously, we are doing something different, that is making you wildly more successful at getting emails. So what are some ways that you found to get emails?

Ken 10:36
Sure, absolutely. So I have a list here that we can go through. And it’s pretty extensive, but they’re not hard. And if you just focus on just a couple of these, you can easily you know, grow your email list. So before we get into this list, I would like to say something that I think is more valuable than this list. Right? So in order to get an email from somebody, you need to exchange something of value, bottom line period, that that’s it, you have to have something of value, and exchange it for for an email, right? So everything on this list comes after that, once you have something of value that your subscribers or your customers will exchange your email for, then you’re ready to go. Okay, so one of the ways that I that I’ve grown, the email list is through a giveaway, right. So if you’re, whether you’re selling physical products or not a giveaway is a great way you can offer something of value, you know, now, if you have a brand, like a couple of the ones we’re going to use as examples today is products, kitchen spoons, and typewriters, right. So those are the two that we’re going to use for an example. So if you have a brand that sells kitchen spoons, you can give a you can do a giveaway of an ultimate kitchen bundle, right. So you can take your products, your spoons, you can add a couple of recipe books to it, you can add some measuring cup sets, you can add this this bundle that would be valuable for someone that thrives in the kitchen, right? So then they would trade their email for that. So you know, you you run Facebook ads, you’re gonna run Pinterest ads, you’re just you get your giveaway out there, there’s lots of different services. But that is at a high level of giveaway. And what I would suggest not doing is to, I would suggest using, whatever whatever space you’re in, use that as the as the product that you’re giving away. Because if you go, let’s say you’re in kitchen spoons, business, right, you’re selling kitchen spoons, you don’t want to go and give away a mac book in a giveaway, right? Because you’re going to get a because at the end of the day, once the giveaway is over, you’re gonna have a bunch of people that entered your giveaway for a MacBook Pro, right? But if you put a ultimate kitchen bundle, likely you’re gonna have a lot of people on your list that’s interested in the kitchen. Okay, so I would say get give some thought to that. And don’t just randomly go give away a PS five or a MacBook Pro, because you might not get your email list might be garbage. So a couple of services, I’ve used giveaway boost, and I’ve used gleam.io they’re both decent. And another one comes to mind is raffle press. So those three are some some of the some of the heavy hitters in the giveaway space. Moving on lead magnets. Now, this is a very widely used terms. You know, your lead magnet could be an ebook, downloadable templates, it could be ultimate guides on how to a good example that I have here is David’s profit calculator from our website, right? That’s a lead magnet. So if you go to firing demand.com backslash calculator, well, you can trade your email for a profit calculator that does that basically all of David’s brains built this calculator to you know, to spit out profits. Well, there you go. That’s, that’s an example of a lead magnet, right? They’re exchanging their email for a profit calculator, something of value. So a lot of people get tripped up on this. So let’s let’s use the the two, the two items that were talking earlier kitchen spoons and typewriters, right. So a lead magnet for kitchen spoon could be downloadable recipes, right? You could have a printout of, you know, five of your favorite recipes. That’s something of value. If I had, if I saw five good recipes, I’d exchange my email for it. Something I always I don’t know, measurement translations, right. If you’re baking and you need like, you know how many tablespoons go into a cup or you know, that kind of stuff. Maybe you could have a downloadable chart of all of those translations, tips and tricks, something David and I were talking about before the show like tips and tricks in the kitchen, what if you burn a pan or how not to burn pans or how to clean a pan if you burn it right? Like anything like that, that can help some money. So that that’s kind of some distance Ideas for lead magnets. So whatever space you’re in, just think about what people need and what would help them. So pretty easy ways you can use your lead magnets on your website, you know, usually and social, everybody knows that a pop up is right on your website, you have a pop up, man that your lead magnet can be done pop up an exchange it a landing page, this is huge, where like we on our website firing demand, comm slash profit are slash calculator, that’s a landing page, it takes you to a page. So that would be a landing page. And if a high level tip there is if you have a high converting landing page, then you might consider running paid traffic to it. So if you’re converting, you know, 30 50% on on people that land on that page and exchange their email, that means you have something of value. So I would go test it with a little bit of paid traffic, Facebook, somewhere like that. And you could really grow it as well from there.

David 15:55
Can we dive in there on on the conversion process? So So you had mentioned like a high converting page would be 50%. So you know, say 10 people come to that page? What What does that mean?

Ken 16:07
Yeah, so if you have a 50% conversion rate on a landing page, let’s say on firing demand.com slash calculator, if we go in the backend of the website, we look at that landing page metrics. And if it said 50% conversion, if that mean, if 10 people went there, we got five emails, half of

David 16:23
them converted. Okay. And so as it relates to pay traffic, and we’ll just use some really easy numbers. Say, to get someone to that landing page, it costs you $1 and you have 50% conversion, that would mean that each email costs you $2 Is that correct?

Ken 16:41
That’s correct. Okay. Yep. So yeah, that’s a very, you know, very good simple math. Now, to some that might be a lot of money to others that might not if you have an offer, you know, if you sell products that cost $200. And you know, you can you know, you you’re converting your offers really well, you might want to pay $2 an email, you know, if you’re good at Facebook ads, you might get them for 10 cents an email, you know, so yeah, but that’s definitely simple math and really good. In your experience, what has been kind of the sweet spot in terms of price per conversion? Sure. So between my my personal brands, and some people in my masterminds I’ve heard of anywhere as low as eight cents in email, and anywhere as high as, you know, 75 cents an email, you know, in that range. Now personally, for for my, one of my brands that I’m running heavy giveaways on, I can get an email between 20 to 30 cents, that that’s been my, my experience.

David 17:37
Okay, in like you mentioned, it really depends on what you’re selling, right? Like, if you’re selling a $10,000 pool tables, where you’re gonna make $5,000 on the sale, you can pay, you know, for a lot of emails and pay high prices, just to get them to that site. Because if you make one conversion or one sale that pays for a lot of emails,

Ken 17:57
yeah, that’s exactly right. It’s like the, the higher the price of product you’re selling, the more the more room you have to work with. So moving along, the next one is social sharing. And this is huge, you know, Facebook, Pinterest, Instagram, tik tok, whatever social channels you have for your brand, share your lead magnets on there, you know, that’s, that’s free, you just share it, and then it over time, you know, it’s kind of evergreen, you just, you know, it’s just gonna convert and bring an email. So that’s a really low hanging fruit, website, banners, same thing. So it’s kind of the same thing as a pop up, but you put it on the on the very top of your website, so it’s always there static, right. So that converts really well, too. So next one we’d like to go over is this standard website, a sign up a newsletter is what I think is called newsletter, you know, but the trick here is you have to have a really good valuable newsletter, because the most of them are just garbage. Right? Like, like, you’ll see it all. You go to a Shopify store, you go on any website, and it’s like, here, sign up for my newsletter. Who the hell wants, nobody wants to sign up for your newsletter, right, like, so. It you probably won’t convert very well. I do have subscriptions to two newsletters that are really good. But it’s a team of writer like it’s a team of people putting these together. So you could try that. And maybe not one of the ones that I that I subscribe to is for Robinhood investing. They have one it’s called like snacks or something, you know, but it’s really curated really well and it’s just well documented. It’s a team of people, right?

David 19:26
Once that come to my mind, Ryan, Daniel Moran has a really good one that again, like you talked about at the beginning of the episode, he delivers value in so I sign up for his newsletter. The second one that I’m subscribed to is Tim Ferriss. It’s called Five bullet Friday. And it’s just like five quick hitters on like new things that he’s found are interesting articles. And so you know, if you’re thinking about doing a newsletter, you may think about newsletters that you subscribe to, and what level of value those are providing, and why you signed up for them in the first place.

Ken 19:58
Yeah, absolutely. Another one. I’m done. I’m subscribed to his morning brew. So yeah, if you’re good at writing, if you’re if you’re really crafty, and you can provide value, like it might be worth spending some time there and curating a really good newsletter, and getting the word out, because it’ll grow over time. So next one that we want to go over is David mentioned it earlier e commerce checkout process, you know, so just have your email provider built into your, wherever you got Shopify, WooCommerce, whatever it is, just have it, have it integrated in. And then anytime you make a sale, you just get an email.

David 20:28
Now one thing I want to dive in on there, you said have it integrated in now, I’m embarrassed to say this, but there may be some listeners that also follow the same process. I have my VA, once a month, go through all of my orders, and copy and paste them into an Excel spreadsheet. Is there a way to eliminate that manual step?

Ken 20:47
Yeah, sure. So most email providers will have a plugin, you know, if you’re using WordPress will be a plugin is installed on your site and then integrate, it’ll integrate in with your shopping cart. So it’ll just take that email and auto import it into whatever email provider you’re using. Same thing with Shopify, just have your email provider, you know, have a plug in or are it’ll have a tool on Shopify, whatever that will automatically integrate in and import the emails.

David 21:13
Awesome. I will be eliminating that manual step tomorrow.

Ken 21:17
Sure. This is another one that David you mentioned earlier, is extracting emails from current sales channels, you know, so a little bit of a gray area there, like, you know, and I’m not going to get into the whole legal thing there. But you’ll have to make up your own choice of what you what you decide to do. But yeah, if you can extract emails from, you know, Etsy, or whatever other eBay, whatever sales channels, even Amazon, you can do that from Amazon, too. So you can extract those emails and add them in. Now, like I said, there’s some gray area, there’s some legal there. So do some research. And you have to make up your own choice, what you want to do there. Next one we want to go through is as kind of actually kind of interesting one is hosting an event, you know, and a service that we’ve looked at before is Eventbrite, so you host an event, you can even hire somebody to do it, you know, or have a friend or relative that, you know, that just is that that charismatic person that, you know, just bubbly and whatever. So host an event, put it out there for everybody, obviously, you want to carry it around to your product in your space, right. So whoever shows up is going to be interested in your products. But yeah, you host an event, and then you get all the emails from that. And also you could do is, you could get a lot of people to host an event, right. And then there’s a lot of people in the e commerce space doing that now virtual events, right, so you get Oh, there’s gonna be, you know, 21 speakers here. And so you’re gonna have a speaker on PPC, listing, optimization, finance, all this stuff. So you get a ton of interested people, right. And then at the end of the day, you get all those emails. So post an event, check it out, even right, moving along. So this is a kind of a higher level tactic here. And it’s replace your social cover images with your lead magnet and a call to action. So like on your Facebook page, instead of your banner, or you know, or your Facebook cover image, you put your lead magnet there, and then on the button where you can kind of send them to your shop or learn more or whatever, just send that to your lead magnet. So or your landing page. This is something that David, you and I have talked about before you can go in on I always butcher this name, cura and you can go on there and answer questions in the end your space. So if you’re in the, if you sell kitchen spoons, you can go and cure and look up, you know, the kitchen topics, and then go in and try to be helpful and answer questions. And then like on your PS or your little tagline just put a link to your lead magnet. So that’s kind of an evergreen space there. You can share your lead magnets and any relevant Facebook groups. So if you’re, you know, if you’re selling kitchen spoons, if you’re in any of the kitchen, Facebook groups on recipes on whatever kitchen, you know, you can reach out to the moderator and ask them hey, can I you know, I’ve got something of value here, you know, I think you’re, you know, the group would be interested in this, can I share this link and it’s free. So they would probably like yeah, it’s adding value, right? A couple more here, as we wrap up host a training webinar. So you know that that’s one way to provide value. You know, if you’re in if you’re selling kitchen spoons, you know, you host a training webinar on cooking or, you know, cooking the proper utensils to cook with something I would definitely want to go to because I know nothing about cooking utensils, right? No training webinar. And then this is another higher level one is actively pursue being a guest on relevant podcasts, and then promote your lead magnet at the end, right because you always get a platform and, and will be a way to to share value. You know, you share what you’re what you’re doing in your space. And then, by the way, you know, I have these, these recipe downloads, and I have these measurement translations. Go to my website, get them right so it’s sharing your platform. Definitely,

David 24:54
definitely. Now you have reserved a pro tip for the end of this app. Episode and it relates to email open rates. And first, can you describe what that is an email open rate? And that let’s hear this pro tip. I absolutely love it.

Ken 25:10
Yeah, sure, absolutely. So an open rate, let’s say, we send out an email to 100 people, right? Just for easy math and 10 of them open it? Well, our open rate would be 10%. So that’s kind of an open rate, one pro level tip here to increase open rates, because let’s just say, you know, example, earlier, we used a stadium of 15,000 people, right? everybody’s busy, everybody’s inbox is cluttered, you know. So there’s tons of tips and tricks on how to do things in email to increase open rates, because the more people you can get in front of the more your offer, or whatever you have is going to get looked at, it’s going to get some eyeballs, right. So you know, so if you have a stadium of 15,000, people send out an email, you get a 10%, open rate, you had 1500 people open that, right? Let’s say the other, you know, 13,500 people they’re working, they’re dealing with, you know, soccer practice, and grocery shopping and whatever, and they’re busy, and they don’t get to their email, and it just gets lost in the in the fluff, right? So what you can do is you can resend to an opens, so 24 hours, 48 hours later, you’ll have to test them recently on opens, change the subject line a little bit, make it a little bit crafty, or maybe shorter or whatever, ask a question, dude, you know, there’s lots of different things. And from my experience, you’ll get an extra, you know, 20 30%, for I’ve seen up as high as 45%, open rates on that second email. So if you send out, you know, you get 1500 people, and then you send out another 124 hours later, you get 45%. More, I mean, that that almost, I mean, increases 45%. Right, so you’re reaching that many more people, it’s super easy to do. And it’s just a really an easy way to increase your open rates get in front of more people.

David 27:03
So as it relates to open rates, what open rate? So if someone were to say I have a 60%, open rate, I would assume that that’s crushing it. And I would assume if someone had a 1%, open rate, they have some room for improvement. What is that? What is that range look like? Like, when are you impressed? And when do you know that you need to do some improvement?

Ken 27:25
Sure. Now, I don’t have the industry standards right now. But from my personal experience, and my brands, I average about a 10% open rate. And then with the unopened I average anywhere between 15 sometimes and it really depends on there’s a lot of different factors. But overall, I would say my open rate is about 15%. Now from looking at other accounts and everything else, anywhere from you know, 5% to 20%, in that range is probably normal average. But you definitely want to increase that. And now I’ve also heard of, you know, Pat Flynn had said, you know, he some of his training, he’s got open rates upwards of 50 60%, right, but those email list are curated and segmented. And he’s sending specific emails to people that want them right. So so the deeper you get into email marketing, the open rates are going to get higher, you know, is the same thing as if you bought an email list of 100,000 people and then sent them a random email to buy a kitchen spoon. Well, your open rate might be 1%, like you mentioned, right? So yeah, that they believe that 1015 20% in that range, you’re probably good. But it’s something you just like conversion rate optimization, you always want to be working on that and to improve your open rates.

David 28:42
Okay, and you’ve got a bonus pro tip off. What is that?

Ken 28:45
Yeah, absolutely. So bonus Pro, tip two. So this is something that I saw a few weeks ago. Now I follow you know, David, you’re always talking about margin. My thing is conversion rate optimization. I love increasing conversion rates. And john over at the good calm that has a company focused on increasing conversions. So that’s where I go to learn. And I’m on the email list. And john sent an email a couple weeks ago. And I read through there and I was like, What the heck is that and, and a lot of times, if you’re sending an email a good best practices, you want to only have one call to action in that email, you just want to have one thing to get them to do because if you put, if you put a whole slew of stuff, people are going to get confused. They’re just going to close it right. So one call to action, something that john did, and his email his head a call to action. And then towards the bottom. He also said, and by the way, if you missed if you were busy this week, or if you missed what we sent out while you’re opening other tabs, check out these three articles. They’re killer. And I thought man, that’s that’s insane because that’s what I was doing. As I go through my email. I don’t know about you, but I open new tabs for later to read them later. And so I saw that and I opened all three of them and I went back and read them and it’s just kind of a that tactic to use like hey, kind of that customer experience. guide your customers through in an email marketing you want to you want to make it easy and you want to you want to give your customers a path to follow Hey, do this and they’ll probably do it so

David 30:10
well I would say this has been a fantastic episode I can say there’s a lot of lessons that I’m going to be implementing in my own business to hopefully someday catch up to you can but you’ve got quite a head start in have done a really good job. So all of these are our proven tactics that you’ve used in your own business and would encourage our listeners to do the same. Thanks, everyone for tuning in.

Thank you everyone for tuning in to today’s Firing The Man Podcast. If you like this episode, head on over to www.firingtheman.com And check out our resource library for exclusive firing demand discounts on popular e commerce subscription services that is www.firingtheman.com/resource. You can also find a comprehensive library of over 50 books books that Ken and I have read in the last few years that have made a meaningful impact on our business, or that head on over to www.firingtheman.com/library. Lastly, check us out on social media at Firing The Man on YouTube at Firing The Man for exclusive content. This is David Schomer and Ken Wilson. We’re out

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