Diversifying Beyond Amazon: Our Business Growth, Outdoor Adventures, and Embracing Health in 2023

Episode 209

Ever wondered how a business can pivot from reliance on one major platform to flourishing across multiple revenue streams? Join us for a candid exploration of our very own transformation in 2023. We’re not just talking shop; we’re giving you the nitty-gritty on how we’ve spread our wings from Amazon US to international marketplaces, direct-to-consumer websites, and the untapped potential of B2B sales. With a sprinkle of successes and a dash of lessons learned, we’re serving up the real story behind product launches and the strategies that drove an overall 11% portfolio growth.

Now, hold onto your hats because it’s not all boardrooms and balance sheets. We’re also bringing you the heart-pumping tales of archery bear hunts in Manitoba and family trips in Wyoming, drawing astonishing parallels between the focus required for outdoor exploits and the grit needed for business success. Plus, I’m giving you an inside look at how the discipline of Jiu Jitsu has been a cornerstone in developing perseverance and resilience that translates to the remote work environment.

As we wrap up, listen in on how personal health strides have intertwined with our professional milestones. I’m getting real about the highs and lows of tackling sleep apnea, embracing fitness, and how a health-focused mindset has been a lynchpin for thriving in business and life. And, as a festive bonus, you’ll get a peek at the peculiar and delightful Grinch Christmas tree that’s taken up residence in my office. Come share in our reflections, victories, and a bit of Christmas cheer as we gear up for the new year.

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00;00;24;01 – 00;00;51;25
Unknown
Welcome, everyone to the Firing Man podcast. On today’s episode, Ken and I revisit the 2023 goals that we set on episode 164 Reach goal. We’re going to go through it, talk about why we made it, and give you an update on our progress and whether we accomplished it or not. Ken What’s going on, man? David Hey. I’m excited to share our year end goals, kind of do a wrap up and see which ones we accomplished if we didn’t accomplish some.

00;00;51;25 – 00;01;11;13
Unknown
And beyond just kind of review these, I think it’s important to set goals, revisit them, and then, you know, assess how you did at the at the end of the year. And so I’m excited for this show. Absolutely. I do think in the whole goal setting process, the area that people often times fall short on is not on setting goals, it’s on revisiting them and checking back in.

00;01;11;13 – 00;01;28;16
Unknown
And so I think this episode is critical. You and I were brave enough, but our goal is absolute poverty and we’re going to be brutally honest on whether we met those or not. And there are some that we didn’t, and that’s okay. They may be rolling into 2024. We may be acting off our list for a strategic reason.

00;01;28;16 – 00;01;50;03
Unknown
But yeah, let’s let’s get into it. So what was the first goal that she set? Yeah, absolutely. So the first goal that I’ve got here, I’ve got to know lockdown. So I’m just going to kind of go from the top. The first one was diversify 30% of total revenue off of Amazon U.S.. I’m looking at my sheet here, and so I’m going to kind of break it down by brand and then overall.

00;01;50;03 – 00;02;15;06
Unknown
And so brand, number one, this was accomplished. It is 33% diversified year to date. So we still have some more more time. But Amazon U.S. year to date is only making up 67% of the sales. And so this was achieved by brand number one brand number two missed it by 2%. And so really close, but year to date, 72%.

00;02;15;06 – 00;02;36;11
Unknown
So depending on how cute the rest of it, we have two more weeks. We’re taping this on December 15th. Maybe it hits 30%, diversity or not, but it’s really close. And brand three 77% sales came from Amazon, U.S. and so it was close 23% off of Amazon. And so if you summarize, we’re hovering right at around 28% across the portfolio.

00;02;36;11 – 00;03;02;26
Unknown
So pretty close. And I would say comparing that to the previous year, I believe it was in the single digits. And so going from single digits to almost accomplishing that goal is is really good. And some of the the key pieces here that I have written down on things that we we focused on email marketing. We focus a lot on email marketing on one of the brands, the other two brands we did pull back on email marketing due to catalog issues, but one of them we went pretty heavy on B2B sales.

00;03;02;26 – 00;03;26;08
Unknown
We actually we ran a project for B2B sales, but we did not scale that project. And so B2B sales did not did not help us on this. And then our DTC websites, we we’re getting, I think our DTC website sales and traffic has doubled year over year. So definitely websites are helping. I would say our international marketplaces are exploding, Canada is exploding, UK is really strong.

00;03;26;08 – 00;03;50;02
Unknown
Walmart has doubled year over year. And so yeah, we’ve seen a lot of stuff. So goal number one, almost almost 30. What’s your first one? David Absolutely. So my number one goal was also ro off Amazon revenue off Amazon.com revenue by 30%. And so I’m not going to go through the numbers as Ken and I are managing these brands together, but there are a couple of things that I do want to talk about as it relates to this goal.

00;03;50;02 – 00;04;13;22
Unknown
One is why we said it’s I would say first and foremost as a layer of protection should listings get taken down. We’ve had that happen before where we’ll have a key listing in the US get taken down for pesticides is one that’s hit a lot of people this year and we’ve definitely been impacted by that. And when that goes down in 100% of your revenue or in the high nineties, 4% of revenues coming from that, it hurts.

00;04;13;22 – 00;04;40;15
Unknown
It really does hurt. That was one of the primary reasons was to to add a layer of protection and it was also a growth. Now, you know, when you’re looking at growing a business, you can do one of two things. You can either launch our products or take your existing products into new marketplaces. And we opted to take our existing products into new marketplaces for several different reasons, but to name a couple, we already had the supplier relationship, we already had the listings.

00;04;40;15 – 00;05;00;03
Unknown
We had done most of the work. It was just now kind of shipping them to a new place. And so there was certainly a lot of legwork needed in getting companies registered in those companies and getting our VAT set up in our GST set up in Canada. But I do think that it was faster way to grow than launching products which may not pan out.

00;05;00;05 – 00;05;27;11
Unknown
And so and the second thing I want to talk about is just to add a little bit of flavor on our experiences in these international marketplaces. And that was easy. That was generally very easy. You don’t have to worry about that. All you have to have is a Canadian business number, which is fairly easy to get. Importing There takes about the same amount of time and effort as importing into the U.S. And if you have any inventory on U.S. soil, it’s a very easy move.

00;05;27;11 – 00;05;46;20
Unknown
And so if people were only so on CNN.com and we’re looking to expand one international marketplace, you know, obviously do your own research. But Canada was I would say, fairly easy on UK. One thing that we found for the UK is that we enjoyed higher profit margins on a couple of our products by that to the tune of about 10%.

00;05;46;20 – 00;06;10;17
Unknown
Now that wasn’t across the board, but on those particular products we seem to, yeah, enjoy higher profit margins and as we know, Amazon’s a tight margin game. And so that was, that was really, really nice. We also had and this is an isolated example, so I don’t know if this is going to be true across the board. It seems like in dot com, if you’re not running PPC, it is hard to get any type of velocity.

00;06;10;17 – 00;06;31;15
Unknown
And we did send some products into the UK that took off on day one and we knew that if we ran PPC that we would go out of stock. And so what we did to slow velocity was we turned PPC down to a dollar and we had 99% organic sales, strong organic sales, which is something that is kind of unheard of in the US now.

00;06;31;15 – 00;06;52;20
Unknown
That could have been an isolated event, and I don’t think that we’ve been operating in the UK long enough to know that. But I would say overall big thing in Canada, bigger in a UK expansion into Germany, we’ve had some challenges and I think one of those is it’s in a non-English speaking country. And so we got listings rewritten, we translated all of our infographics.

00;06;52;20 – 00;07;11;09
Unknown
But in terms of work, it did require a little bit more work to get into those markets. Now remind me, what if you ranked all the Amazon marketplaces? How where does Germany fall last in terms of total revenue for a year to date for just overall Amazon? Mike It’s a big new decade, so it is the second largest behind us.

00;07;11;09 – 00;07;33;01
Unknown
The last time I looked, yeah. Yeah. And so that’s something that makes us really hopeful about this marketplace is that they have a lot of people using Amazon and so the customer basis is strong. And so as we go into 2024, that’s going to be one that we’re going to continue to to work on and develop. But as you know, goal number one for both of us was was diversification off ABC.com?

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00;07;33;01 – 00;07;58;20
Unknown
And we may not have hit that exact. What did you say? The overall was about 28% across the portfolio. Okay. We we both said 30%. So I think that 30% was a lofty target and I’m really happy with landing at 28%. I can a little teaser or 2024 goals. I would like to see that at less than 50% Broadcom, that suggests that’s another episode, but a teaser.

00;07;58;26 – 00;08;27;05
Unknown
Yeah. So anything else we want to talk about for goal number one? No, I think that’s good. What’s your second one? David Yeah, so help three people successfully fire the man. And a little bit of background on this goal. When I fired the man, when I actually experienced that, it was outstanding. To be able to have control of your time is, is something that it’s really, it’s a shame that a lot of people will go through their entire working career and not know what that feels like.

00;08;27;05 – 00;08;44;24
Unknown
Now that’s not to say that, and I have been subpoenaed quite as on a beach. All these businesses run on autopilot. We’ve worked very hard this year. However, it’s been on our own time and we’ve been able to have work fit our schedule as opposed to our schedule fitting work. And so I am a big fan of work.

00;08;44;24 – 00;09;05;25
Unknown
And after the kids go to bed because from 5 to 9 I’m playing tag and going outside at my kids and, and I really like that. And so that’s just a little bit of background on this role. So now I can think of two people that have successfully fired the man. Brennan Mans is somebody who lives in my hometown and somebody I’ve been talking to for quite some time.

00;09;05;25 – 00;09;24;25
Unknown
He had told me about this goal. He was working at an automotive company, surprised me. One day it was a Friday. He brought over a card and a bottle of whiskey. In fact, I’m going to step away right here because I have this hanging on my wall. It’s a card from him that says, Thanks for helping me, fired me today, gave it all the best Cheers.

00;09;24;28 – 00;09;51;26
Unknown
And I’d be more excited for for Brennan And the future is very bright for him. And so I’m really excited about that second person you aspire demand is somebody named Renee who launched her a launched a marriage planning. What that’s really doing Well, it’s really doing well. And I’ve known her for quite some time and she really has a knack for design and put together a really, really neat book.

00;09;51;26 – 00;10;10;12
Unknown
Although I’m already married, I have been a customer first and it’s outstanding. And so she just put in her notice and will be exiting her corporate job at the end of the year. And that’s awesome. That’s really awesome. And so those are two people that I know of that directly reached out to me and said, I fired them.

00;10;10;17 – 00;10;28;17
Unknown
And my hope is that there are some silent, you know, people that may have tuned in or talked to or over the past couple of years and got some inspiration and have also fired the man or at least taken some steps towards that. Yeah, that’s a that’s an update on goal number two. That’s awesome. Yeah, that that’s like a selfless goal.

00;10;28;17 – 00;10;49;02
Unknown
That’s where you’re helping others and it makes and it makes you feel good. And so congrats dude on that one. That’s really cool. Thank you. Thank you. Yeah, it really fires me up because I know what gift those people are about to receive. I know that their life is about to change for the better, and that’s awesome. And so I’ve got this card hanging up on my wall and it’s going to stay there for a long, long time.

00;10;49;02 – 00;11;09;26
Unknown
So. So, Ken, what about you? What was goal number two? Cool. So goal number two, fully implement EOS out of traction. And so for those not familiar with EOC, it’s entrepreneurial operating system. It’s kind of a structure, a way to run your business. It sets the environment for the entire organization. Every employee are there. Everybody’s moving in the same direction.

00;11;09;26 – 00;11;35;21
Unknown
And so we started this in 22 and in 23 I feel like we implemented it 100%. And so we’re doing scorecards monthly. We’re doing L ten meetings for all of our divisions and we have a monthly, quarterly and annual planning. We just did our annual planning last month and said this one has been accomplished. I would say this one, I was kind of like on the fence of it’s a lot of work, all ten meetings, scorecards.

00;11;35;21 – 00;11;57;01
Unknown
But I can I can say one thing like it’s really helped everybody to stay on the same page, and it’s really helped for the leadership team to strategize, make up goals, create goals, and then filter them down to the entire team and then they know what they’re working on is helping the entire organization move forward. And so, yeah, number two, implementing EOC complete.

00;11;57;01 – 00;12;23;09
Unknown
And just to piggyback off what you’re talking about, I think that this has been one of the best things that we’ve done as business owners. And I think if there’s anybody listening that is on the fence about it, they owe it to themselves to at least read the book. Whether they implement it fully, that’s up to them. But I can say that that has had as a positive ROI activity and I think our team members like that, they know what’s expected and we lay it out by quarter.

00;12;23;11 – 00;12;44;01
Unknown
And now I think that’s been outstanding and like a fine wine, it gets better with time. This was year number two and our planning session was a lot better than year number one because we learned a lot. I’m doing it. And so I think that will continue to develop like fine wine and get better with time. But now I agree year over year, definite, definite improvement goal.

00;12;44;02 – 00;13;10;18
Unknown
David How about goal number two are wait, sorry, this is your goal number three. So I launched 15 products across all portfolio companies and I’m going to go through each portfolio company and talk about these. I’m also going to give a couple updates on whether they were successful or not. Company Hey, we had four product launches. Two of them are products that we are going to keep in 2024, and two of them are ones that we are going to retire or kill.

00;13;10;18 – 00;13;28;07
Unknown
And the reason was that they just did not take off. And and I think that that’s I want to mention this because if there are people out there that are launching a product and it didn’t go well, that should not make you feel bad. And and I have been doing this for seven years and we batted 50% this year for this particular brand.

00;13;28;07 – 00;13;55;00
Unknown
And we’re we’re okay with that. So more on portfolio company and portfolio company B, we did eight in total. Now one of these was very was a lot more involved than just finding a supplier and ordering products. It required us to develop a software and warm relationship with a US based supplier. And so I think it really should count as three, although it’s it’s one product and I guess there’s four more variations.

00;13;55;00 – 00;14;19;23
Unknown
So yeah, no, that is true. So four variation, so on this one, if you’re counting variations, we launched 11 and I would say to two out of those 11 will probably retire. But we did pretty good here. And the one thing I want to point out is for this particular brand, one thing that we did was we have an email list and we asked our customers what they liked before we launched them.

00;14;19;23 – 00;14;44;08
Unknown
We came up with a list of 50 ideas and we picked our the best seven. And that was really, I think when we’re looking at Folio company A versus B, one of the main differences is that we asked our customers what they wanted and then we delivered that. Whereas on Portfolio Company A, we were kind of guessing and I’m not disappointed with how we did in the company, but this is just I think there’s a lesson here for our listeners.

00;14;44;09 – 00;15;06;25
Unknown
I wanted to point that out. Portfolio companies see, we launched one product, we brought one product to market, and we made significant steps in launching a second one. In that one, I would say, and said mediocre results. Definitely something that we’re going to continue to sell into 2024. So when I add all those up, we’ve got more plus 11 last one.

00;15;06;25 – 00;15;33;29
Unknown
We’re at 16, which does surpassed the goal of 15 products across portfolio companies. And I really proud of those. And it was a lot of work that went into them. Absolutely. That’s that’s not a bad percentage out of 16, three or four, you know, were unsuccessful and the rest were. And so 2024 is looking looking good, too. I think a teaser is that number will probably go up for you, David, for the heckle.

00;15;33;29 – 00;15;57;05
Unknown
So goal number three on my side is increase revenues by 20%. And how did we do that? Launched new products. Yes, David just went over that. We launched 16 new products, optimize PPC. We made a really good move. I ran PPC for about five months of the year and it was not not that good. We hired a new PPC manager and he is crushing it.

00;15;57;05 – 00;16;14;24
Unknown
He’s, he’s amazing. And then the third one is some scale B2B and DDC sales. And so direct to consumer are on our Web sites. We doubled sales in our websites. It’s still a very small percentage. It’s growing doubled year over year. B2B. We tested it this year, we backed off on it and then maybe we test the next year.

00;16;14;24 – 00;16;46;12
Unknown
It’s kind of floating out there. We need to find the WHO for this one, but increase revenues by 20%. That is the top level goal. So let’s go over it. So on on company A and this is total global revenue Company A did not achieve that company A actually decreased by 8%. This one is as as I as I dive into it by the market Amazon U.S. went down by 35% then the rest of the marketplaces we went up 700% 905,100.

00;16;46;12 – 00;17;11;21
Unknown
And on Walmart we doubled our website. Sales were up by 50%. Germany, UK and Canada went up by a lot. Hundreds or thousands of percent. And so Amazon, U.S., we went down by 35%. And so this one, the reason for this was mostly due to Amazon’s and Amazon came out and I think it was February or March and said, Hey, we’re going to have this new fee if you have more than X amount of storage.

00;17;11;24 – 00;17;30;27
Unknown
And so we went into light mode and we sold a bunch of our inventory and then this brand peaked in the summertime and our our second batch of inventory was late. And so we also had some listings taken down due to pesticide claims, like David mentioned earlier. And so we’ve had a couple of struggles with this one. But 2024 is looking way better.

00;17;30;27 – 00;17;59;14
Unknown
So company a -8% in revenue, company B, 32%. And so Company B had a spectacular year. This is one where we launched several new products that that did really well And so Amazon U.S. was up 11%, Canada was five X, UK doubled, Germany was up 50 X, Walmart was about flat and it was up 1%. And then our website sales went down by 57%.

00;17;59;14 – 00;18;18;21
Unknown
I think that was due to B2B 2022. We had a lot of large orders from B to B, which we did not have this year. So but overall 32% and we’re still going like we saw it two weeks of the year, this might be 35% because we’re in peak season for this brand. And so excellent, excellent job on this brand.

00;18;18;21 – 00;18;45;05
Unknown
Brand see was up 10% total. So excellent results. U.S. marketplace was down 6%, Canada tripled, UK went up thousand percent, Germany went up 500%. Walmart went down 35% on this brand. That’s interesting. And then our website sales went up almost three X and so finishing off with 10% solid growth for that brand altogether, 11% across the portfolio. We had one one brand really struggled.

00;18;45;05 – 00;19;05;26
Unknown
One brand did really well and one brand did good at 10%. And so a total of 11%. So didn’t quite hit the 20% revenues across our portfolio, but close one one did, one did not, one well, two didn’t, one did. And so we’ve got room to work on. We’ve identified some gaps in some areas we can improve on and just get better overall.

00;19;05;26 – 00;19;26;14
Unknown
And so not sure what the goal will be next year, but it might be a similar goal and it might be even more overall strong. I feel strong about that. Any thoughts about that? David Yeah, I mean, I, I would say the 20% growth rate was lofty at the beginning of the year. I would be interested in taking a look at profitability because I do think that we’re likely, however, we didn’t know is that for this episode.

00;19;26;14 – 00;19;45;05
Unknown
So I’m not going to go down that, that path. But yeah, I think if you’re not growing, you’re dying. And I think we were we were pointed at getting things, getting growth for next year and I think that we executed pretty, pretty well on it. And so we had some surprises pop up this year. You had mentioned that stock out.

00;19;45;05 – 00;20;03;26
Unknown
We had an AGL shipment. I should have been 45 days, go to about 110 days, which is for those of you using AGL, it’s usually old reliable unless you ship out of Taiji. And that particular port has been very slow for us and not one that we’re going to be using and learned. Yeah, I’m happy with how things went.

00;20;03;26 – 00;20;21;14
Unknown
And as we look to to next year, I do think that we can increase revenues by 20% with what we have have planned and it’ll be a challenge. But I like I said, if you’re not growing, you’re dying. Absolutely. And you made a good point. I think one that’s missing off of my list, I’m not sure if I didn’t see it on yours was profitability.

00;20;21;14 – 00;20;37;17
Unknown
And so I’ll be adding that to one of I should add that to our goals list for next year. I mean, revenue is great, but at the end of the day, profit is what we work hard for. And so to all the listeners, focus on profit, revenue is revenue is revenue, profit is where the where the rubber meets the road.

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00;20;37;17 – 00;20;57;19
Unknown
So next year we will have that going on there. All right. Goal number two or excuse me, goal number four for me was to go on to out of state arts, which I accomplished. So give me a little update on those. My first trip was in June. I went up to Manitoba on an archery bear hike, which I ended up harvesting a bear.

00;20;57;19 – 00;21;14;18
Unknown
It was spot and stock. It was awesome and I had a lot of fun and I met a lot of really neat people and so that was an outstanding item in one. I was it was fun to deal with the bow and arrow. So and I’ve been eating Bear and it’s good. I like it. I do like Bear.

00;21;14;18 – 00;21;36;03
Unknown
And I’ve been telling my boys, if you eat, if you eat like a bear, you’ll be strong like a bear. And so they eat it with me too. That’s awesome. Is was it the blueberry bear? It was. It was this particular area. And on a blueberry, this bear, when we dressed it out, had purple fat. And it like when you cook it in the crockpot, it makes the house.

00;21;36;03 – 00;21;55;06
Unknown
It’s like a sweet meat. It’s hard to describe. Yeah, but I really am a fan of it. And it was. It was a lot of fun. Yeah, I said, sneaking in on a £300 bear at eye level. It was. I’ll tell you, it got my heart racing like nothing else. I was nervous when you when you went on the horn, you’re like, Yeah, we’re going to bear having great in the Canada.

00;21;55;06 – 00;22;11;14
Unknown
And then like right before you left you said it’s with a bow or something. And I was like, Wait a second, how are you going to bear on the bow? Then I’m like, man, David’s going to go up to Canada and get eaten by a bear. And I was like, Holy shit. So that how close were you when you took when you took the shot?

00;22;11;15 – 00;22;35;20
Unknown
I was 40 yards. And I’ll share a little share a little bit. Hunting story. The night before in camp, this was we were sitting around a fire in somebody said, So we were hunting for boars, which is the males. And they said, if you ever if they’re ever facing away from you and you wanted to come closer, you do something called a challenge growl, which is where you go like this rah, rah, rah, and they will think it’s another boar and come to fight you.

00;22;35;22 – 00;22;53;18
Unknown
Well, I snuck in on it and he was facing away from me and I could not his vitals were not exposed. And so I drew my bow back and I did this challenge growl. And as soon as he turned, I let my arrow go and made a good shot. And the hunt was over. But I should have been at a heart rate monitor on because that’s ballsy.

00;22;53;22 – 00;23;16;26
Unknown
I could hear my heart beating like it was on day five of the five day hunt. One hour left and I wanted to make it happen. So yeah, it was a lot of fun. Thank you. Thank you. So that was out of state. HUNT Number one, out-of-state. Hunt number two was an analog in Wyoming. And this was a new one for me, me, my wife, my two sons loaded up in an RV and went out west for two weeks.

00;23;16;26 – 00;23;37;19
Unknown
And it was had a really good hunt. I had my son Henry with me there, and he was really enjoying the outdoors. And and we saw a lot of antelope eat marshmallows around the fire and had anal up steaks around the fire after a successful hunt. And so it was a lot of fun. And it was I don’t think I probably would have ever traveled to this part of Wyoming.

00;23;37;23 – 00;23;58;12
Unknown
But for an anal pint, because it was very rural and there was not a lot going on. And so, yeah, a lot of fun. And it was fun. Yeah. My family, they’re with me now, so pretty meaningful to to do that. That sounds like a great experience. So. Absolutely. So then what’s number four? Awesome. So number four, G Brown Belt in Jujitsu train three times a week.

00;23;58;12 – 00;24;16;02
Unknown
Do not get injured and have fun. So I definitely have had fun. I haven’t sustained any big injuries that’s kept me away from training and I’ve trained 2 to 3 times a week consistently all year. So it’s been a great year of getting back into jujitsu. So I took three years off, started back last November, and it was a struggle for for a long time.

00;24;16;02 – 00;24;38;08
Unknown
Happy to say that probably three weeks I’ll be getting promoted to Brown Belt. And so that’ll be my next, next journey in the process of filling out that brown belt. And so this one is not yet, but in three weeks it will be achieved. This is, yeah, probably one of my Morphet one of my favorite one. So I think well for our listeners can I Was jiu jitsu helped you with your e-commerce businesses.

00;24;38;08 – 00;24;57;22
Unknown
Yeah. So I think for me jiu jitsu is so I’m not a really big competitor. I don’t travel on competing tournaments. I usually do maybe one a year, maybe two a year for me at Jiu Jitsu is kind of like troubleshooting. And so if you, you know, if you have someone that’s basically trying to choke you out unconscious or rip your limbs off, like you have to figure out ways to stop them from doing that.

00;24;57;22 – 00;25;17;20
Unknown
And then you have to figure out ways to do that to them. And so it’s a it’s just a series of like troubleshooting, troubleshooting problems, big problems. And so and it’s also a great stress relief. You know, as entrepreneurs, we’re kind of holed up in our house or traveling or whatever. And so it’s for me, it’s a really good outlet where exercise in stress relief.

00;25;17;22 – 00;25;37;14
Unknown
Yeah, I would say that is it Also, there’s really good, really good people. You meet a lot of really good people on the mats. Like normally someone that’s training jiu jitsu. I’ll generalize probably 80 or 90% of people that I meet that trade jujitsu that are behind it for a while. Really good people in and people that like reminding me of kind of entrepreneurs.

00;25;37;14 – 00;25;55;08
Unknown
There are some entrepreneurs that trying to jitsu with me, but not all of them. But it’s just something where you can’t give up. You just have to keep showing up, you know, literally getting your ass kicked every day until you get better. This is same way as being an entrepreneur. You’re getting kicked every day, you know, whether it’s Amazon, whether it’s your PNL, whether it’s your employees, you’re you’re getting kicked red balls every day.

00;25;55;08 – 00;26;13;20
Unknown
And it’s like, keep showing up, keep getting better a little bit each day on. It adds up over a long period of time. And so it translates to, well, I think, all right, goal number five for me was to lift four weeks as its still nomad working somewhere else other than my office. And this is something that I did accomplish.

00;26;13;20 – 00;26;29;29
Unknown
I was trying to tell him up and it was probably either three or four weeks. This is something that was important to me because me and my family do like to travel. And when I was working for the man, this was a dream of mine be able to work from anywhere, trip down to Florida and have spent a good bit of time in Kentucky.

00;26;29;29 – 00;26;48;11
Unknown
And that has been a good setup. One, this is a little bit of a miscellaneous point, but one thing that I think prevents me from wanting to do more of this is I’ve got a suite set up in my office. I’ve got I’m run into 34 inch monitors. Everything’s here. I’ve got to stand up. Yes. It’s hard for me to leave this.

00;26;48;11 – 00;27;08;09
Unknown
This is where I’m at. Maximum efficiency. However, with Father’s Day, my wife’s got me. And for those of you who are tuning in on video, I will. You can see this. And for those of you who are on audio, I will share this with you. This is 213 inch monitors that connect to my laptop. So I really like having multiple screens when I’m working.

00;27;08;09 – 00;27;34;11
Unknown
I do think it increases efficiency. This is one thing that has made working as a digital nomad easier is being able to go out of town or raw to a coffee shop. Still have three monitors now. They’re not 34, but they’re 13. And that’s that’s good enough for me. And so one thing I as I look to 20, 24, one thing that I’m going to try to work on is not necessarily going out of town, but just working from different places.

00;27;34;11 – 00;27;54;00
Unknown
I find myself, you know, I was sitting on my back porch the other day. It was really nice weather and I was like, Why don’t I bring my laptop out here? So I think, you know, whether it’s rolling into the local coffee shop or working outside, that’s going to be something that I do in the next year as I do like my office, but I do like getting outside of my office as well.

00;27;54;06 – 00;28;13;25
Unknown
Now, I think that that tidbit of your monitors, I mean, like that’s something that you’ve learned over time where, you know, you have taken extended periods of time and all that or go to the coffee shop or go to, you know, remote places to work. And I’m the same way, like I have my laptop. But at home, you know, it’s like, man, I’ve got this suite set up, but when you go away, it’s like, so that is a pretty cool thing to share.

00;28;13;27 – 00;28;31;10
Unknown
I don’t have that. I mean, maybe I’ll add that in, but I definitely prefer multiple monitors, so I’m more productive when I have something like that. I can I can use. So last point on that, 250 bucks on Amazon, not as expensive as as someone would think for anyone wanting to be a digital nomad that likes big screens, look into it.

00;28;31;13 – 00;28;51;04
Unknown
All right. Number five online, take another 30 day non-work vacation. A recap of last year. Last year. So last year, I took a 30 day trip to Europe with my family and it was amazing and a lot of fun. We visited, I think it was seven countries. It was crazy fun. And this year I did not did not do that.

00;28;51;04 – 00;29;07;24
Unknown
So we had a unfortunately had a death in the family and could not travel for 30 days this year. But I did have I, I went for two weeks to Puerto Rico with my kids was really a good time. I might have taken one meeting or I don’t remember. I don’t think I did work that. I think you covered David.

00;29;07;24 – 00;29;24;20
Unknown
I don’t think I worked one when I was in Puerto Rico. So two weeks of non-work vacation. This one will definitely be on my calendar for next year because I think it’s really crucial to to take that time off, flex the wings a bit, travel, see how the team does when you’re gone. It exposes gaps, it exposes things.

00;29;24;20 – 00;29;53;09
Unknown
And so I think it’s good. And so this one was not achieved, but it’ll be a repeat on my goals for next year for sure. So I think it is definitely crucial. All right. My sixth and final goal was to attend at least 100 Jiujitsu training sessions. So a little bit of background at the beginning of 2023, after listening to can talk about jiu jitsu for a while, I decided to give it a try and I really liked it and was in a routine of going 2 to 3 times a week and had a lot of fun in February.

00;29;53;09 – 00;30;10;25
Unknown
So not long into this I injured my back. I did not go back. And so this is a goal that I did not achieve and I’m not sure if it’ll roll into next year or not. I did really enjoy it. I did really enjoy it. I set this goal and I didn’t accomplish it and that’s that. And I’m not blaming it on the industry or on the injury.

00;30;10;26 – 00;30;26;19
Unknown
My back is just fine right now and I drive by it on my way to the grocery store and I think, can I should I get back into it or not? And so it’s there maybe something that I did get back into. But yeah, I would say I probably did 20 out of 100 classes that I intended on doing.

00;30;26;26 – 00;30;49;23
Unknown
Yeah, no injuries or injuries happened and this sidelined you for a while and you definitely have to be 100% to try and jiu jitsu or it just doesn’t work. I remember when I started back my back was in a bad shape and it was not good. Cool. What about you can. So last one says here, lose £30 and then I’ve got some bullets, trained jiu jitsu, meal prep and planning and better sleep.

00;30;49;23 – 00;31;10;26
Unknown
So I’ll go through the bullet. So better sleep. Yes, I’ve been getting way better sleep. So I was diagnosed with sleep apnea this past year, which I never knew I had, you know, people always complain, you snore so loud, blah, blah, blah, like, but I didn’t really think anything of it. And then my I then I found out my father has a sleep apnea and he uses CPAP machine and I was like, Holy cow.

00;31;10;26 – 00;31;34;09
Unknown
So I did this. I did a sleep study and they’re like my my levels were like 500% higher than what their normal level was. And they’re like, you had really bad sleep apnea, so got to sleep at machine. I’ve been using it for probably four or five months now and it is like night and day. Like I feel normally if I don’t use a CPAP machine at like two or 3:00 in the afternoon, I’m starting to get sluggish and tired.

00;31;34;09 – 00;32;01;06
Unknown
When I use the CPAP machine, it’s 8:00 at night and I’m like, What’s next? So like it really, really impacts me. Meal prep and planning. I’m going to give myself a grade of a C on this one. The meal prep I do probably once a month. Planning meal planning is like probably once a month as well. So there are some definitely improvement there and that that that will roll over to next year and then train jiu jitsu that one there definite 2 to 3 times a week all year no major injuries and so that was accomplished.

00;32;01;06 – 00;32;22;22
Unknown
So lose £30. And so this one, I guess I’m going to say that it’s accomplished, but I’ll I’ll explain more to it. So on a scale I’m down £15 from beginning of the year. I’ve also been not only training jujitsu. One of the things that I started doing early in the year is lifting weights. So I go to a gym two, sometimes three days a week and just lift weights for an hour.

00;32;22;22 – 00;32;44;14
Unknown
And so that’s really given me a ton of strength for jujitsu. And also I’ve gained £22 of muscle lean muscle mass this year, according to my RENFROE scale, and it’s like an electronic resonance scale. And so I’m down £15 on the scale, but also I’ve gained £22 of muscle. And so that’s like, I guess it would be £37 difference.

00;32;44;15 – 00;33;02;17
Unknown
And so I’m going to say it’s accomplished in different ways, but overall I feel amazing. Definitely more goals next year, but a huge improvement this year. So that one, that one makes me excited. I’m more energy stronger and yeah, just feel better overall. And health I think is man if you don’t have your health you don’t have anything.

00;33;02;18 – 00;33;24;24
Unknown
And so I think health is really crucial as we go through here. There may be someone listening saying, Wait, I tuned into a podcast about business and these guys are talking about vacation and jujitsu and and meal prep. What’s that have to do with business? I would say everything. Jujitsu, problem solving. It’s basically training your brain for problem solving in your business.

00;33;24;24 – 00;33;45;14
Unknown
I would also say if if you’re it makes a big problem seem smaller, you know, in terms of taking care of your health and your body, that makes things that makes everything better and quizzing including how many R.P.M. your brain can run at. And I would say last one vacation, that’s when I personally have the best ideas when I’m unplugged and detached.

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00;33;45;15 – 00;34;02;13
Unknown
Yeah. And I think you probably agree with me as well on that. Yeah, it’s kind of weird. I don’t know why. I think maybe it’s because your brain is not on the day to day fires and on the day to day grind, and it’s kind of like free to float around and come up with ideas. But yeah, I do come up with some really good, I think, two great ideas, but neither I agree, definitely.

00;34;02;13 – 00;34;24;11
Unknown
So that’s a recap of our goals for 2023. Be looking for another episode where we set our 2024 goals and announce them to the world. We would encourage anybody listening to write down your goals and go through a similar process of this and set them and revisit a mid-year and then at the end of the year, I think it makes a big difference.

00;34;24;11 – 00;34;51;11
Unknown
And if you can tell somebody about it, that’s great. I think that level of accountability is huge and if you don’t have an accountability partner, email us. Can firing me in and David firing the man and we’ll help you help hold you accountable to those. Absolutely. Those are really, really important. What you said, David, share them with someone you could start your own podcast and share the world or you can share with your friends or family or whatever, but share them with someone.

00;34;51;14 – 00;35;07;13
Unknown
I also I like to print them out and keep them close and then kind of just check in on them. Some people put them on the wall, some people, you know, do whatever, but go back to them periodically throughout the year, see where you are, because you’ll fall behind or you’ll get ahead. And then but you’ll just remember, hey, you know, I’ve got these things to accomplish.

00;35;07;13 – 00;35;24;23
Unknown
And so let me continuously remind myself to check in do status. Awesome. Yeah, I want to give a shout out to my girlfriend for giving me this Christmas tree for my office. So anybody on the heart YouTube channel? It is a Grinch Christmas tree. I said, Hey you, how come I don’t have a Christmas tree in my office?

00;35;24;23 – 00;35;42;17
Unknown
And she’s like, I’ll get you one. And she got me this one. I’m like, That’s awesome. So yeah, go to the YouTube channel and check it out. It’s a Grinch, a Christmas tree. Yeah, this I believe this podcast is airing right around Christmas New Year. And so we hope you have a great Christmas holiday, whatever you celebrate and a happy New Year.

00;35;42;17 – 00;35;47;16
Unknown
Absolutely. Thanks everyone for tuning in to the Firing Man podcast and we’ll see you next week.

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