AI Advantage: Unleashing E-Comerce Efficiency

00;00;24;02 – 00;00;43;12
Speaker 1
Welcome, everyone, to the Firing the Man podcast. On today’s episode, we’ll be covering air tools for e-commerce and what our current top three Pixar. I’m super excited for this episode. AI is going crazy right now and you should definitely be incorporating this into your to your arsenal to help you move faster and faster. David, how are you doing?

00;00;43;13 – 00;01;05;19
Speaker 3
I’m doing well. I’m doing well. Ken I’m super excited to dive into this topic. You know, I has been a word that has been used somewhat frequently in the last five years, but in the last six months it is absolutely exploded and it is starting to, you know, com and people are starting to use it. I consider myself a common person.

00;01;05;24 – 00;01;24;11
Speaker 3
You know, I’m not not a computer programmer, but I do have a chat account and I’ve seen the benefits of that and we’re starting to find some ways to leverage it in our e-commerce businesses. It’s saving us time. It’s allowing us to be more efficient overall, I think do a better job at running our businesses. So I’m excited about that.

00;01;24;12 – 00;01;35;26
Speaker 3
On the flip side, all of our competitors have access to this too, and so I think whoever leverages this tool better over or over the next five years I think is ultimately going to win in business.

00;01;35;27 – 00;01;55;23
Speaker 2
Yeah, absolutely. I definitely agree. And the scary part is how fast it’s moving. And you’re right, David, competitors have access to it, and so are they going to use it? Yes, probably they are. And so you need to be prepared. So for on this episode, we’re going to we’re going to break out what AI is, how to get better at using AI, which is probably the most crucial piece of it.

Sale

Ultimate Guide to Link Building: How to Build Website Authority, Increase Traffic and Search Ranking with Backlinks (Ultimate Series)

French, Garrett (Author)
English (Publication Language)
282 Pages - 01/14/2020 (Publication Date) - Entrepreneur Press (Publisher)

00;01;55;23 – 00;02;00;16
Speaker 2
And then the top three AI tools we’re using in our business today to make a lot.

00;02;00;16 – 00;02;04;07
Speaker 3
Of money to set the scene for this conversation. Ken, what is it?

00;02;04;14 – 00;02;41;12
Speaker 2
So artificial intelligence refers to the development of computers, systems that can perform tasks that would typically require human intelligence. It involves the creation of algorithms and models that enable machines to learn from data, recognize patterns, make decisions and solve complex problems. AI has become a transformative technology with the potential to revolutionize various industries and sectors. It presents a wealth of opportunities for entrepreneurs to increase efficiency in their business by automating tasks, harnessing data insights, optimizing resource allocations, improving customer engagement and enabling intelligent decision making.

00;02;41;12 – 00;03;05;02
Speaker 2
Entrepreneurs can leverage A.I. technologies to drive growth, enhance productivity and gain a competitive edge in today’s dynamic business landscape. And what I would say was that’s a pretty comprehensive description of AI and how entrepreneurs can can leverage AI in their businesses. And what’s interesting is that was written by AI. And so for the listeners, I wanted to do that for a reason.

00;03;05;02 – 00;03;24;03
Speaker 2
I wanted to share that definition and then explain, yes, that was written by AI and you can kind of see how how powerful that is. And as it as the AI communicated to us, I agree. I think it’s going to be transformative and it’s going to revolutionize how everybody works in our body functions in the next 5 to 10 years.

00;03;24;03 – 00;03;35;00
Speaker 3
Absolutely. At one company that’s been a major player here is open AI. And when I used to think of a I, I always thought of that once. What’s the name of that one supercomputer? I don’t.

00;03;35;00 – 00;03;35;28
Speaker 2
Know. I know you’re talking about.

00;03;35;28 – 00;03;40;19
Speaker 3
Yeah. Is it supercomputer that I think it was owned by like HP or something.

00;03;40;19 – 00;03;42;11
Speaker 2
Big warehouse full. Yeah.

00;03;42;11 – 00;03;44;26
Speaker 3
Yeah, that’s what I thought I was. I thought it.

00;03;44;26 – 00;03;45;26
Speaker 2
Was blue or deep blue.

00;03;45;27 – 00;04;02;16
Speaker 3
Maybe something like that. It was only something that you could have access to if you were rich and famous. Right. And it seemed like there’s a barrier to entry. One thing I think that’s really cool about open AI is you can start an account for free and you can get a tremendous amount of value off that free program.

00;04;02;16 – 00;04;07;11
Speaker 3
And so that free program that I’m referring to is chat. GPT Yeah, let’s, let’s keep the conversation moving.

00;04;07;11 – 00;04;29;28
Speaker 2
Yeah, absolutely. So let’s get right into it. So we’re going to discuss the top three tools that we’re using today in our businesses to you to move faster, farther. So the first one is actually two tools combined David alluded to a little bit earlier, which is open AI. You can go all of our by the way, all of other links are going to be in our show notes of all of these tools and where you can go get them.

00;04;29;28 – 00;05;01;22
Speaker 2
Some of them cost a little bit, some of them are free chat, CBT is free, there’s paid version. Free version works just fine. And so our first tool is is a combo chat chip paired with AI PRM and so let’s get into it. Shashi Beauty is Chatty Betty is an advanced language model developed by Openai. It’s based on the T 3.5 architecture, which stands for Generative Pre-trained Transformer 3.5 Chat CBT has been trained on a vast amount of text data and is capable of understanding and generating humanlike responses to text inputs.

00;05;01;28 – 00;05;24;27
Speaker 2
That was a lot. That was also written by AI. Now before we get into IPR, I think one of the most important pieces of this entire podcast is for everybody listening to understand how to control AI and how to get better results from the idea is only good is what you give it, the instructions you give it. And so you’re going to be hearing what’s called prompt engineering a lot.

00;05;24;27 – 00;05;48;02
Speaker 2
And what prompt engineering is. It’s essentially the process of you communicating with within the AI engine and you’re tell your explaining to the AI engine. Okay. Hey, what, what do I need here are here are this set of instructions. And so you if you were to say, hey, you know, show me a picture of a car and the AI will send you a picture of a car.

00;05;48;05 – 00;06;12;12
Speaker 2
Now, on the flipside of that, you could send the you could tell the way, Hey, can you create me a picture of a red Ferrari that’s driving on a mountain road? It’s in the rain and it’s it’s vintage. And that I will go with that set of instructions, your prompts and send you what you ask it to. And so prompt engineering is very, very crucial to harnessing the power of AI.

00;06;12;14 – 00;06;38;03
Speaker 2
And so that’s definitely a point that I that I wanted to make. And so I have I have a very specific one here, and we’ll we’ll have it in the show notes as well. And this is actual this is an actual prompt that we used before. Our second tool on the list was lodged. We used Shashi Beaty to write our Amazon and Walmart listings and the prompt is this is what we prompted Shashi Beaty with Analyze This listing and it’s got it.

00;06;38;03 – 00;07;06;13
Speaker 2
It has the URL of one of our competitors, Essence on Amazon and write one better and write one that’s better and converts shoppers into buyers. The product listing should include a title between 99 characters and include the keyword XXS. Whatever. Whatever your main keyword is that you want in your title, the listing should include five bullets that highlight the product’s best features, and each bullet should add between 475 and 500 characters.

00;07;06;17 – 00;07;31;10
Speaker 2
The listing should also include a product description that has between 1950 and 2000 characters using the list of keywords here, and it has all of your keyword phrases and keywords now that will generate a very high level listing within 10 seconds. And then that that let’s not done. It takes a little bit of human human interaction to maybe keyword stuff a little bit more, maybe shuffle some things around.

00;07;31;10 – 00;07;48;07
Speaker 2
But what it does is it gets you 80% of where you need to be and then you can take that and make it, you know, take that to 100 yourself. Prompting is is crucial. You could you could have just said, hey, write me an Amazon listing using these lists of keywords and it’s going to write you a listing.

00;07;48;07 – 00;08;07;09
Speaker 2
But these prompts specifically all told it. I want I want you to analyze this competitors listing right me one better so it already knows what that competitor’s listing is. Write me a title with this, write me a bullets with this and so you specifically told it exactly what you want and the output should be much, much better than if you just said write a listing.

00;08;07;09 – 00;08;32;26
Speaker 3
Absolutely. I that’s something that I that really stood out to me is how specific you got there. And I’m thinking of how I have used A.I. up until this point, and it has been singular sentences and what, what I’m learning is, is you can send it an entire paragraph of of what you want. And I really like how when you are coming up with that criteria in terms of like number of characters and whatnot, how did you how did you determine those numbers?

00;08;32;29 – 00;08;49;25
Speaker 2
So, yeah, this is this was specifically for Amazon. And so if you go on the back end of Amazon and you look at your title, you look at your bullets, whatever category you’re selling in for whatever listing, it’ll give you the criteria. So each one’s different, but you, but you want to use up all of your characters for each of your listings.

00;08;49;25 – 00;08;58;29
Speaker 2
And so for Walmart, it’s much shorter and Walmart doesn’t allow as much. And so we had the same template for Walmart listings as well. But it’s a smaller characters count.

00;08;58;29 – 00;09;10;11
Speaker 3
Now, one other follow up question now, can if you were to do this without a, what would it cost you to go hire somebody to do it pre AI or how much would it cost you in terms of your own time?

00;09;10;11 – 00;09;38;09
Speaker 2
Yeah, sure. So I’m not a good copywriter and so I can write a listing. It takes me probably 4 hours to write a listing. I usually pre I, I paid a copywriter. Now I’ve, I’ve used copywriters on Fiverr all the way up to like professional copywriters that are really, really well known. And I’ve paid anywhere from, you know, 225 bucks off of like Fiver or Upwork all the way to, paid $1,000 for a listing before.

00;09;38;09 – 00;10;02;02
Speaker 2
But that included ABC, it included images, a lot of other things. And so you know, you can save just the listing copy alone from a high end copywriter. I paid $500 for. And so this right here with maybe 1020 minutes of your time doing keyword research and using chat, you beauty, you can produce what what a high level copywriter can buy 80% of it in a matter of ten or 20 minutes.

00;10;02;02 – 00;10;17;13
Speaker 2
And so it’ll it’ll save you a ton of money and a ton of time because a copywriter might take three days or a week to get back to you. And so definitely def this this levels you up on the the copywriting and listing side of the house. Now the second tool that I want that I want to cover is April.

00;10;17;17 – 00;10;39;23
Speaker 2
Now what I PRM is it’s a prompt database, if you will, and there’s a free version and a paid version. The paid version has hundreds, probably thousands of of pre-engineered props that people have created, tested and or approved in their loaded into the database. And so what we what we just covered earlier about this Amazon listing, you can have that built into a template.

00;10;39;23 – 00;11;05;25
Speaker 2
And so I is essentially a database of templates. And so whatever you want to do, what we use it for, we use it for social media posts, we use it for email marketing, we use it for SEO, blog writing, copywriting, we use it for a ton of stuff training, internal training. Our team uses it for it. Essentially, you can sign up for APRN, the one we use as a Chrome extension and you can made it or pair it to your checking account.

00;11;05;25 – 00;11;23;18
Speaker 2
And so when you’re logged in to your chatty account, it auto populates and then your templates pop up and you can kind of select are you doing marketing, are you doing SEO Now, you know, there’s there’s like about for the free version, there’s about ten or 12 main topics you can choose and then you drill down from there.

00;11;23;18 – 00;11;51;17
Speaker 2
So like let’s say SEO, you select SEO, then the next one will be, you know, are you doing link building, are you doing copy, are you doing what are you doing in SEO? Are you writing e-commerce product descriptions? Are you, you know, and so each one you drill down and you essentially build out your own prompt. And so what we talked about earlier, whoever is really good at prompt engineering, is going to win the AI game because you can you can, you know, how to communicate with the AI and get what you want quicker and faster.

00;11;51;22 – 00;12;11;03
Speaker 2
So API is is paired would be 3.5. Go get open account, go get the API from Google Chrome extension made those together very very powerful tool. We’re using it and like I said, social media, our email marketing, our SEO, our content writing, all kinds of stuff.

00;12;11;03 – 00;12;16;13
Speaker 3
Since we’ve implemented this in our business, how much time and or money do you think we’ve saved?

00;12;16;13 – 00;12;43;13
Speaker 2
I haven’t calculated the money, but the time definitely. And so we used to have a team of content writers and they would take on average 4 hours to write an article. This was with we’ve been using AI for about a year and a half with, with AI. It was taking them 4 hours. Now with this, the tools that we have, we’ve squeezed that down to an hour and a half, and that’s from keyword to published on a blog with internal links, images, you know, referral links, that’s everything.

00;12;43;13 – 00;13;03;00
Speaker 2
And so we’ve went from 4 hours to an hour and a half with the tools that we discussed. Now, previous to that, usually you can, you know, writers could write an article in about 8 hours with natural, you know, typing and know no SEO tool. So kind of squeezed it from probably 10 hours to an hour and a half for one blog article.

00;13;03;00 – 00;13;26;15
Speaker 3
I’m really interested in how this is going to change the content game. Of course, we’re using it to publish more content. There have been great benefits to that. It’s going to be interesting though, as more companies start to adopt this and also put out more content, is the pool going to be diluted? Is there going to be preference given to what I’d call a AI content versus non AI content?

00;13;26;15 – 00;13;52;20
Speaker 3
And I’ll tell you what, I can’t tell the difference. As we were reading through this planning memo, I could not tell you if this was written by Chad GPT or by Ken. I my guess would have been Chad Gbtc is this spelling is perfect and but like it’s not prone to human error. I’ve been really impressed with the output from it and so it’s it’s yeah it’s going to change the landscape of so many things and I’m glad that we’re early adopters.

00;13;52;20 – 00;14;09;11
Speaker 2
Absolutely. I agree. And there’s so many people I mean, a couple of I’m in a couple of content groups. You know, a lot of the a lot of the content business owners are scared that they’re not knowing like, okay, is is are people going to start using you know, I know Microsoft and Bing, they’ve added the chat you beauty search feature.

00;14;09;11 – 00;14;30;16
Speaker 2
You know, are people going to bypass Google now it’s all is Google rankings going to go away? And so it’s really an uneasy time and it’s all over the place. So what I can tell you is that Google ranks Google ranks a content. Well, we’ve been using AI content on our sites for almost a year and a half, and it ranks well, I’ve got a couple of friends that started sites two or three months ago.

00;14;30;16 – 00;14;45;09
Speaker 2
They have hundreds of blogs there. Those sites are doing very well in content, getting free traffic from Google. And so, you know, jury’s out. We’ll see which company is going to figure this out. A harness which which user interface is going to be best for consumers.

00;14;45;10 – 00;14;48;03
Speaker 3
Absolutely. So what’s next Can Absolutely.

00;14;48;03 – 00;15;08;24
Speaker 2
This is probably one of my one of my favorite tools. And I waited for a long time for the for them to release this. But, you know, anybody listening to the podcast knows that David and I are huge helium pen fans. We’ve been using their products for, I don’t know, probably four or five years now. We’ve had Carrie on the podcast talking about their Walmart side of the house, just a huge Helium ten fans.

00;15;08;24 – 00;15;24;17
Speaker 2
And so believe it was just two or three weeks ago where at the end of May this this probably air in July so early May helium ten release they’re listing Builder II and it’s in beta but it’s pretty good And so what I you know some of the stuff I like about it there’s two different features with it.

00;15;24;17 – 00;15;42;21
Speaker 2
You can create a listing from scratch or you can optimize an existing one, which I think are both very, very useful. I would also say that anybody using helium ten, you know, your account sync to with it and so any of your changes you do to your listing or if you’re creating a listing, you can just hit a button in it, put it shoots it up to Amazon so there’s no copying and pasting.

00;15;42;21 – 00;15;58;07
Speaker 2
It’s very quick. And so back to us so you can create a new one from scratch or you can optimize an existing one. Obviously, if you optimize an existing one, you import the listing, pulls it, it pulls everything in, and then you can just kind of go from there and create it updated, optimize it for creating a new one from scratch.

00;15;58;07 – 00;16;19;05
Speaker 2
You essentially what you can do is you can put your like let’s say like whenever you do keyword research or you’re in a new, you’re in a new space, a new product launch, you’re always doing competitor research. And so you can find your best competitor to your competitor that has the the best listing. I would say you take the reason and you can pop it into the listing builder tool and it’ll import that Asian in there and at least you have something to work with.

00;16;19;08 – 00;16;37;03
Speaker 2
And so you can kind of plug and play and swap around. But it, it has essentially several fields and this is in beta. You can put your brand name in, you can put a few other things in and so it knows what to work with. You can give it tone witty, salesy, funny, comical, you can give it tone and it’ll work with that.

00;16;37;03 – 00;17;03;04
Speaker 2
But essentially it’s chatty, but kind of like ported into Helium ten software, which is pretty cool because it’s e-commerce sellers, it’s on Amazon and Walmart. They use the tool anyway. And so putting it into there makes sense. And again, some of the features are, you know, one of the really cool features that I like about it. It’s I don’t know how useful this is or not, but the subject matter expert the subject matter fields and Amazon or sometimes you can’t even access them.

00;17;03;04 – 00;17;19;28
Speaker 2
Most sellers can access some apparently helium tens API connection. They have access to it. And so you can put in extra keywords in their characters, whatever, and upload it. I don’t know how much that will help you, but it sounds cool talking about it, so I forgot to bring it up. So the process that we use is our keyword research.

00;17;19;28 – 00;17;36;23
Speaker 2
We go in magnet, we use helium to we do all of our keyword research. We take the place, we scrub it down, we grab out our top ten or 20 phrases that we’re going to use, put those in a spreadsheet, and then we grab all the other keywords, single keywords, pop those in there, create a keyword list and helium ten.

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Boyer, Harrison (Author)
English (Publication Language)
187 Pages - 08/25/2022 (Publication Date) - Independently published (Publisher)

00;17;36;23 – 00;18;01;00
Speaker 2
And then we go to Listing Builder. We import that, we start from scratch, put in our one of our competitors and put the listing in, put our new, put our keywords down there and we go through and we use AI to massage everything and then we ensure what Azure Azure plug in and keyword phrases. Obviously you want your, you want your highest search volume, most relevant keyword phrases and your title next, once in your Bullets, Netflix, prescription, etc..

00;18;01;00 – 00;18;22;15
Speaker 2
And so on the left hand side, as you’re putting your keyword into the listing, it grays it out on the left hand side so you’ll know when you’ve got all of your keywords in there. So it’s pretty cool. But that that tool we’ve been, we’ve been going through and doing listing updates with this tool and it’s, you know, a thing of it is like adding keywords into your listing and when you’re indexed for them, it’s almost like more lanes on a highway.

00;18;22;15 – 00;18;37;07
Speaker 2
The more lanes you have on a highway, the more opportunity you have cars to, to, to get through. And so if you if you only had, you know, you know, some of our listings some of the David or very old back one, you can only have 50 characters or 100 characters in a bullet. Now you can have 500 in a lot of categories.

00;18;37;07 – 00;18;49;03
Speaker 2
And so by adding an extra, you know, 20 or an extra 2000 characters in your and your bullets is massive. And so this has been a nice addition to our AI tool suite.

00;18;49;05 – 00;19;09;04
Speaker 3
Absolutely. And in one thing I’m really excited about is in I am definitely guilty of this. I will set up a listing. I will not revisit that listing for three or four years. It’s just it’s something I don’t enjoy in prior to I read writing a listing or redoing keyword research. You may only be able to get through two listings a day.

00;19;09;04 – 00;19;20;00
Speaker 3
And so I am really excited about this and I think we’ll be using this in our business to level up our game, revisit those listings that we haven’t done anything with for several years.

00;19;20;00 – 00;19;37;05
Speaker 2
Absolutely. And I’ll just add on to that a little bit. You know, we use that tool to target our Walmart listings and our website listening strict kind of consumer website listings. And so all you have to do is just change the character count or merge them. You know, you can, you can use that tool for any kind of ecommerce listing that you have.

00;19;37;05 – 00;19;57;01
Speaker 2
So it’s, it’s as high level. The last tool that I’m going to share today is probably this tool probably has been making us more money than, than the other tools combined. And it’s also just really, really cool. And so this tool, our graphic designer showcased this tool to us. He’s super sharp. He really likes to be on the edge of what’s what’s next.

00;19;57;01 – 00;20;16;20
Speaker 2
And he’s been involved in AI for several years. We have a project in our company where we do split testing on a monthly basis, and so we kind of rotate. We kind of rotate out between Main Image, EBC and Price, and we kind of do a dual rotation there. And so for our main images, Josh is name Josh, our graphic designer, he showed us this tool.

00;20;16;20 – 00;20;35;28
Speaker 2
The tool is called Attention Insight. The link will be in at the end of the show notes. But but what this tool does is if anybody’s ever heard of a heat map. And so if you’ve ever done any kind of website testing or anything, finding out what why your website’s not working or anything, you’ll see a heat map of where people click and where people are looking.

00;20;35;28 – 00;20;55;15
Speaker 2
And so what this tool does is you can upload an image and the AI will predict where the attention is going to go on that image. You can upload an image and then if you’re like, okay, so say of a product, let’s just say coffin shelf for that’s kind of cheesy, but a coffin shelf. We upload the main image of a coffin shelf.

00;20;55;15 – 00;21;13;14
Speaker 2
We’re noticing like a lot of people are looking like inside the coffin or something, but the heat map is red inside the coffin and we don’t have anything in there. It’s just empty wood or something. A malezer Like you offer a you have an add on to your product and it’s up in the top left or something like you have a free e-book or whatever.

00;21;13;14 – 00;21;32;29
Speaker 2
And so you could essentially take that free e-book and move that to inside the coffin where everybody’s attention is. And so that’s kind of the whole idea behind it is like making sure your features and benefits, what you want to communicate to your customer with that main image. The main image is crucial for click through rate. That’s how you get your traffic.

00;21;32;29 – 00;21;51;22
Speaker 2
And so you have to have a very good conversion rate on your main image. Another Pro-tip what we’ve been doing is we’ve been taking our competitors. We’ll go through and get our top five competitors main images load them up and look and see have they been using this tool? If they have, what have they found and see or what have they put on those heat maps?

00;21;52;00 – 00;22;12;02
Speaker 2
And we can kind of study them and then we can use what we learn off them to create our our our next one, our next main image that we’re going to split test just to share some results. I wouldn’t say it was a case study, but we’ve been doing this for we’ve been using this tool for about two months now and we’ve ran eight different split test with it on eight different products across three different brands.

00;22;12;02 – 00;22;33;20
Speaker 2
And it’s one seven out of eight of the split test, meaning our conversion rate increased seven out of eight times using this tool. And so that’s a very, very good grade on on predicting if you’re going to win a conversion. And so just imagine doing this month, over month for a couple of years. You’re almost guaranteeing that your conversion rate is going to go up by using the strategy.

00;22;33;26 – 00;23;01;16
Speaker 3
Absolutely. In that split testing that kids referring to as manage experiments within Amazon. And that’s something if you’re not using that, you ought to be. It is a really powerful tool. It helps you make data driven decisions. And you know, without that tool, you would it would require a lot of manual calculations. And for instance, like on the main image, it’ll swap out the main image a couple of times a day and measure, you know, what is is getting more clicks.

00;23;01;16 – 00;23;20;22
Speaker 3
And ultimately our goal here is to improve our conversion rate. And so this is a big initiative this year. And I think this tool is has been really helpful in seven out of eight. I can tell you when we were guessing on what we thought would perform better, we were not guessing seven out of eight, right? I would say we are maybe 5050.

00;23;20;22 – 00;23;33;28
Speaker 3
And so picking the two between two things, you have a 5050 chance. So I do I don’t think we had statistically significant guesses. I think, yeah, this is just technology being used in a really cool way.

00;23;33;28 – 00;23;51;13
Speaker 2
Yeah, absolutely. Well, that wraps up this episode. You know, if you listen, you learn something about A.I., some of the tools we’re using, if you have any tools in your business that you’re using that really hit us up support at firing them and leave us a comment on on our YouTube channel. We’d love to chat until next time.

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Coombe, Will (Author)
English (Publication Language)
247 Pages - 09/11/2017 (Publication Date) - Independently published (Publisher)