Interview with Yoni Mazor from GETIDA

Episode 49

In this episode, we will interview Yoni Mazor, Chief Operating Officer and Co-Founder of Getida, a fast-growing cloud-based technology company that provides state-of-the-art reimbursement recovery solutions for Amazon sellers. He will tell us how Getida started and share with us some tips to be successful entrepreneurs in the e-commerce industry.

Let’s jump into the episode and learn more about getting reimbursements from Amazon

[00:01 – 06:08] Opening Segment

  • We recap the previous episode about the Getida tool
  • Get a free $400 of reimbursement. Link below
  • We introduce our guest, Yoni Mazor
    • He shares how Getida started 

[06:09 – 16:36] Pay Per Recovery

  • Yoni walks us through the process of getting reimbursements
  • The 4 easy steps to sign up to Getida
  • Getida is free! Find out why

[16:37 – 24:12] Spray and Pray

  • Yoni talks about their daily transactions 
  • How’s the Getida experience? 
  • Don’t get your Amazon account shut down
    • Find out how

[24:13 – 32:45] Professionalism at All Levels

  • What’s unique about Getida? 
  • Yoni talks about two halves of the Amazon world
  • He shares some tips to be successful in e-commerce

[32:46 – 38:12] Closing Segment 

  • Yoni’s favorite book
    • Straight from the Gut
  • Yoni’s hobbies
    • Playing the piano and the guitar 
    • Riding a bicycle
    • Playing with his kids
    • Traveling
  • What sets apart successful entrepreneurs from others?
    • Passion and grit
    • Dreaming big and recognizing reality
  • Connect with Yoni. Link below
  • Final words

Tweetable Quotes:

“You have to be prudent now more than ever on auditing your account and get that reimbursement.” – Yoni Mazor

“[Getida] is very customizable and it makes an impact. That’s why there’s always a ‘wow!’ factor” – Yoni Mazor

Resources Mentioned:


Email Yoni at or connect with him on LinkedIn and Facebook. Visit to learn more. 

Go to for a $400 credit when you sign up for GETIDA


www.Firing The




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Yoni 0:00
At GETIDA we only charge once a month, once every 30 days, we close the month, we send a breakdown of the statements of all the stuff we did in the past month. And then there’s an after 48 hours, we charge the credit card on file for everything that for the fee that we that we need to get for for the recoveries. So once again, we charge once a month, but Amazon pays every two weeks. So by the time we charge, the money is already deep in the sellers pocket. That’s kind of the idea. You know, there’s a lot of screens between, you know, between you, and the end user, and you have to break all the screens, how do you present the listing? How do you run a campaign? How do you brand yourself? How do you present yourself? What’s the competition doing all these elements, so you’re passionate from within, about what they need your consumer, we have a good grip on what the components you’re gonna have to do until you’re gonna break all these barriers. And then, but you will actually you connected to reality, if sometimes if you can recognize your product, maybe it’s inferior, or this superior forces that you can’t really beat you, you pivot. Nobody can really take away what we know how to do. And we can always fall back on that if we need it. So it’s like our diploma. But this technology and services and helping so many others is very intriguing. Let’s see how far we can take it. So we cashed out on our retail positions, we focused on GETIDA. And since then it was really like a volcano because we’re really able to put all of our minds and creativity and effort, whatever it is and brand into really maximizing it for the sellers and really making sure that they’re getting everything that that they deserve to get and that money is not going into somebody else’s pocket.

Intro 1:23
Welcome, everyone, to the Firing The Man podcast, a show for anyone who wants to be their own boss. If you sit in a cubicle every day and know you were capable of more than join us, this show will help you build a business and grow your passive income streams in just a few short hours per day. And now your host serial entrepreneurs David Schomer and Ken Wilson.

David 1:48
You know Ken there’s a saying that goes If it sounds too good to be true, then it probably is. And I would say in my life that that generally holds true. However you called me last week, and you said that you had discovered a new tool called GETIDA and that it was filing reimbursement claims on your Amazon account. And it was generating a lot of cash. And it’s free to use. And it sounded too good to be true. And then I signed up. I have been running GETIDA for four days. And it has generated $2900 in reimbursement credit. We just had the CEO Yoni Mazor on the podcast, and what an awesome podcast. I’m really excited for the listeners to hear this. But anyway, what did you think?

Ken 2:31
Yeah, the same, you know, sometimes it’s too good to be true. But you know, we’ll get data. You know, I found a tool from a network and and I loaded it up and within, I don’t know, two or three minutes had it synced with my accounts. And it was generating refunds, you know, money back from Amazon. Everybody likes money back from Amazon, right? So on this show, we try to deliver value to all the listeners. And this tool is super valuable. You know, today, I’ve only been using it about three weeks now. And I think I’m close to $4,000 in refunds from Amazon. So I’m super happy. Yeah, and want to definitely share that with our audience.

David 3:09
Absolutely. And for our listeners when you are done listing this interview, if you’re selling on Amazon, you’re most likely going to want to sign up and the COO Yoni, who you’re going to hear from in a minute offered a very generous credit. So $400 of your first reimbursements are free. And he will talk this is a free tool, but they do charge a commission out of the refunds that they are successful on. And so enter code FTM400 and your first $400 of reimbursement credit will be free. Enjoy the episode. All right, welcome to the show. Jani. First things first tell us your story. And what led you to starting GETIDA?

Yoni 3:52
Oh, wow. Okay, so the genesis of GETIDA. Let me backtrack and give some context of GETIDA itself. Essentially, I pronounce it GETIDA cannot really also pronounce it the title, just an acronym. It says forget Ida stands for get intelligent data analytics. So essentially, we’re a technology company. We’re a data company, a bunch of solutions, but our claim to fame is our ability to really maximise on what’s available for Amazon sellers in terms of eBay reimbursements. So that’s kind of a we have a very high impact and ability to get to the maximum. And the birth of material was actually born from our experience as Amazon sellers. When I say ours, I mean, myself and our CEO, Max Born. So I’m the CEO, I’m the only mazor and Max is Max Born as a CEO. So we’re both the co founders, and we started selling a lot about a decade ago. And of course, we started on eBay, you know, eBay back in the day was the the place to go. And Amazon was kind of up and coming so around 2013 we started selling on Amazon, but we initially sold fbm fulfilled by merchant and then we kind of discovered the FBA program, the fulfilled by Amazon program. And so we said, okay, let’s see, it looks interesting. If you To utilize Amazon’s infrastructure for logistics, that’s pretty interesting. Because 2013, you know, we were not so confident about it. Because today, everybody is 2020 everybody takes for granted. Of course, of course, if you sell on Amazon, you have to go with the FBA model. And you know, there are giant and, you know, everybody really takes it for granted. But, you know, push back to 2013. It wasn’t really the case. So we said, you know, what, you know, we have $10,000 with the units for us, it was a lot of money back then. And we wanted to know what’s gonna happen if we’re gonna ship our products into your warehouses? What’s your policy? What happens? What happens if something gets lost, damaged, destroyed, disappears, right. So we called it in, right before we even shipped it out. So we should call it in, you know, somebody answered on the other side on seller support. They said, Oh, yeah, we have a reimbursement policy, you can find on this page, we went to the page Read all about it. So we’re very granular from the set from the get go about what what the policy is. So we said, okay, at least have a policy in place, let’s ship the units in we did lo behold, a few units were lost, you know, when they actually had the initial receiving. So we open a case to notify them, you know, to reconcile the shipment itself, we lost it, Here’s your money, here’s your reimbursement. So realize, okay, these guys are serious, you know, this is something we can work with. And then we blew up, you know, we start from zero and Amazon to up to 20 million very, very quickly in revenue. And then we were part of a larger group, that all together as a group, we did about 100 million. So obviously, we started auditing and checking everything out from the first shipment. But when you ship your products in and the receiver that’s kind of the beginning of your problems, more sellers are aware of this types of issue with inbound receiving. But once the units already inside Amazon’s warehouse, you got to keep auditing, you got to see if anything got lost, damaged, destroyed, disappeared or overcharged inside the warehouse, right. But also between warehouses. Sometimes Amazon will ship your products or goods from Kentucky, to California to Nevada, whatever it is, you got to keep track of that as well. When Amazon ships your product to the consumer, so the customers customers back to Amazon, aka refunds when Amazon ships it back to you, if you do removal orders, all these logistical friction points, we always used to track and monitor and we always found discrepancies, things are really going wrong going sideways. And every time we found that we open the case raise it to their attention. And they used to provide a resolution usually in the form of reimbursements. So on the high level, what I mentioned are logistical discrepancies for the most part. But there are also financial discrepancies that we discovered along the way. One fundamental example is pick and pack overcharged fees. What does that mean? Every time you sell a product on Amazon, they pick the unit from the bin, they packaged it in a box and they ship it out. And they charge a fee for that called pick and pack fee. And amount to the fee charge is determined by the weight and dimensions of your product. So the larger and heavier product is, the larger the fee will be. So if Amazon has incorrect data on your asen on your product, where they think it’s larger or heavier than it actually is, they’re gonna financially overcharge you every time they pick and pack a unit from the bin. So for example, if they’re supposed to charge you two and a half dollars to pick and pack an item, but instead they’re the information that is incorrect of the winning dimension, it’s inflated, and they’re charging you $10 they’re financially overcharging you seven half dollars, every time they ship an item out to the consumer. So let’s say you sold 1000 units. So instead of charging you two and a half thousand dollars, they charge you $10,000. So the financial discrepancy here is 70 $500. So that’s an example of financial discrepancy that we also are on the lookout for. And once found, you got to kind of do two things, the first thing you got to do is update information. So going forward, you stop the bleeding, the overcharges. And the second thing is, you get Amazon to reimburse you for the overcharges. But this event is actually limited to 90 days, you’re only going to be able to get the last 90 days how much overcharged anything of the overcharge beyond the 90 days is lost. And I got you’re not going to get back. Most sellers are not aware of the the rules of the games for this type of issue. So we do recommend anybody listening out there now you know, you know, you’re the stage of awareness, make sure to audit your account every month, but at the very least every 90 days for pick and pack fees. Because you’ve been overcharged, it’s been more than 90 days, the money’s gone. I’ll give you an example. If you do this once a year you check on your winning dimensions, and Amazon throughout the year charge you $100,000 and pick and pack over charges. But in the last 90 days only charged you $30,000 that’s where you’re going to get back, all the other 70,000 that’s remaining is lost forever. So you have to be prudent now more than ever, on, you know, auditing your account on timely matter and get that reimbursement. And this is just a sample of the Marietta types of issues that can go sideways. And you can, you know, you there’s eligibility to get reimbursements. So we do encourage the sellers to do as much as they can on their own, you know, to get the maximum reimbursements they’re eligible to get, and then we can come in and actually get you more anything that’s being left behind will get you more and we work, you know, in sync with the seller. So because we’re very customizable. In any case, that was kind of the general the genesis of catina. The creation, I talked a little bit of a samples of types of issues, but as far as you guys can understand is that we started falling purposes early on, but as we scaled in volume, you know, the early beginning was easier as we scale to it’s 20 million or 100 million a year. It was very hard to do this with spreadsheets, so we had to develop two things. The first thing we had to develop was technology to it No audit every day, all the massive amount of data that’s coming in all the transactions. But the second thing is actually set up a dedicated team, a service team, which actually would handle the cases, because finding the problem is just the beginning of the way, you know, open cases with Amazon and going with all the back and forth process is pretty much how you take it all the way home. Because some cases might be easy, they might take a few hours to resolve, some of them might be a few days, some of them might be a few weeks, and in rare cases, a few months or even more than a year. So we have a dedicated team that’s dedicated just for that. So when we added the power, you know, the combination of technology in a dedicated team, it was very, very useful, very effective. So what happened was, we kind of told our friends from the industry that we have these abilities, and they told us help us, we’ll pay you. And that was the aha moment, we realize, okay, there’s an opportunity to actually to help others and actually, you know, create a business out of this. And that’s how we got spun off, get era. And the first two years, it was kind of growing organically from word of mouth from, you know, one happy customer to the other. And after like two plus years, we kind of came to a decision, because we were, we had two businesses, they were both doing pretty well, retail, and this technology and services now we call it Tito. So you know, myself and Max, my partner, we realized that if we’re gonna do both, and I’m pretty, okay, we’re doing pretty well. But if we can do just one of them, and all the way, it’s probably gonna go even more ballistic. So we said, you know, with retail, we we kind of cheat a lot of, you know, pretty fair height. And nobody can really take away what we know how to do. And we can always fall back on that if we need it. So it’s like our diploma. But this technology and services and helping so many others is very intriguing. Let’s see how far we can take it. So we cashed out on our retail positions, we focused on cathedra. And since then it was really like a volcano because we’re really able to put all of our minds and creativity and effort, whatever it is and brain into really maximizing it for the sellers, and really making sure that they’re getting everything that that they deserve to get and that money is not going into somebody else’s pocket.

David 11:52
So I am sure that there are some listeners right now that are thinking this sounds great. I want to sign up, can you walk through what that onboarding process looks like for a typical customer?

Yoni 12:03
Right. So if you, you know, you signed up to other kind of, I guess technologies or solutions for Amazon account is probably going to take you five to 10 minutes, if it’s kind of new to you might be might take a little bit more. But essentially, it’s four parts, it’s pretty simple. The first part is basic information. Actually, let me backtrack, if you want to sign up to get to you visit or get Ida calm. On the top right, you have sign up, it’s free to join, you click on it. And that’s the first step. And that first step is basic information. The second step is when we’re going to connect to your Amazon account through API from your m Ws token. That basically, We’re an authorized developer and service provider on Amazon, because we got vetted by Amazon, so we have to comply to their terms of service and their data protection and privacy policy. So we have the ability to connect your Amazon account through API, and grab all your ports in bulk anytime that we need. And that gives us the ability to basically audit your account. The third step will be once you pass the second step, you’re gonna get access to our dashboard, okay, you’re gonna have, you’re going to get access to our dashboard technology, and you’re going to be able to see some debt over there. But in that step, you’ll have a button, it’s called enable claim filing. So if you click that button, it’s going to take you to put your payment information, you’re gonna have a credit card on file, you’re not gonna be charged anything, there’s no cost to the service, unless we get your money back. So we’re going to tell you that in a minute. So that’s the third step. And then the fourth step will be what we call user permissions, you’re gonna, we’re going to give you an email address, you’re going to send us an invitation to become a user on your Amazon account. And you’re going to give us very, very limited permissions. It’s pretty much three permissions that we need to manage your cases, get access to FBI reports, and get access to payment reports are so high level four steps, basic information, API connection, billing information, and user permissions. These are the four steps, if you kind of know what you’re doing, you could take between five to 10 minutes, maybe less. But if it’s kind of new to you, it might take a bit more. But we usually have a dedicated team that helps with the onboarding. That’s kind of the technical experience of joining a theater. But I want to touch I guess a little bit of about our model. So we don’t, because we don’t charge a subscription fee. There’s no monthly subscription, there’s no retainers and no upfront fees at all, the way we’re structured is what we call PPR paper recovery only, so you only pay for reimbursements that we successfully get for you. So let’s say we got you $100 back in reimbursements from Amazon, we’re charging a 25% fee. So in turn is going to turn to be a $25 fee. So if one month goes by, we got you $1,000 back, we’ll charge 25% out of that. But if the next month we got your zero dollars back, you’ll pay zero dollars. So that’s kind of the model. That’s how it’s based. And the idea is that we’re gonna whatever you know how to take and get a reimbursement you can keep we’re not here to take anything away from that. But anything that you kind of be leaving behind, we’re gonna have the we’re going to bring that opportunity for you. And if we’re successful, if we generate that gain, we’re going to again, share we’re going to share that again, because it’s something that wasn’t there before. And whatever you have already going for you, you know, by all means you can keep

David 14:51
very nice, very nice, a little bit of backstory on that initial question on how long it takes to set up and found guilty to first and when he called me he said, Hey, we got to do a podcast on this. It’s free. It takes like five minutes to set up. And so I was like, Alright, well, I’m gonna time myself from the time that I go to to the time that I’m finished. And it was four minutes and 45 seconds, start to finish the instructions were super clear. There were screenshots that guide you through the process. And so there’s a lot of software’s out there that say, Oh, just takes a handful of minutes to get set up. But I would say that that is truly the case with GETIDA.

Yoni 15:29
Yeah, appreciate it. Yeah. Our ambition is a mic is on right? Yeah. Okay, cool. So yeah, the ambition is to make it smooth a smooth experience. You know, behind the scenes, there’s a lot of heavy lifting that we do on behalf of the seller. But for the seller, the idea is that, you know, smooth experience you, you focus on what you do best, which is generating sales, you know, you’re the creative power behind, you know, getting your product and reaching to the consumer, and the back end, we’re going to do all the heavy lifting, we’re going to crunch all the data and all the reports, our dedicated team will actually open cases in your on your behalf, and deal with all the back and forth process with Amazon until we get to get you that reimbursement. And hopefully, once you get the money back into your system into your organization, you’re gonna be able to reinvest, you know, maybe buy more products or invest more money for your next PPC campaign. Whatever it is you need for your growth, that’s kind of the synergy that we’re looking to achieve along with the sellers. So we kind of partner with you guys to make sure that we’re empowering you. So you guys will survive long term, it’s a very tough terrain to be today in the Amazon ecosystem. So the ambition is really to empower you from all the directions that we can. So you survive long term, your success, you know, you stay successful for very, very long. Because if you say successful, we say successful, it’s kind of the bond that we we have

Ken 16:36
very nice. So Yani, I would like to echo what David said, the user experience with potatoes is amazing, like I was signed up and had my account sync, probably less than two minutes, and it took off. And I was like, you know, that was pretty slick. So getting into once once I connected my accounts and and i had i have to so it and eat both of them was they were connected really quick. And and I’d like to also mentioned, it’s all in one on one dashboard, you can you can manage multiple accounts in one dashboard and toggle between them. So whenever I connected everything, and it took off, I you know, I came back, I think later on at night or something. And I looked in there, and I seen it crunching and crunching. And then I clicked, you know, enable case management or you know, so at the time, I didn’t know what was happening. And the next day when I woke up, I already saw cases opened and I thought you know, for me, I thought this was all automated, you know, machine learning, like and and then so can you explain like how that works. And any account managers are actually like opening Kate, you know, troubleshooting opening cases and following up. So basically, like you have your own personal account manager.

Yoni 17:41
Yeah, that’s pretty much the idea that you outsource this whole back and forth probably no grunt process to us. Essentially, what we do is we actually audit all of our accounts every single day. Okay, so which translates into billions of dollars worth of transactions which are being audited daily, right? So we grab all the data, as as we find issues we create, you know, our case managers are able to open cases on your behalf, you know, to serve, you know, serve the issues in your account. And if Amazon is gonna reply with the questions or some other things, they don’t understand what are our case managers who actually read the claim and reply to that, that’s one of our commitment, we don’t just what we call, spray and pray, we don’t spare claiming to pray that it’s gonna get paid, we actually auditor so we if we can clearly identify a deficit of minus, and that we’re going to raise the taxes on attentions. And if they pay, that’s fine. But if for whatever reason, they reject the claim, because they don’t understand what’s going on, maybe it’s a new team member by Amazon, maybe they’re just hurt and hurting for lunch. So they’re just deflecting the case, our case managers are going to reopen the case, and present information, again, maybe in a different light or different angles, and make sure to convert that rejected case into a paid case. So there is really an element of handling and processing the claims on is done by humans. And by the way, a big part of our team, our ex Amazon employees who used to work in those departments. So we got really lucky that we were able to, you know, build a pretty robust teams, a lot of them were pretty much at some point of time, we’re on the other side. So we it gives us an ability to really deal and go deep on everything that’s going on. So we know what we’re looking for how to present issues, how to go with all the back and forth, stay compliant throughout the you know, every single step of the way. But what’s amazing with all this is that we’re all that human experience. In handling, we’re taking it all into the dashboard level. So when you will go into a log into your dashboard, you just get visibility as to what’s going on. So you see the cases that were open, what’s the status of each case Did you get paid, then I get paid is still pending. So you get visibility on what the team is actually doing on your behalf. So that was kind of innovative. And we actually won an award, we wanted a Gold Award from the American Business Award for our dashboard technology. So we’re able to bridge that technology in the service end. So the service and whatever they’re doing the technology actually translate into a cohesive dashboard. So you can actually track your monitor. Yeah, that’s kind of the the idea behind the experience there.

Ken 19:54
Nice. So let’s let’s dig a little deeper into you mentioned earlier. Can you explain The process of the refunds and how GETIDA gets paid. And when.

Yoni 20:04
Yeah, pretty straightforward. So what happens is when Amazon when we when we secure reimbursements for the sellers, what happens is Amazon will add the funds into the sellers deposit. And usually Amazon pays once every two weeks. once every two weeks, the deposit of the seller gets you know, release in there’s a there’s a chance for funds. And that’s when the the sellers get the money. And we get to we only charge once a month once every 30 days, we close the month, we send a breakdown of the statements of all the stuff we did in the past month. And then there’s an after 48 hours, we charge the credit card on file for everything that for the fee that we that we need to get for for the recoveries. So once again, we charge once a month, but Amazon pays every two weeks. So by the time we charge, the money is already deep in the sellers pocket. That’s kind of the idea.

Ken 20:46
Okay, excellent. So no money ever out of pocket. I like that.

Yoni 20:49
Yeah, you’re sending out the money. And you know, only four successful will present the restaurant bill, and there’s no discrepancies there will charge up to 48 hours. So it’s pretty, pretty flexible.

David 20:58
Very nice. Very nice. Now, one thing that as an Amazon seller myself, I live in fear of getting my account shut down. That is probably like in my top five biggest fears this year. And so are there it so I just logged into my get you to account and there are 79 cases that have been filed in a couple days. Is there any concern about filing a high volume of cases with Amazon? And that resulting in your account getting shut down?

Yoni 21:26
Okay, so it’s a pretty loaded question, the answer is that I have for Maya and for Mario, whenever seen an account gets suspended per se, like the whole account shut down. But nevertheless, it’s not a good practice to just bomb Amazon with claims. So if you have never audited your account, and you’re doing the first audit, and whatever tool you’re using, even try to do yourself, whatever you’re scrapping to do an alternate see a lot of claims, because you can go back 18 months for most types of issues. So you can’t just bomb and drop a lot of claims on Amazon, it’s not a good practice, it’s not going to reflect well on your account, especially if Amazon is going to reject a lot of claims on your behalf, what can happen is maybe I was gonna I was gonna revoke your ability for a little bit of a time to open new claims. And why because if you bombing them with a lot of claims in there, they’re going to reject them or they’re not, they’re kind of have big, you’re kind of wasting their time, instead of them helping another seller who is really, you know, the zoom in on what the issue is, and they can help them, you’re wasting their time. So they don’t want that to happen. So they might, you know, might you might experience an issue there. But from our end, the way we work is that we already know how to calibrate first of all we’re going to go so when you sign up to get to we’re going to go back 18 months, it’s probably going to create a flush of new claims. But we’re not going to bomb it in one night or one day, we’re going to drip it in. And we’re going to start from the oldest to the newest, because you have 18 months to claim. So no claims that are about to expire, they’re 17 months old or 616 months old, we’re going to start with those, and we’re going to drip it in. So that’s one, there’s pretty much two phases, when you start working, we start using a tiara, the first phase is when we ordered the 18 months, alright, and then it can take up to 90 days for us to kind of, you know, do all that deep cleanup, after 90 days, right. And the reason we drip it in so it’s soft, it doesn’t it doesn’t get aggressive with Amazon. And then the second phase is after we kind of did the cleanup after 90 days is going to go kind of the month to month, as soon as the issues come in, and we detect them, we open the cases get you know, get resolved, and then you get reimbursed, that’s what kind of the first 90 days is a big wave of cleaning, so you’re flush with money. And then it kind of balance it in and balances out unless you really want hyper growth more with your account in terms of revenue and sales. So that’s going to grow. But in any case, so we’re able to create this queue for you. And that queue we’re gonna drip it in. So it’s nice and soft and easy. But just to keep in mind that every seller has a different velocity. So you know, some of our top clients that do over $200 million a year on Amazon. So for them, you know, we can file 100 or 200 claims a day, it’s not an issue, because they have so many transactions if that’s normal to them. But if you do maybe 100,000 a year, I will, you know, open in just a few clicks for you. So it depends on your velocity and how many cases Amazon will feel comfortable with you opening everyday in your account. So in other words, yeah, there’s sensitivity there, we are authorized by Amazon to always comply. And we kind of know how to gauge already how to deal with all these issues because we’re doing this already for five years. So not to worry that we’re going to do a nice and gentle we’re going to drip it in. So it’s it’s smooth element for all the all the parties involved. Okay.

David 24:14
Now, when I first heard about this, I thought to myself, this is not relevant to me because I already run refund Genie from helium 10. And for those of you who are not familiar with this, this is a similar type tool that scrapes the data in your Amazon account and generates refunds. And so I’ve been doing that for about the last two years. And I would say on average eiling about $300 or I’m getting $300 worth of reimbursements by using that tool. So and I’ve been doing that, you know, during this 18 month window that you’re talking about, I’ve been doing that. Now I just looked at my account. And like I said, I’ve only signed up for a couple days but I am up to $2900 and so what makes ketiga different from what’s commercially available and what other companies are doing.

Yoni 25:05
Yeah, so we’ll take a refund Genie as an example. First of all, it’s a great tool. So I do recommend if you if you have the suite of helium 10, use it. Like I said, we encourage the sellers to do this as much as they can on their own. And then we can come in hand in hand and whatever is being missed out, we’ll we’ll cover for you. So a few elements that are different between a refund geniune and GETIDA. So refund Genie had you write the data and you have to kind of copy paste it into Amazon and deal with all the back and forth. So you’re, so they’re just giving you the data, and you have to deal with everything. First, it’s not we’re full service solution. So our technology gets all the data, and our team will actually follow it on your behalf and deal with all the grunt. That’s an immediate, you know, element that it’s clear to identify. But another thing is that the refund Genie tool, they only cover like maybe three to four types of issues that they’re looking for. So you handle but when we come in, we look for more than 30 types of issues. And that is where I see the difference. Because you know, we’re doing this for five years, we are auditing billions of dollars worth of transactions daily. And we simply you don’t know what you don’t know. And our capacity to know is very, very large. At this point, I would say we’re probably the largest, you know, company in the world for this, for this solution for maximizing FBA reimbursements, we actually work on a global level, we don’t only serve Amazon us accounts, we also serve Amazon, Canada, Amazon, Mexico, Amazon, Europe, any Amazon account that you have all over the world, we actually, we can help you there. So we actually consider us as the global leader in FBA auditing and reimbursements. So once again, we actually take care of the issues for you. And to add to that, when we take care of the issues for you. Let me give you another example. When you file a case with Amazon using a tool, and you just get the data, you don’t even understand the data. So when Amazon says no, this case, is no this rejected, you say okay, it’s done right? for us. It’s not the case, we’re actually auditor, so if Amazon rejects it, and but we can clearly, you know, we are the auditors, we got the data, and we can clearly identify the deficit, the minus, that’s not in your favor. And they tell us no, our team will reopen the case and tell him Look, again, look at the information, maybe you know, bringing in a different light. And then Amazon is gonna say, Oh, you’re right. And here, here’s your money. So maybe a few claims that you opened in the past, I got rejected, but you don’t have any other ability or capacity to understand what’s going on, you got rejected. So that was a missed opportunity. For us, it’s not the case, maybe we took the same claims. They said no, we’re gonna look at this, look at the formula, look at the data, this this, we actually reconcile them, we’re actually auditors. So we know it’s an expertise that you need to bring it all the way home. So you know, so once we do that, I reject a claim that you might have had in the past, were able to, you know, bring it back from the dead for you, okay, and make it viable. So it’s now in your pocket, instead of going to waste. And you kind of mentioned the difference every month, you come in, and you get maybe $300. And when we came in, it was about almost $3,000. So you have to kind of 10X, and maybe kind of it maybe suggest to you that you’re only covering 10% of the issues, and kind of missing away the 90% of the issues. That’s why it’s vital to have that combination, you know, if you if this is new to you never did it in the past, it’s too much of headache, we can do everything for you not an issue. But if you’re doing some of it, or part of it, and then you feel comfortable doing it, you still want to do it, keep doing it, and we’re gonna come in and get you more or whatever is missing behind. Either way we can we can customize your experience, we’re very customizable. And yeah, it makes you an impacted that way, there is always kind of a wow factor. By the way, I want to add to that, we discovered that the world of Amazon sellers is kind of split into half, the first half dozen have an idea that something is even wrong, they’re eligible to get money back or reimbursements, they have no concept because Amazon, you know, is a large body, or and they first of all, Amazon automatically reimburses for a few things. That’s what they think I already get reimbursement from Amazon. But that’s true, if but the thing is that Amazon will automatically reimburse you for anything that define. But if you look closely into their terms of service, they mentioned over there that whatever they fail to give you, or to reimburse you, it’s up to the seller to audit them and open cases with him to get that back. Okay, then 30 days, they have a 30 day window. And beyond that 30 days, if they didn’t give it to you, it’s not gonna be they’re not going to do it, they expect you to actually audit them. So most of us are not even aware of these components. So hopefully, there’s gonna be a wake up call, right? So now they know, the other half kind of knows they could audit, they gotta you know, like yourself, there’s tools this and that. But then I realize how much more opportunity there is to get, especially if you do outreach and reach out to I guess, you know, services that really specialize just in this and they give you a full service solution. Yeah, that’s kind of the design. So your case is a classic case of, you know, savvy seller knows the game knows what’s going on, and had no idea there’s so much more opportunity. So that’s kind of our banner that we carry, say there’s more opportunity guys out there, you have never heard of it, or you did and you’re doing your thing alone. Keep doing it. We can come in and get you more so classic case here.

David 29:37
Very nice. Very nice. Now, one last question. Then I’m going to kick it over to Ken for the fire round. In your network in I’ve heard you mentioned a couple times today you have a lot of very successful Amazon sellers. And so kind of taking a step back from GETIDA and talking about e commerce more broadly. What are you seeing the smart successful e commerce entrepreneurs doing? That is separating them from the pack.

Yoni 30:02
Yeah, so the top top guys, there, they are pros, every sense of the word. It’s not a hobby. This is not for entertainment. They’re killers, they think like almost corporate style. So they are very data driven, very KPI driven. They know where the money’s coming Where’s you know where it’s coming from? Where is it going to the penny, they’re very religious about it. And that’s how they’re able to grow to such large dimensions, and stay successful over the years and make profit, because I know a lot of Amazon revenue millionaires, but they have no idea what’s going on or where the money is trickling, or not trickling, and they’re losing money, and then boom, they Boston get out of out of the race. So you got to stay, you know, very attention to the detail to the data to where everything is going for us. We’re committed to that, you know, and part of the part where you kind of have to scrutinize all the data of transactions on FBA. And if anything is out of your favor, and you have the opportunity to get reimbursements. This is where we live, this is the domain that we live in. Just to give a little bit more statistics, the discrepancy rate on FBA on your FBA sales in Amazon sellers can range between one to 3%. So if you do a million dollars a year on Amazon FBA, you know your discrepancy rate can range between 10 to $30,000. This is the world we live in. And our mission is to find that 10 to $30,000, making sure everything that’s eligible for you to get will get it and the top sellers there, I realized they already know the data, they realized the xelement and they come to us to get supported, you know for that so and they’re very good with outsourcing, when they can clearly recognize something is superior to what they can, what they can do. There’s no ego involved. Because you know, every every savvy seller can always say, I know how to do a PPC campaign. I don’t know, I know how to do really good customer service, I know how to really write great content on my listing. But yeah, but once you do, maybe 100,000 a year, maybe a million in revenue, and you did it kind of all yourself, because you’re a jack of all trades, that’s cool. But if you want to reach that 20 million hundred million or beyond, you’re not gonna be able to do it. Imagine you’re at your restaurant, you know how to do everything very well you know how to cook, you know how to set a table, you know, to be okay. But once you have a maybe one or two clients in your restaurant, you might swing it, but if you want to grow big, yeah, we don’t want to have 550 guests or 100 gets to make that big money, you’re gonna need to have a team. So what do you do you delegate something with Amazon, you’re gonna you’re gonna come to a position we’re gonna have to delegate and you’re gonna be able to develop the quality to to recognize good quality, what’s a good quality out there was a top leader or in terms of PPC management, it’d be auditing and reimbursement, logistic, who was gonna give me the best quality and value for for my money with our kids is the little special, we don’t get paid on unless we’re successful. So it makes it much easier decision. But for others, they’re really they’re really sharp, they have really good nose, on identifying what their strength is, where’s their weakness and cover up. So any weakness is being strengthened. And whatever strengths they have, they keep developing it and they reach amazing dimensions and levels where it’s just you know, I applaud them.

Ken 32:46
Excellent, excellent advice. So yummy. At the end of the show, we got we have a lightning round for all of our guests. Are you ready?

Yoni 32:52
I hope I am.

Ken 32:54
What is your favorite book?

Yoni 32:56
I have a bunch, but we’ll go read lately, which I really like is straight from the gut by jack welch. He’s the CEO of he used to be the CEO of GE, General Electric. I read it, it’s empowering. It’s gonna give you a lot of motivation. If you especially if you’re an entrepreneur, a lot of good things to learn over there.

Ken 33:11
Excellent. What are your hobbies? A whole bunch.

Yoni 33:15
I love music. I play piano. I play guitar. I used to be in a band back in high school, full disclosure, I was born and raised in Israel. So when I was in high school, we were singing songs in Hebrew, whatever. But when I got drafted to the military, that kind of ended the dream. So I had to become a soldier was in the Navy and navy intelligence for three years. I’m a war veteran. But music is a great passion. I like riding bicycle playing with my kids. I love that as well. On and on and on. I guess one last thing too that will be traveling, I travel the world I went to South America went to Europe. So I love traveling the world.

Ken 33:45
Nice, nice. You’re busy. Okay, last one. What do you think sets apart successful ecommerce entrepreneurs from those who give up fail or never get started

Yoni 33:54
a combination of passion, grit, big dreaming, but recognizing reality, you know, it’s all you know, balancing these four qualities, they have a they have a good handle on that, you know, they think big, they’re really passionate about what we know what the what the Their mission is, you know, you as a retailer, or entrepreneur that’s trying to sell products on Amazon, you really have to zone in, into Who’s your end user, your client, your end consumer. And if you have that passion, you really think consumers and you know how to indulge them, you’re going to find yourself very successful. But in order to get you know, there’s a lot of screens between, you know, between you, and the end user, and you have to break all the screens, how do you present a listing? How you run a campaign? How do you brand yourself? How do you present yourself? What’s the competition doing all these elements, so you’re passionate from within, about what they need your consumer, but you have a good grip on what the components are going to have to do until you’re gonna break all these barriers. And then but you will actually you connected to reality if sometimes if you can recognize that your product maybe is inferior, or there’s superior forces that you can’t really beat you. You pivot, you pivot maybe to a different kind of product or you try a different approach. So a lot of new ones Is there but I find that to be a very interesting quality, especially in the Amazon space with many, many successful entrepreneurs.

Ken 35:06
Nice. Nice, very good.

David 35:08
So Yani, how can people get ahold of you or get to,

Yoni 35:11
um, if you want to reach out to me about it. I’m available on a bunch of channels. I’m very active on LinkedIn. So just look for Yoni Mazor, YONI MAZOR Facebook, my email my direct email if you need it, But if you just visit Kadena calm you there’s a Contact Us page or a chat box. Usually it’s attended by our team. They’re very friendly. But if you need me to tell them, I need Yoni and they’ll make sure I get your message. And hopefully we’ll connect and bond and we’ll help you with that, you know, all your challenges.

David 35:46
Very nice. And last thing you offered a very generous credit to the firing the man nation. Can you explain that?

Yoni 35:53
Sure. thing, yeah, so whether you’ve never audit your account before, or you are doing it right now in one form or another, and you’d like to try us out. So you can visit, you know,, you know, click on sign up, and just use the promo code, FTM400, F for firing T the M for man 400. So basically, what’s going to happen is that the first $400 that we’re going to get for you and FBA reimbursements will be absolutely free, you’re not going to pay a penny. Because usually we charge a 25% fee, we’re going to ommit that we’re not going to charge you anything. So this way, you’re going to be able to kind of experience you know, if you’re happy if you like you know the experience, you want to say you’re welcome to stay. If you’re not at least you got $400 extra in your pocket, and then you can leave, that’s fine as well. The idea really is to empower you, the seller, so whatever you really deserve to get, it’s not available to you right now. We’ll get it for you. And we’re only gonna get paid for so successful. So in this, you know, it gives you guys an opportunity to try it out. And another thing to add to that if you’re in the dashboard of gotta you Oh, you’re gonna see like an estimate how much we think we could get for you. So that’s always very useful to keep track. So you know, it might tell you, we can get your $50 500 5,000 50,000 really all depends on scale. But you know, it’s free to such it’s free to sign up. It’s free to join. In addition to that the first $400 will be free. So like I mentioned, the promo code is FTM400. Hope you guys you know, have fun with this.

David 37:13
Thank you everyone for tuning in to today’s Firing The Man Podcast. If you like this episode, head on over to And check out our resource library for exclusive firing demand discounts on popular e commerce subscription services that is You can also find a comprehensive library of over 50 books books that Ken and I have read in the last few years that have made a meaningful impact on our business, or that head on over to Lastly, check us out on social media at Firing The Man on YouTube at Firing The Man for exclusive content. This is David Schomer and Ken Wilson. We’re out

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