How to Win on Walmart WFS with Expert and Princeton Grad Nehemiah Teferi

Episode 95

We have talked about Walmart in our previous episodes. That’s why we had invited guests who had firsthand experience doing business in Walmart to help us decide if it’s really best for our business to jump into this platform. Nehemiah Teferi is another Walmart expert who can give us not only insider tips but also a reputable outlook about Walmart. He will also talk about the Walmart Fulfillment Services (WFS), which allows ecommerce business owners to store inventory and ship their products through Walmart’s fulfillment centers.

Listen to Nehemiah and learn how to win on Walmart WFS!

[00:01 – 05:33] Opening Segment

  • Let’s get to know Nehemiah Teferi
    • Why he pursued a career in the ecommerce industry
  • Nehemiah weighs in between dot-com and brick and mortar

[05:34 – 16:04] Jumping to Walmart

  • The right time to extend from brick and mortar to dot-com
  • Things to consider when jumping to Walmart
  • Should you put your Amazon listing on Walmart?
    • Nehemiah shares his thoughts
  • Nehemiah gives his outlook about Walmart

[16:05 – 27:00] The Power of Product Reviews

  • Why product reviews are important in an ecommerce business
  • Want some Amazon refunds? Check out Getida
    • Promo code: FTM400
  • Do you need help in selling through Walmart?
    • Nehemiah talks about his agency’s services

[27:01 – 32:05] What Sellers Need to Realize About Ecommerce

  • Nehemiah shares his experience with the Walmart Fulfillment Services
  • Is the “pro seller” feature of Walmart helpful?
  • Know more about Nehemiah in the Fire Round!

[32:06 – 34:12] Closing Segment 

  • Connect with Nehemiah. Links below
  • Final words


Tweetable Quotes:

“You have to do the research. You have to find product-market fit. Every business has to find product-market fit” – Nehemiah Teferi

“E-Commerce is really a game of perseverance.” – Nehemiah Teferi

Resources mentioned

Email to connect with Nehemiah or follow him on LinkedIn. Check out his Net & Company Consultants to learn more about their services.


Send us a voice message and let us know how we can help you fire the man!




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David 0:00
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Nehemiah Teferi 0:42
I think that what makes the Wild West come to an end eventually is when a lot of people catch on and a lot of new people have used that kind of trust, that’s implicitly there. Whereas like, you know, sellers have a lot of had a lot of freedom in 2015 on Amazon sellers currently in Walmart have a lot of freedom. I think that if you kind of sit, for perspective, you can sit back and you understand that most sellers who already sell on Walmart, they’ll see that Walmart has a lot of flaws. I don’t think there’s any hiding that. But even with all those flaws and capabilities as opposed to Amazon, they’ve taken a pretty big piece of market share. And I think that you can’t really ignore. a lot of sellers, they kind of want to, because there’s a lot of guys on YouTube and everything that are kind of they look like get rich, quick schemes. And I think the truth is, you have to do the research, you have to find product market fit, you know, and every business has to find product market fit. And so whatever you’re innovating, whatever category, whatever your brand is, you have to know who your customers are and know is this something that people want. Once you find product market fit, then I think it’s just a matter of just refining your process and how you’re going to go about expanding and getting more customers.

Intro 1:56
Welcome, everyone to the firing the man podcast, a show for anyone who wants to be their own boss. If you sit in a cubicle every day and know you were capable of more, then join us, this show will help you build a business and grow your passive income streams in just a few short hours per day. And now your hosts, serial entrepreneurs David Schomer and Ken Wilson.

David 2:20
All right. Well, welcome to the show, Nehemiah, how are you doing today?

Nehemiah Teferi 2:23
I’m doing good. And thanks for having me.

David 2:25
Absolutely. So first things first, tell us a little bit about your background and what led you to where you’re at today.

Nehemiah Teferi 2:32
Yeah, so I started working at Walmart ecommerce at their Hoboken office in 2018. And then I started off as a category specialist. So I was helping brands and sellers in my particular categories, I was based in like the entertainment category, worked with a lot of book and music sellers and our job essentially is to help them grow and develop a strategy that was compatible with Walmart’s strategy. And, you know, I was doing that, then I also worked as an associate merchant. And so I was working on the store side as well. And so I was helping kind of those same brands and labels and suppliers. I’m also with stores strategies, and we’re working with on the buying side, and physical brick and mortar. And, you know, after all those experiences in working Walmart and seeing a lot of the whitespace that sellers are going through, I started with my brother and since i’ve you know worked with kind of brought on and some facets and colleagues worked on essentially helping sellers to do the same thing except getting more closer to what sellers want. And that’s what our whole goal is really with this consultancy, to help sellers and be on the side of sellers and approach things from the other side of the table.

Ken 3:49
That’s awesome. Nehemiah, you said you worked as like a category manager for, was that dotcom or was that the brick and mortar or how do they work that?

Nehemiah Teferi 3:59
So, that position started off as just dot com that position is only for dot com but then Walmart kind of you know, when I was last there the strategy and from what I’m seeing is still this omni channel approach to commerce since they really wanted to use this flywheel of you know, leveraging store brands, helping them to go online and using online brands as a way to kind of gauge and find top brands that are good to be in stores. And so I started off as just working on the dot com side and my last role at Walmart I was working on helping sellers and brands on really both sides of that.

Ken 4:36
Awesome So what you’re saying is kind of like the dot com but kind of grooming the brands from dot com and then kind of like seeing which brands peak and fit well and then moving them into the brick and mortar retail. Is that accurate?

Nehemiah Teferi 4:49
Yeah, there’s definitely the exact like there’s opportunities for brands that are really proving themselves online to start moving into the store space. I think Walmart really wants to create this omni channel and the consistent, you know, customer experience for their top brands online will have some presence in stores and pop, you know, brands and stores are really, really aesthetically and like CX is very, very, very uniform online. And so I think that, you know, the top guys on the dot com side have this opportunity that wasn’t necessarily realized before to expand in brick and mortar and it’s one of the most competitive and, and highly highly trafficked shelf spaces in the country.

David 5:34
That was one thing that as we were talking about making an expansion into other sales channels that Ken and I talked about was, you know, we were do we make the push on eBay? Do we make the push on Etsy, and Walmart definitely was part of that conversation. And one of the things that, you know, came up in conversation was, boy, would that be a golden ticket. If we were to have something that was on page one, on dot com and then get the phone call and say, Hey, we want to carry you in brick and mortar stores. I’m not sure what the most recent count is, but north of 10,000 stores just here in the US. Is that right?

Nehemiah Teferi 6:12
10000 internationally.

David 6:15
Okay, okay. And so anyway, let me ask you this, while you were working there, did you get to like, ride alongside anyone that was doing well, on dot com that got brought into brick and mortar? And what does that look like? Are you in all of the stores? Or just a certain select few? How does that work?

Nehemiah Teferi 6:32
Yeah, so essentially, a large part you kind of when I was foresight, I didn’t see any, any brands directly that transition, you know, from online to stores, you know, during my time to see, but it is something that, you know, that does happen. And I would say that kind of you know, there’s I guess there’s different tiers, you know, there are definitely some brands that are on a, whenever a buyer or something is working for granite stores, they might not put them in all the stores may try them, even if they’re doing on they’re gonna say, hey, maybe we’ll start you out in 50 stores, because, you know, it’s a big commitment that, you know, someone scores and then based on that they can upgrade you to, you know, more stores or, you know, universally across the country, or they can go directly, just, you know, all across the country. I think that once you are a very, very successful and proven brand on dot com. I think, you know, it’s just about a matter of like your capacity to, your production capacity. And if you meet that, then I think that there’s a real chance of starting off very, very high on the store count that eventually, you’re across all 4800 chains.

Ken 7:44
Yes, that’d be pretty cool. I would like to pick up that phone call. So, Nehemiah so coming from Walmart being an expert in Walmart, you know, David referred to he likes to refer to walmart ecom as like a sleeping giant and like in the last like, you know, 12 24 months Walmart’s really put the gauntlet down put a lot of money in expanding. And so we’ve seen a lot of native Amazon brands and Amazon sellers like migrating over to Walmart to kind of get in on the early days. So can you go over some maybe some of the mistakes you’re seeing, you know, native Amazon sellers and brands moving over to Walmart what mistakes they’re making and how to not make those?

No products found.

Nehemiah Teferi 8:26
yeah, definitely, and I think you know, David, you’re right in saying it’s a sleeping giant, and I think Walmart is kind of like the Wild West ask them that there’s there’s so much opportunity for people that really know how to navigate works and the things that don’t quite print out the longer they stay in and it’s it’s kind of early pioneering days, they’re doing well because there’s less competition there is more organic traffic for seller and but you know, to answer your latter question, you know, sellers on Amazon great margins, and they just want to kind of copy and paste their assortment, their skews their everything onto Walmart. Walmart will take also proportionate investment of time and also money and research. And also I think that a lot of sellers do this very rich and in depth research on Amazon where they’re searching the best top keywords and things like that. But you can’t take that for granted and just assume that some people shopping because from our experience from my experience, most of the time people are shopping quite different in a lot of ways. And, you know, winning on search requires different steps and different targeted new keywords as opposed to how people shop. The two customers are very different, the Amazon customer and the Walmart customer.

David 10:01
Very nice, very nice. So to follow up on that, I would say that I was actually one of those people in the camp of let’s just take our Amazon listings and move them over to Walmart. And my rationale for that was and in fact, I said this at a team meeting this morning, I held up a blue pen. And I said, this is a blue pen on Amazon, this is a blue pen, on Walmart, you’re going to search blue pen to get to both. And However, there’s a lot of things that are like making me think that that’s not correct. One of them is what you just said, is that the shopper is going about their, you know, to find their product, they’re going about it differently. That’s kind of item number one. And item number two is helium 10, which is a subscription that we have, and we use for a lot of like Amazon, keyword research, they just came out with a Walmart specific keyword research tool. And it makes me think that if they’re coming out with that tool, then there must be some very key differences. And so can you give a couple examples of like, why you may not want to just take your Amazon listing and put it onto Walmart?

Nehemiah Teferi 11:11
Yeah. I would say, a couple of things, for, you know, your search, optimizing your content. There’s Walmart requires, you know, kind of certain content qualities to keep up with your consequences. And the impact, that things that go into that, I would say are a little bit different than you know what they are on Amazon. For starters, I guess I would say that, you know, Walmart, like, there are certain keywords and certain theories about that, Walmart finds more Walmart customers are, are looking for more, that’s just like it based on the profile. Like, I know, the average Walmart customer is more price conscious and more price sensitive than the average amazon customer, they’re also not necessarily as picky about time, you know, shipping time delivery speed, and things like that, for them. Various, on the average Walmart customer is lives rotting in Middle America, and Midwest family, as you know, family family oriented, you know, roughly, you know, 35 years old. These are kind of, you know, key things that because of the Walmart chain, that’s also that’s kind of also the Walmart, brick and mortar customer. And that’s kind of because that branding has already been established with Amazon, it’s kind of a little bit more younger audience, the average customer a little bit more not on the coastal, moving less price, conscientious. And so I think even, you know, even down to how people search and terminology, geographic, even across the country, I think there’s that those differences that impact the way people search within Walmart. And I would say that’s something that, you know, when you’re doing your keyword research, or when you’re trying to win on certain search terms, that’s where you’re finding that battles are being won.

Ken 12:59
Yeah, that’s a excellent response. And definitely as we’re transitioning into Walmart, you know, from our Amazon, it’s like, you know, translate the listings over and they don’t quite fit or like, even like you just mentioned and went over. It’s like, different, you know, customer avatar, different customers are different. And so I think that’s crucial. While we as we think about making this migration or just spinning up natively on Walmart, if you are, can you speak to, like the market share in terms of where do you think the market share is going to go in the next couple of years, specifically, between, you know, Amazon and

Unknown Speaker 13:35
Walmart right now, I think last numbers I saw, I think they did online. They did, I think 75 billion or something, um, this could be wrong, could be off a little bit. But Walmart, I mean Amazon has done like last year, year to year, slightly above that, in e commerce sales. And Amazon is, you know, has 2 million active, creepy merchants understand the platform Walmart, I think, last night, again, around like a 50,000. No less, like very, very significantly smaller sellers are doing on average, they’re selling more than the average, Amazon sold. And I think that as Walmart expands, like, if Walmart were to simply just, you know, kind of take in more sellers, and I think that’s what they’re trying to do now. They’re aggressively trying to grow their market. And there’s the opportunity. It’s used to, I guess, whenever I’m trying to say is a made deal with less sellers. And they move the needle a bit more than I guess, oh, Amazon has done on a per seller basis. I think that Walmart also is you know, introducing a Walmart fulfillment services is a new service does not allow, you know, Walmart sellers to just kind of go through that same flywheel that already exists on Amazon. I think that was keeping a lot of people out of the Walmart space as well. Because not get the The logistical capabilities. And I think also, now that they’re trying to use the brick and mortar piece to help, you know, their advertising with Walmart Connect, you can brands can advertise also in stores and, and also now that, you know sellers have a real opportunity to also move product in stores. I think that ecommerce space and Walmart, I think they’re already second top online retailer, I think that they can, I don’t necessarily know that next five years ago, dominate market share over Amazon. But I think that they’re gonna give Amazon a pretty big run for their money. And I think that as these systems and I know a lot of sellers complain about technological glitches and things like that on Walmart. But I think that if you kind of sits for perspective, you kind of sit back and you, you understand that most sellers who already saw Walmart, they’ll see that Walmart has a lot of flaws there. I don’t think there’s any hiding that. But even with all those flaws and capabilities as opposed to Amazon, they’ve taken a pretty big piece of market share. And I think that can’t really ignore.

Ken 16:05
Yeah, a couple add ons to that is you made a really good point about the market share versus seller accounts. And it is like night and day with Amazon to WalMart. And one thing I noticed as we transitioned our accounts over, we turned up new Walmart accounts, it was tough to get into Walmart, like it wasn’t like you can’t have a bot out there. You can’t get 10 Walmart accounts and have them as a stash if one gets suspended, you just pop another one in, it doesn’t work like that, like they went to our websites, they verified our emails, I mean, it was pretty tough to get a Walmart account. And so I, maybe Walmart learned from Amazon, like, Hey, we’re gonna kind of we’re gonna our vetting process is going to be a lot more stringent than Amazon where they just allow people to have, you know, 50 accounts as backup. So, but yeah, the amount of accounts versus the market share, it means the individual accounts are selling more. And, yeah, that’s awesome. And to your point of the, you know, the technology, the glitches, you know, we’ve been on Walmart now for probably six or eight months, and I’ve seen tremendous improvement just in the last six months of their seller center, their ads, you know, they got the brand portal now, which is similar to Amazon’s Brand Registry. I’ve seen a lot of improvements just in the last six months. So they’re definitely putting their money where their mouth is. And they’re making improvements. So I’m impressed to see what they’ve done in the last six months. And I can tell like, yeah, they’re taking this serious, they’re ramping it up. So that’s awesome. Sorry, David, I cut you off.

David 17:34
Now. It’s all good. It’s all good. I would agree with those improvements. Hopefully, things continue to get better and better from a user experience. Now nehemia, one question I definitely wanted to ask on this podcast. And I’m going to kind of tee this up with an example. So we’ve had a lot of longtime sellers on this podcast, who have been on Amazon for 10 years. And they talk about the pre 2015 era as the wild west on Amazon, where you could do giveaways, you could get reviews were very easy to come by. Now, since then, Amazon’s cracked down on that reviews are harder to come by. And when we started this Walmart initiative with all three of our portfolio companies, we were getting set up in the portal, and whatnot. And I specifically remember a meeting that Ken and I had where Ken said, Hey, I would like to check out this like incentivized review program. And, and we have a policy. In our company, a clean conscience is a comfortable pillow. We do not do blackhat things at all, you know, this is our livelihood. This is how we support our families. And so we try to avoid all black hat tactics. My gut reaction was, this is a black hat tactic, this sounds like black hat, right? And Ken was like, No, I actually, this is on the Walmart portal, they give recommendations to third party services, that give reviews, and you can pay for those reviews. So this is a two part question. Are we in the wild west? One. And two, do you think that this is gonna kind of play out like Amazon in pre 2015?

Nehemiah Teferi 19:17
I think yes. And yes, I think we are undoubtedly in Walmart, I think that will make the Wild West is coming to an end eventually, is when a lot of people catch on. And a lot of new people have used that kind of trust. That’s the implicit in there. Whereas like, you know, so much of a lot of had a lot of freedom in 2015 on Amazon, sellers currently in Walmart have a lot of freedom. And there is, I guess, a lot of there are black hat strategies that are that haven’t abused and haven’t caught on to Walmart’s attention enough where they’re like, Okay, this needs to be like the hammer needs to come down. Whereas like, you know, there also is opportunity for legitimate, you know, sellers that have good intentions to also really take advantage of the newness of everything. And I would say that Also, as more sellers Come on, I think Walmart’s gonna want something a little bit more kind of systemize and automate, like, it’s very, very factory, like where it’s very much. So there’s a processing system for everything that is kind of, you know, very standard and very rigid. But right now, I think, because they also have this ambition for exponential growth, there was kind of, you know, kind of let off, put their foot on the gas a little bit. And I think, you know, in reference to what you’re talking about their use indicators. Yeah, it’s, it’s, I think, a lot of sellers from Amazon are shocked by it, from what I’ve heard different, shocked by, you know, this, but I mean, this is also, you know, something that Walmart is also, you know, advertising seem to get companies and they can help you kind of gather reviews from different sources, whether it be manufacturers themselves, or others, whether they have sub teams that also review and do these reviews, 4040, if you send in samples and things like that, but these things also, I think, the more kind of sellers can enter the space, the less one review will matter. But right now, I don’t know if you’ve shopped at Walmart, there’s not a lot, there’s also just significantly less reviews in Amazon. And I think that being at the right time planting your flag at this point in time. But even one two reviews has huge, like conversion impacts on a single product, because overall, the site just doesn’t have as many views compared to Amazon.

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David 21:21
Yeah, absolutely. And you bring up a really good point about the customer experience, right? shopper, you know, one thing that I like about Amazon, and I’ll give an example of this microphone, when we ended up buying these microphones off Amazon. But we were able to go and read 500 reviews if we wanted to read every single one of people that had actually bought this, and it actually used it. And it was the real feedback. And that’s something that it’s been well documented that Ken and I have said, ecommerce is a better shopping experience. Because of that, you know, you can look to your your peers, and ask them, what’s your opinion of this. Whereas if you go to a brick and mortar store, say like a Best Buy, and you ask the salesman, tell me about this microphone. Most likely he doesn’t own it and hasn’t used it. And so I think that’s a good point about the customer experience being better by having more reviews. And so, but yeah, just you talking about planting the flag now just gets me even more excited for the future. Sorry to interrupt the episode, you may have heard Ken and I talking recently about a new tool that we’re using for Amazon refunds. Now I have used other refund tools like this. However, I can tell you in the first seven days, they scrubbed it, the back end of my Amazon account going back 18 months, and found $5,000 of refunds. And the nice thing about this is, it’s my money, Amazon made a mistake and they are just auditing my account. The other thing I really like about this tool is there is no monthly fee, they only charge a commission if they are successful in getting you your money. Go to GETIDA and enter promo code FTM for firing the man FTM 400 this is an awesome tool. I can’t say enough good things about it. Now back to the episode.

Ken 23:14
Yeah, absolutely. And just as a follow up too like, on some of Amazon’s You know, when I browse shops on Amazon as customer, I’ll look at something and you know, if it’s got 6000 reviews on there. I’m always hesitant like you know how many of those 6000 are fake I’m like, come on, really. But the services that we’ve used on Walmart and don’t get me wrong, their services of almost all marketplaces to solicit reviews and get feedback. It’s a common practice I believe in retail and the services that we’ve used on Walmart, they’re not like they don’t all come in five star reviews. This is the best product ever. We’ve got we even we get some snowballs, you know, some snake guys that come in, and it’s like, oh, you know, but so yeah, it’s not a it’s not a given, you have to have a good product, otherwise, you’re not going to get good reviews. And so that is not something where you go and pay for reviews, and you’re going to get 100 5 star reviews, you’re not like if your product sucks, you’re gonna get some bad reviews that’s just how it goes. So now let’s pivot a little bit. So Nehemiah, now so you worked at Walmart, and you’ve got a ton of experience there. And then you’ve left and you started an agency to help Walmart sellers transition into Walmart more effectively. Can you talk a little bit about your agency and how you help brands on Walmart?

Nehemiah Teferi 24:35
Yeah. So we kind of have to be coupled to strategies. So we use our operational expertise and we use our strategy expertise. And then we couple that with in house technology and our the technology that we use to kind of help scale some of the more mundane things that are going to be required to help you be successful on Walmart. And so what our capabilities to help what we can do is at scale You can optimize content on on Walmart, you can transfer whatever aprons content you have, as a basis point on to Walmart and hosted. And then we can use that as a starting point to kind of, then you know, monitor, okay, what category are you selling in? What makes most sense to win on what keywords and what queries and then edit the content, and we’ll optimize it for kind of how the Walmart customer searches and we’ll do that audit monthly, and then we’ll also help build, you know, strategy roadmap around no holiday promotion and pricing, or getting set up on long phone service doing forecasting, and creating, you know, game plans and battle strategies around, you know, winning on your category. And, you know, spending on onto Walmart, and so, kind of have that kind of mix of, of tech and in operations still.

Ken 25:53
That’s awesome. That sounds like uh, yeah, it sounds like you guys are covering a wide array of services. So that’s really cool. Now, David, Nehemiah, is there anything else we want to cover before we get into the fire round?

David 26:04
Yeah, I’ve got one more question for Nehemiah. And just to the audience, we’re gonna post Nehemiah’s contact information in the show notes. So if you’re thinking about getting on Walmart, or are kind of mid migration, feel free to reach out to him and see if his services would be a good fit for you. But my last question relates to the WFS program. So on Amazon, having that Prime badge is huge. I think it’s like 80 or 85% of all sales on Amazon are through the FBA program. And that kind of handcuffs you to their FBA fees. And every time their FBA fees go up, it’s like well, there’s not a damn thing we can do about this. So my question is, how important is WFS versus seller fulfilled on Walmart? Because just in our limited experience, we’ve had some seller fulfilled items up there, that have made zero sales, and I’m wondering if the WFS is going to help us

Nehemiah Teferi 27:01
Yeah, WFS definitely will help. I’d say that numbers a Walmart has publishing put out saying that on average seller should experience like a 45% gmv lift on, you know, w s items. I would say the Walmart perspective though, there are limitations on w s that still make it not as do or die. As you know, FBA is on Amazon. Currently, I think you can’t, I think 30 pounds or something is the limit per per unit for like w Fs items that you’re sending. They’re also they’re not doing consumables currently, or perishables. And so these kind of limitations are making it so you’re a good company, even if you’re not using w Fs, but it’s almost like extra credit, where, you know, if you’re, you can see some serious gains if you’re enrolled. And then if you’re doing that, I think that No, of course not certain categories are much more WHS friendly as its current status right now. Those guys are, that’s going to kind of be the default and you kind of have to in order to play aggressively, but because still there are a lot of categories sitewide that don’t have that, you know, today badge, you know, it’s not as unforgiving as not having that be amazon prime badge on Amazon?

Ken 28:14
Yeah, it totally makes sense. So you’re saying like a 45% lift in conversion rate with the WFS is about average, is what they’re posting?

Nehemiah Teferi 28:22
Not conversion rate, but more so

Ken 28:27
Gotcha. Okay. And there was one other thing, sorry, I know I said it was the last question. We’ve noticed there’s a pro seller badge on Walmart. So that’s one thing we’re going after. Have you seen that increase conversions? Or can you speak to that at all?

Nehemiah Teferi 28:41
I think that kind of, because there’s kind of just less than it’s, um, I wouldn’t say I could attach a number to how well it helps. But I think it’s one of those things that are just No, you should probably should have it more because it’s not necessarily hard thing to get. I think that it’s not going to hurt your sales. I think that if anything for what I’ve seen as you know, that checklist, eating without those other bad, are they are important things for winning on search. And so I would recommend that you import, but it’s kind of hard right now to quantify exactly what that you know, positive effect is? Sure.

Ken 29:24
Yeah, absolutely. Yeah, we’re definitely going after those for sure. For all the accounts. All right. Fire round. Nehemiah, you ready?

Nehemiah Teferi 29:33
Yeah, yeah.

Ken 29:34
All right. What is your favorite book?

Nehemiah Teferi 29:35
I really like how to win friends and influence people. I think we both the class get, I think that particularly my favorite sticking point I was doing was making sure to take yourself out of that mental ruts, whatever it is, it’s revenue from being entrepreneur or just networking, whatever it is, in your professional life. I think just making sure that mentally you’re kind of taking care of yourself and Also I’m kind of always looking for the next opportunity and being alert to your networking, and not letting your own I guess doubts or whatever it may be kind of limiting your ability.

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Ken 30:15
Excellent, excellent, solid advice. What are your hobbies?

Nehemiah Teferi 30:19
I like playing a lot of card games. I like poker. I also do like hiking. I grew up in Appalachian. So a lot of trails and Appalachian Mountains and things like that. So I like being outdoors for sure.

Ken 30:32
Awesome. Awesome. What do you think sets apart successful ecommerce entrepreneurs from those who give up fail or never get started?

Nehemiah Teferi 30:39
I think you know, a lot of sellers, they kind of want to, because there’s a lot of guys on on YouTube and everything that are kind of, they look like get rich, quick schemes. And I think the truth is, you have to do the research, you have to find product market fit, you know, and every business you have to find product market fit. And so wherever you’re innovating, and wherever category, whatever your brand is, you have to know who your customers are and know, is this something that people want, once you find product market fit, then I think it’s just a matter of just refining your process and how you’re going about standing in getting more customers. But I would say that, you know, also I think people get discouraged when you know, they’re taking losses in the first month of starting their business online, when they’re not profitable just yet. I think that ecommerce is really a game. Perseverance. And I think that people were willing to kind of stick through something once they found product market fit, and kind of take those losses early on. I think they’re the ones who eventually, you know, reap the benefits of impatient. But I would say that it’s not usable to really think that you can start selling might be highly profitable, high margin and everything it’s it typically takes a lot of trial and error to kind of get to a point where you can show off your sales or whatever.

Ken 32:01
Yeah, absolutely, definitely agree with that. Great advice. David, you want to close up show?

David 32:05
Absolutely. Nehemiah How can people get ahold of you?

Nehemiah Teferi 32:08
Yeah, so visit our website. Not dot com dot CO and drop us a line. We have a contact form there and just mentioned Firing The Man sent you to all of you guys watching more, more specific advice whenever you are dealing with on Walmart.

David 32:28
Excellent. Well, thank you so much for being a guest on our show and look forward to staying in touch. Thank you everyone for tuning in to today’s firing the man podcast. If you liked this episode, head on over to, and check out our resource library for exclusive firing the man discounts on popular e commerce subscription services that is\resource. You can also find a comprehensive library of over 50 books that Ken and I have read in the last few years that have made a meaningful impact on our business, for that head on over to Lastly, check us out on social media at firing the man, and on YouTube at firing the man for exclusive content. This is David Schomer

Ken 33:15
and Ken Wilson, we’re out

David 33:32
before you go Fun fact for all you Amazon sellers out there when you start selling in international marketplaces, all of your reviews come with you. At the beginning of this year, Ken and I sat down and talked of ways that we could double our businesses in size and landed on international expansion as our number one initiative this year. We partnered up with Kevin Sanderson from maximizing e commerce and he has made the process an absolute breeze walking us step by step through the process. If you want to grow your revenue and reach new customers head on over to and connect with Kevin Sanderson today. Now, back to the show.

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