Riding the AI Wave: Jonathan Green’s Success Story

Episode 203

What do you get when you combine a best-selling author, a celebrity ghostwriter, and a high ticket affiliate marketer? An intriguing conversation with Jonathan Green, that’s what. Jonathan found himself navigating the icy waters of the job market after being fired during a blizzard and turned this devastating setback into a thriving online business. Hear his captivating story about discovering his artistic voice, stumbling into the world of writing, and transforming his penchant for words into a lucrative career.

This episode goes beyond just writing. It peels back the layers of technology evolution and resistance, with Jonathan drawing from his own experiences. From calculators to Napster, we journey through how technology has revolutionized our culture and mindset, the phases of technology adoption, and its profound effects on various industries. Get Jonathan’s unique perspective on the current state of AI, and why it’s often designed to be an unpleasant experience. Prepare to be amazed, as we unravel the dubious tactics employed by major AI companies.

But that’s not all. We also explore the often overlooked user experience aspect of AI tools, and their potential in opening doors for entrepreneurs. Discover the promise of AI image generators and the vital role played by AI chatbots in enhancing communication. Jonathan also shares his invaluable insights on the importance of good prompts and the pitfalls of using outdated ones. Learn from his experiences in using AI tools to optimize content generation, and achieving the best results. So, get ready for a thought-provoking conversation that promises to inspire and guide you on your entrepreneurial journey.

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welcome everyone to the Firing Demand podcast. On today’s episode, we have the privilege to interview Jonathan Green.

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Jonathan is the bestselling

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author of 300 plus books, A Celebrity Ghostwriter

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and a High Ticket affiliate marketer who now lives on a tropical island in the South

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Pacific.

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He has turned being fired during a blizzard into a thriving online business.

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Jonathan is an expert at using artificial intelligence tools

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to accelerate your online business.

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He is the bestselling author of Chat GPT Profits.

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He has a mailing list of over 100,000 subscribers

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and hosts a podcast with over 250 episodes.

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He has been running an online business full time since February 2010

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and is an expert in using chat. CBT mid journey

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Claude in Leonardo to grow your online business.

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He helps new entrepreneurs leverage AI to generate real revenue quickly

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instead of replacing their 9 to 5 revenue.

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He has two successful AI training programs,

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the first being a AI freedom for entrepreneurs.

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In the second

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fractional a bio for businesses.

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We’re very excited to have Jonathan

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as part of the firing of me a podcast. Welcome.

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Thank you so much for having me.

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I’m really excited to hang out with you guys.

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Absolutely. We’re looking forward to this and it could not be more relevant.

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So a lot of a lot of good stuff here. We’re looking forward to diving into

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before we get into technical. I

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as in

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relating that back to our e-commerce businesses, can you share a little bit with our listeners about your background

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and your path to becoming an author and air expert?

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Yeah, it’s always been

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kind of a roundabout path. I wish I was one of those people that could tell you I was an entrepreneur. At 15, I made first billion by 18, 10 million by 23. Like

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so many ideas have that story. I was all those people that

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was always doing agile things and didn’t realize it till later.

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so much of my journey was really trying to be artistic. So I was acting a lot in high school

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and then in college I dabbled at painting and almost my

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painter Mae instructor painting was I was like, You should think about making this your major and

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it was really awesome to hear. But at the same time, it’s like

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just experimenting with different things.

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And then I

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tried a lot of careers in my twenties as everyone does, and you’re trying to figure out what you want to do with your life. And if so much bad information, like the first thing

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you find out when you graduate from college is that they’re not actually going to help you get a job. They’re just going to take credit no matter where you land, you work at Starbucks.

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It’s our job.

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You either got,

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you know, you work

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in the garbage truck. They’re going to say they’re the ones who got you there. It doesn’t matter what you do. They just want to say what percentage of people are employed and it’s just luck.

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So that was like a really rude awakening for me because I went to the hiring office right when I was graduating.

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Hey, guys, I need to find a job. What am I going to do? And I go, Here’s a link to Monster.com.

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And I was that was the hiring website at them. I don’t even know they’re still around. But it was like, so unhelpful. And I then I said, How many of you guys

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graduated from this university? And they all had And I was like, How many guys have worked here since you graduated?

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And I was like, no,

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I’m in a room full of losers.

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So

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they didn’t want to help me. After I said that, I was like a real I really burnt out. But it’s like sometimes you just have to say what you see. And I was really shocked

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because it’s like,

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it’s like when it’s like it was where we were.

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The guy goes, I’ve been in college for eight years. It’s like you were still a freshman,

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right? Like,

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that’s you’re not a doctor. That means you haven’t really used the time well. So

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I

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struck out on my own, tried a lot of different ideas, and

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started, you know, I went through I was teaching for ten years around the world and teaching universities, and then

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I got my master’s degree and some publishing house was like, Hey, we want to publish your dissertation.

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And

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it’s probably a scam.

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I don’t know. But it’s also like,

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who’s going to buy a dissertation? I don’t know. They probably got it put in a couple of libraries, but either way it was like my first taste of that

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just was really passionate about writing as a way of expressing myself.

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I started blogging around 2007, not knowing that people could find your blog.

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I thought it was a private diary you do on your computer,

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and that’s not true because my blog became one of the most famous blogs in the world

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in the dating space, because I would just write about

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my turtle struggle to get a girlfriend.

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And that made you the number one search result in the entire world on Google for getting girlfriend for like three years.

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So every guy who typed in get a girlfriend would read all of my stories about how I couldn’t do that. And

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it

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became this really epic journey that

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a publisher

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called me. They just called called me one day and said, Listen, would you write a book for us?

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And I was like, That sounds amazing. And

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that was my first taste of making money from writing something because my blog was making no money.

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There’s this there’s a lot of misinformation that, like my blog has every blog that comes in search of it makes a bunch of money. It’s not true, especially in dating.

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And

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it was this great opportunity. I certainly got a taste and I was like, Wow, people will pay to read the stuff I’ve written. That’s amazing to me.

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And once you have that

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revelation,

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then so many things become possible.

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And then,

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you know, I thought I had my dream job, which I hated

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so much. It’s like

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once you get your wish, it’s the worst thing that can happen to you sometimes. And

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I was working at one of the top 20 universities in America, running a multimillion dollar program at 29. In charge of all these people are older than me.

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And I hated it.

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there’s a skill people get and you guys have been in corporate you may have encountered this. You definitely encountered in bureaucracy, in government, which is

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people who can really make a small task take

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months

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and really impressively slow roll. And I don’t

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have that skill. So they gave me a task like, Listen, you need to work on this for the next six months.

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And I finished in 2 hours and I

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almost started crying

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because I’m like, I don’t know how to do this. I don’t know how to

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stretch.

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I can stretch a two hour job and 8 hours. I couldn’t do that, but I don’t know how to stretch it into

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180 days. And that’s really

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what it’s all about,

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especially

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higher education is mass.

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I mean, that’s why they keep raising tuitions. There’s a huge amount of, let’s say, unethical ness going on in there.

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The quality of education is really plummeting. The quality of everything is really down and

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everything you work on, there’s so much politics

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and

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I hate it so much. So when they fired me,

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they were like, We’re destroying your life.

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And I was like, You guys just freed me because you forced me to do what I was always meant to do.

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And I’ve been given that advice. Like I one of the people I was a private tutor in London

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for a Kazakhstani billionaire. And if you become a billionaire in Kazakhstan, let’s just say you do some stuff.

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And he was like, you should switch, go to the MBA program because you’re not going to be teacher forever.

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And then his second thing was, do you want to come

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visit Kazakhstan with me to hunt wolves?

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And I said, like with a spear. He goes,

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No, you dumb American, with a snowmobile, an AK 47.

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So

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that’s when I realized, like people see the world in a different way. I like I didn’t even know that’s how you had wolves.

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I like that Doesn’t seem very fair.

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And.

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But he was right. I just didn’t listen to him.

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And he was the kind of guy that would tip you with cartons of cigarets. I was also a big part of how he did business. He just had a

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just like a bag of cigarets with them at all times.

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So

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I just didn’t listen because I always thought, no, it’s for other people, because we’re so taught

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in our culture that you can’t do it.

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You know, all the people that start cop ministry was parents started companies only people that

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can succeed or like Generation A while. No one can start a business now. And

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you hear that enough times, you just believe it. You think, I’m always meant to be an employee. I’m meant to be a cog in the machine. And you have this

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idea in your head that if you work for a large up organization,

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you’ll be protected.

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And as everyone found out over the last couple of years, it’s not true.

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Large companies all have all the time to have hire firing things. With these fired 10% of people are performance irrelevant, right?

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Large companies go out of business because the guy at the top did something naughty.

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It doesn’t matter

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how much loyalty you have for your company,

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at some point you’re going to find out for some people that retirement,

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right?

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When there’s a retirement party the next day, they never hear from their coworkers again. You find out, they’re not my friends.

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Or for some people it’s when you’re in your twenties. I’ve had so many friends who get fired on Christmas or the day their child was born

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or when they were in the hospital. And it’s

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you just realize that companies and organizations are always looking out for themselves.

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So

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you have to

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start to see the world as it is. And so much of education is like this.

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It’s like a carrot

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on a stick in front of a turtle. Right here

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you go work really hard in grammar school. The end, you go to middle school, work really hard in middle school to you get high school

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record, really hard high school.

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Then you get college work where in college you get a good degree.

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I have a really high degree.

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I have a master’s in applied linguistics with Merit, which was a woman of honors in America.

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Guess what? I never use that thing. I also never use anything from college.

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Everything. I used to run my business I learned in high school.

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So I spent

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hundreds of thousands of dollars and years of my life

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all learning stuff that’s irrelevant. Like most majors are trash. Most people who teach at universities could never survive in the real world.

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You meet all these people that are teaching. You know,

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I was working on a program

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and I maybe was like, they teach my master’s in marketing.

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what kind of marketing campaigns work? Honestly, they’ve never

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they’ve never left the university, never actually done it right. They’re just people watched

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and it’s like learning to swim from someone who read a book about swimming. If you do that, you’re going to die.

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So

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that was really my journey, starting to realize that so much

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what we’ve been taught is just a big ol lie.

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And that you’re capable of more than you realize. That’s really the core message I want to give people, and that I learned from my journey is that

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whatever you think you can do, you can probably do ten times more.

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know. That’s awesome.

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excited to have you on the show. Jonathan

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Excited to

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dive into I,

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can tell you a great storyteller.

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I think that comes from your writing and from from all of that. And so that’s really cool.

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A funny story.

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There was a guy that used to work with David and I,

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and he lived in in Pakistan, and he he

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was talking about hunting.

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I had the same image like, were you going to like Rambo style?

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Like, we’re going to get like a spear and we’re going to And he’s like,

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No, wait, with a gun.

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So here in that

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not only getting.

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Yeah, yeah, right.

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So

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pretty funny,

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so too.

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to get into I,

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I

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doing research on the show, I,

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I looked around on some of your books in some of your background and I saw a quote that I just kind of want to

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go for first and

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and have you dissect it for the audience to like,

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I think it’s very impactful.

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And and the quote is,

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within two years there will be those who have mastered trashy beauty

00;09;28;20 – 00;09;30;04
Unknown
and those who are out of work.

00;09;30;04 – 00;09;31;13
Unknown
And I think that’s a very

00;09;31;13 – 00;09;36;12
Unknown
true statement and I think it’s very impactful. So can you kind of dissect that and what what do you mean by that,

00;09;36;12 – 00;09;37;02
Unknown
that statement?

00;09;37;02 – 00;09;37;19
Unknown
So

00;09;37;19 – 00;09;38;06
Unknown
at certain

00;09;38;06 – 00;09;42;01
Unknown
points over the last 50 years, technologies have come out and people have resisted against them.

00;09;42;01 – 00;09;43;06
Unknown
In the early seventies,

00;09;43;06 – 00;09;43;18
Unknown
when

00;09;43;18 – 00;09;46;17
Unknown
calculators became affordable, teachers like kids will never learn math.

00;09;46;17 – 00;09;47;24
Unknown
we can’t imagine

00;09;47;24 – 00;09;52;26
Unknown
a schoolchild not being allowed to use a calculator now, right becomes ubiquitous after those it was graphing calculators

00;09;52;26 – 00;09;56;10
Unknown
when you have to use sign and cosine and tangent. And when I was in school you had to learn

00;09;56;10 – 00;09;58;28
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how to create and use those all the time.

00;09;58;28 – 00;09;59;11
Unknown
And of course

00;09;59;11 – 00;10;00;13
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there was someone to figure out how to

00;10;00;13 – 00;10;03;08
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design games that would go inside of those and those would go around. And

00;10;03;08 – 00;10;07;10
Unknown
had a friend who wrote an entire video game inside of a graphing calculator. It’s like amazing,

00;10;07;10 – 00;10;07;22
Unknown
you know,

00;10;07;22 – 00;10;10;09
Unknown
there’s all these things, but we say, no. And I remember like,

00;10;10;09 – 00;10;12;10
Unknown
you know, as I was in college in 1999,

00;10;12;10 – 00;10;16;24
Unknown
Napster came out, which was this music sharing platform, and everyone was like fighting against it.

00;10;16;24 – 00;10;21;05
Unknown
They sued everyone. People got sued for downloading music by record companies. Every band fought against it.

00;10;21;05 – 00;10;22;10
Unknown
there was a huge

00;10;22;10 – 00;10;23;10
Unknown
struggle all

00;10;23;10 – 00;10;27;13
Unknown
to fight against the technology. And they failed because now nobody

00;10;27;13 – 00;10;33;00
Unknown
owns music anymore, right? They’re like, No, everyone wants to own their C on their collection. I felt the same way. Now you’re just so used to

00;10;33;00 – 00;10;34;22
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renting and streaming

00;10;34;22 – 00;10;37;21
Unknown
that our mindset and the way culture has completely shifted.

00;10;37;21 – 00;10;40;06
Unknown
Once the ability to download music became their

00;10;40;06 – 00;10;43;21
Unknown
businesses that succeeded were the ones who said, okay, how can we monetize downloading music?

00;10;43;21 – 00;10;47;16
Unknown
That’s really what the future becomes. And it’s the same thing. We just saw this huge writers strike

00;10;47;16 – 00;10;48;04
Unknown
and

00;10;48;04 – 00;10;52;10
Unknown
they, you know, they got some things that said, okay, you have to you can’t use AI

00;10;52;10 – 00;10;53;21
Unknown
to write movie scripts.

00;10;53;21 – 00;10;58;06
Unknown
And if you have make a writer use A.I., you have to tell them that you’re giving them something from A.I. and it’s like,

00;10;58;06 – 00;10;59;01
Unknown
That’s not going to work.

00;10;59;01 – 00;11;01;03
Unknown
You can’t put the genie back in the bottle.

00;11;01;03 – 00;11;01;29
Unknown
Imagine,

00;11;01;29 – 00;11;07;10
Unknown
though, you meet someone, you’re trying to hire a new accountant. You guys know this, and you kind of goes, Yeah, I don’t use calculators, you know, What

00;11;07;10 – 00;11;08;12
Unknown
are you spreadsheets?

00;11;08;12 – 00;11;13;28
Unknown
would never hire that account, right? Even though 50 years ago that was all accountants, right? I know what he added. Calculators. Nobody had spreadsheets.

00;11;13;28 – 00;11;15;02
Unknown
What happens is once

00;11;15;02 – 00;11;19;21
Unknown
a technology becomes ubiquitous, it goes through several phases. First is the phase where I was afraid of it.

00;11;19;21 – 00;11;23;03
Unknown
Then there’s the phase where it’s optional, and then there’s the phase where it’s mandatory.

00;11;23;03 – 00;11;24;24
Unknown
You literally cannot

00;11;24;24 – 00;11;25;11
Unknown
be

00;11;25;11 – 00;11;27;09
Unknown
accountant who doesn’t use spreadsheets,

00;11;27;09 – 00;11;30;16
Unknown
right? You can’t be a it. I don’t use accounting software. I just do it all in a book.

00;11;30;16 – 00;11;33;05
Unknown
Unless you’re working for criminal enterprise who wants no records,

00;11;33;05 – 00;11;34;17
Unknown
that’s not going to work.

00;11;34;17 – 00;11;36;11
Unknown
get that. Just it’s a change.

00;11;36;11 – 00;11;38;09
Unknown
what’s happening now is that

00;11;38;09 – 00;11;38;25
Unknown
there’s

00;11;38;25 – 00;11;40;22
Unknown
so many people who think this is a fad.

00;11;40;22 – 00;11;45;22
Unknown
They go, this thing will go away. And there’s there’s legitimate reasons why they think that. Right? There’s a lot of

00;11;45;22 – 00;11;47;23
Unknown
bad information, fake companies and

00;11;47;23 – 00;11;50;18
Unknown
what all the companies have kind of gotten together and they had a meeting

00;11;50;18 – 00;11;51;26
Unknown
and they said, what if we just

00;11;51;26 – 00;11;54;01
Unknown
create an amazing tool with no onboarding?

00;11;54;01 – 00;11;56;14
Unknown
You log into charging ready and it’s a blank page.

00;11;56;14 – 00;12;03;09
Unknown
It’s literally the worst thing you can find as a writer. That’s my nightmare. You walk me through with a blank piece of paper at a typewriter as you write a book

00;12;03;09 – 00;12;04;01
Unknown
about what

00;12;04;01 – 00;12;06;27
Unknown
I’m not going to tell you, but you better write the right book. That’s what it feels like.

00;12;06;27 – 00;12;12;04
Unknown
There’s no welcome video, there’s no onboarding video, there’s no email sequence to tell you different things to activity you can do.

00;12;12;04 – 00;12;15;29
Unknown
If you want to know what chatbots you can do. Open Day. I will not tell you

00;12;15;29 – 00;12;20;23
Unknown
which is such a crazy business model. It’s why everyone uses a tool once gets in simulated and leaves,

00;12;20;23 – 00;12;27;21
Unknown
they forced a necessary market, which is the training market, because they refuse to teach you what their tool could do. They used to tell you it’s limitations.

00;12;27;21 – 00;12;30;15
Unknown
They won’t even tell you how many words you can put into a question.

00;12;30;15 – 00;12;33;29
Unknown
They came up with this idea, which is like, we don’t use words, we use tokens.

00;12;33;29 – 00;12;40;07
Unknown
Am I friends of tokens? Is every time you go to the arcade, they tell you it’s tokens. You don’t realize you’re paying $0.27 a game instead of 25, right?

00;12;40;07 – 00;12;41;05
Unknown
They’re just messing with you.

00;12;41;05 – 00;12;45;28
Unknown
So they’ve grade this entire system, which is so unpleasant and such an unpleasant experience.

00;12;45;28 – 00;12;48;12
Unknown
And then the other companies saw this and go,

00;12;48;12 – 00;12;54;12
Unknown
We’re going to do the same thing. They didn’t go, Let’s make an amazing onboarding process and steal their passwords. They said, No, let’s do price fixing. Let’s all

00;12;54;12 – 00;12;57;05
Unknown
give everyone a really bad customer experience.

00;12;57;05 – 00;12;57;17
Unknown
And

00;12;57;17 – 00;13;00;20
Unknown
imagine this meeting with the CEO of Open, I was like, All right,

00;13;00;20 – 00;13;07;22
Unknown
number one, this is going to be what people see, just a blank page and someone’s like, What are we? Tell them, what should we be do? And he goes, You’re fired. And then the guy goes, What about it? Welcome video. He’s you’re

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From Passive To Passionate: How To Quit Your Job - Grow Your Wealth & Turn Your Passions Into Profits
  • Luebben, Brian (Author)
  • English (Publication Language)
  • 346 Pages - 10/13/2023 (Publication Date) - Self Publishing (Publisher)

00;13;07;22 – 00;13;08;03
Unknown
fired.

00;13;08;03 – 00;13;08;23
Unknown
what about

00;13;08;23 – 00;13;09;23
Unknown
just an email

00;13;09;23 – 00;13;10;25
Unknown
that lets them know

00;13;10;25 – 00;13;13;00
Unknown
their language use like what a prompt is, what pre prompting?

00;13;13;00 – 00;13;14;13
Unknown
And he goes, Listen, you’re all fired.

00;13;14;13 – 00;13;16;05
Unknown
There will be no onboarding

00;13;16;05 – 00;13;20;10
Unknown
and the bye. And that’s what they’ve done. They’re literally the worst onboarding product

00;13;20;10 – 00;13;21;29
Unknown
in the entire world and then

00;13;21;29 – 00;13;27;12
Unknown
reflects the way I was testing them the other day. I was like, my gosh, these guys thought that was a cool idea. They go, We’re also not doing onboarding.

00;13;27;12 – 00;13;27;28
Unknown
In fact,

00;13;27;28 – 00;13;30;15
Unknown
when you join, we won’t even said You’re welcome email

00;13;30;15 – 00;13;32;09
Unknown
because that might accidentally

00;13;32;09 – 00;13;36;21
Unknown
educate you. So they’ve all done this. All four of the big guys are playing this game

00;13;36;21 – 00;13;38;18
Unknown
and it’s so weird and it’s the reason

00;13;38;18 – 00;13;41;14
Unknown
would be like I’m intimidated by A.I.. You should be.

00;13;41;14 – 00;13;44;01
Unknown
It’s designed that way. It’s designed to be an unpleasant experience.

00;13;44;01 – 00;13;49;01
Unknown
Now, A.I., once you get in there, it’s an amazing tool, but for some reason they’ve made the learning curve so steep.

00;13;49;01 – 00;13;50;12
Unknown
So when I say that

00;13;50;12 – 00;13;53;15
Unknown
it’s not optional, it’s that despite all of that stuff,

00;13;53;15 – 00;13;56;06
Unknown
it’s so powerful and you can do so many things.

00;13;56;06 – 00;13;59;16
Unknown
They did. A study came out today that said people use are 40% faster.

00;13;59;16 – 00;14;02;04
Unknown
I’ve always I was 20% and I go I got to get faster.

00;14;02;04 – 00;14;09;01
Unknown
They’re copying to they’re learning things. They’re be able to get to their work. It’s not a replacement for people, but it’s an accelerant. It’s like putting on the Iron Man suit. So

00;14;09;01 – 00;14;10;13
Unknown
right now we’re in the phase where it’s

00;14;10;13 – 00;14;12;01
Unknown
optional and there’s still some people like

00;14;12;01 – 00;14;14;05
Unknown
going on strike saying, Don’t make me use AI.

00;14;14;05 – 00;14;18;21
Unknown
All that’s going to happen as a bunch of nonunion writers are going to steal their jobs and then the union won’t matter,

00;14;18;21 – 00;14;19;13
Unknown
right? Like,

00;14;19;13 – 00;14;22;02
Unknown
this guy’s not anti-union. But you’re right, 50 movies a week.

00;14;22;02 – 00;14;26;20
Unknown
Of course, that’s what they’re going to do, because business is business. Business will always follow profitability, just like

00;14;26;20 – 00;14;30;04
Unknown
a river follows wherever. The easiest way for the water to get to the ocean is So

00;14;30;04 – 00;14;33;10
Unknown
you can resist against it and you can rage against and you can say, I’m too old.

00;14;33;10 – 00;14;34;07
Unknown
I’m not going to learn this.

00;14;34;07 – 00;14;42;04
Unknown
But here’s the problem. Let’s say in three years you guys are thinking about hiring someone to edit this podcast. You have two choices. Well, a guy goes, Hey, I could edit ten episodes a day. The guy goes, That was an

00;14;42;04 – 00;14;43;21
Unknown
edit, ten episodes. We got to use A.I..

00;14;43;21 – 00;14;46;14
Unknown
There’s no way for you to have this conversation go.

00;14;46;14 – 00;14;48;20
Unknown
Let’s hire the guy who doesn’t use AI

00;14;48;20 – 00;14;52;05
Unknown
because we’re going to pay ten times as much money. But he seems like a nice guy.

00;14;52;05 – 00;14;54;19
Unknown
That’s the problem, is that you can’t compete

00;14;54;19 – 00;14;55;22
Unknown
because it’s just someone who

00;14;55;22 – 00;14;57;06
Unknown
does the same job faster.

00;14;57;06 – 00;15;01;23
Unknown
It’s not as though there’s a drop in quality. It’s the opposite. The quality maintains because there’s a consensus.

00;15;01;23 – 00;15;04;13
Unknown
To elevate A.I. is consistent whatever level to operate.

00;15;04;13 – 00;15;04;28
Unknown
So you

00;15;04;28 – 00;15;07;19
Unknown
have this really strange situation where people

00;15;07;19 – 00;15;11;02
Unknown
because there’s no onboarding, because there’s a welcome interest, because there’s no training,

00;15;11;02 – 00;15;14;08
Unknown
don’t know what to do with an AI. And so they think, it doesn’t work.

00;15;14;08 – 00;15;20;13
Unknown
reason I wrote my book, I read a couple of books that were selling really well about A.I., and I read and I go, these books are full of lies.

00;15;20;13 – 00;15;22;05
Unknown
There’s a huge amount of

00;15;22;05 – 00;15;27;24
Unknown
problems in both these books. Probably 80% of them don’t work. They’re from two generations ago, and they didn’t even work then. I can tell

00;15;27;24 – 00;15;31;03
Unknown
they had Jackie Beatty write the book. So there’s a huge quality issue and they

00;15;31;03 – 00;15;37;10
Unknown
provide a bad impression. It really frustrated me. That’s why I wrote my book, not because there needs to be another tragedy book, but I was like so mad

00;15;37;10 – 00;15;43;18
Unknown
that the number of people whose lives will be destroyed because they’ll read this book, try to get a bad response, go, I guess A.I. doesn’t work

00;15;43;18 – 00;15;45;03
Unknown
the terrorists are now they’re fired.

00;15;45;03 – 00;15;46;06
Unknown
They go, No, I tried.

00;15;46;06 – 00;15;47;16
Unknown
And because some guy

00;15;47;16 – 00;15;50;13
Unknown
who has a lot of fake reviews on his book on Amazon also

00;15;50;13 – 00;15;51;28
Unknown
gave me this bad information.

00;15;51;28 – 00;15;57;12
Unknown
I was tricked. And that kind of drives me crazy. It’s like there’s a lot of companies that just add A.I. to the title. Now,

00;15;57;12 – 00;16;00;24
Unknown
they’re not A.I. companies, though There’s a lot of distractions is totally legitimate

00;16;00;24 – 00;16;01;11
Unknown
for people to go.

00;16;01;11 – 00;16;05;11
Unknown
A.I. Does it work? Are these tools are really A.I. or My experience was bad and they kind of reject it.

00;16;05;11 – 00;16;06;11
Unknown
The problem is that

00;16;06;11 – 00;16;11;18
Unknown
doesn’t matter because the market is going through a major shift right now and the shift is going to happen. Whether you like it or not.

00;16;11;18 – 00;16;12;01
Unknown
can

00;16;12;01 – 00;16;14;29
Unknown
go on strike and resisted and say it’s not going to happen.

00;16;14;29 – 00;16;17;24
Unknown
But doesn’t every McDonald’s in the world have one of those TV menus now

00;16;17;24 – 00;16;19;29
Unknown
that people were afraid was going to replace workers like

00;16;19;29 – 00;16;21;12
Unknown
they’ve already started doing this stuff?

00;16;21;12 – 00;16;22;15
Unknown
Why do you think there’s no

00;16;22;15 – 00;16;23;09
Unknown
I agree with you

00;16;23;09 – 00;16;25;02
Unknown
you go to open air Are

00;16;25;02 – 00;16;28;15
Unknown
there’s very little training on boarding. So why do you think that’s

00;16;28;15 – 00;16;29;14
Unknown
is that by design.

00;16;29;14 – 00;16;32;18
Unknown
Is that something they skipped. What do you think that’s why do you think it’s like that?

00;16;32;18 – 00;16;35;24
Unknown
I think everyone who works there is good at one thing and not good at anything else.

00;16;35;24 – 00;16;39;11
Unknown
Like most people who work at air companies, you wouldn’t want to be friends with like

00;16;39;11 – 00;16;41;07
Unknown
they’re great at programing great or anything else.

00;16;41;07 – 00;16;41;26
Unknown
Like, so

00;16;41;26 – 00;16;43;17
Unknown
I think it’s that I think literally

00;16;43;17 – 00;16;44;18
Unknown
here’s another example.

00;16;44;18 – 00;16;45;06
Unknown
If you

00;16;45;06 – 00;16;49;17
Unknown
register a business, right, you have to register your local business on Google businesses to appear on the map.

00;16;49;17 – 00;16;50;25
Unknown
There’s no option for AI.

00;16;50;25 – 00;16;58;16
Unknown
Google has a huge A.I. division. They have air software. You could be someone who works at Google in the air department and you can’t list your business because it’s not a category they have.

00;16;58;16 – 00;17;02;03
Unknown
There’s air website builders. None of them have the category of their

00;17;02;03 – 00;17;03;04
Unknown
own company.

00;17;03;04 – 00;17;03;15
Unknown
So

00;17;03;15 – 00;17;04;22
Unknown
it’s not that

00;17;04;22 – 00;17;06;06
Unknown
it’s intentional, it’s that

00;17;06;06 – 00;17;08;04
Unknown
every one of these companies has,

00;17;08;04 – 00;17;12;06
Unknown
I guess I mean, I don’t know, Red River, but idiots are dummies. Like they don’t even consider,

00;17;12;06 – 00;17;16;08
Unknown
what can we do? We have the category of our own business available for our website builder.

00;17;16;08 – 00;17;17;00
Unknown
Do we have our own

00;17;17;00 – 00;17;19;11
Unknown
Can Google list their own business using their own

00;17;19;11 – 00;17;23;25
Unknown
like location tool? No. So they aren’t even adding in these categories and it’s not crossing their minds.

00;17;23;25 – 00;17;25;13
Unknown
I think it’s really that they go this.

00;17;25;13 – 00;17;27;28
Unknown
It’s one of the things, right? The tool is so powerful, it speaks for itself.

00;17;27;28 – 00;17;28;13
Unknown
And

00;17;28;13 – 00;17;30;11
Unknown
most people it’s like getting in a plane

00;17;30;11 – 00;17;32;07
Unknown
and all the switches are white.

00;17;32;07 – 00;17;35;22
Unknown
So it’s even worse, right? All the switches are blank. You know, their switches are. But you have to find them

00;17;35;22 – 00;17;38;02
Unknown
and then you have to guess what each one does. And then, like, I

00;17;38;02 – 00;17;40;09
Unknown
fly the plane. Yeah, I know the plane is powerful, but

00;17;40;09 – 00;17;42;04
Unknown
I’m going to figure out by guesswork. And so

00;17;42;04 – 00;17;44;16
Unknown
it’s not intentional. It’s the exact opposite.

00;17;44;16 – 00;17;45;10
Unknown
It’s what you get

00;17;45;10 – 00;17;48;18
Unknown
with groupthink, right? You get a bunch of nerds that are all really good at it.

00;17;48;18 – 00;17;52;15
Unknown
I’m in that category, so I’m including myself where it’s like sometimes we forget it.

00;17;52;15 – 00;17;57;27
Unknown
And this is very common for me that all explaining something and it’s so advanced. Everyone, the room is like, you lost us like

00;17;57;27 – 00;17;58;27
Unknown
15 minutes ago.

00;17;58;27 – 00;17;59;11
Unknown
That’s

00;17;59;11 – 00;18;03;06
Unknown
the problem. And it’s not just that you go to. I image generators like

00;18;03;06 – 00;18;04;18
Unknown
especially in art. I was guilty of this.

00;18;04;18 – 00;18;07;19
Unknown
Leonardo has a default. It doesn’t. It never makes a woman

00;18;07;19 – 00;18;11;09
Unknown
that you can use for a business picture, but that way for some. And you go,

00;18;11;09 – 00;18;13;19
Unknown
Why does every woman look like an anime woman

00;18;13;19 – 00;18;14;13
Unknown
who works there

00;18;14;13 – 00;18;15;09
Unknown
like you’re equipped?

00;18;15;09 – 00;18;16;12
Unknown
That tells you a lot about

00;18;16;12 – 00;18;17;13
Unknown
people who work there because

00;18;17;13 – 00;18;19;27
Unknown
my assistant was making images and I was like, What are you?

00;18;19;27 – 00;18;20;25
Unknown
was like, Would you stop

00;18;20;25 – 00;18;22;16
Unknown
prompting? What are whatever you’re writing?

00;18;22;16 – 00;18;27;10
Unknown
I need a picture of a woman at work. Why she’s so unbuttoned. He’s like, He was he was like, It’s not me. Look at the problem.

00;18;27;10 – 00;18;28;17
Unknown
Because I thought he was doing it

00;18;28;17 – 00;18;29;12
Unknown
because we’re putting in

00;18;29;12 – 00;18;31;23
Unknown
Pinterest, which is mostly women platform. And I was like, We don’t

00;18;31;23 – 00;18;32;20
Unknown
use that kind of content.

00;18;32;20 – 00;18;34;14
Unknown
then I look at the feed, I go,

00;18;34;14 – 00;18;34;22
Unknown
they

00;18;34;22 – 00;18;39;06
Unknown
programed it that way. And I was like, Is this only is this software only for 14 year old boys? So the

00;18;39;06 – 00;18;43;09
Unknown
tools tell you it doesn’t tell you what the user tells about the people that work there,

00;18;43;09 – 00;18;46;14
Unknown
that they only fed the model certain types of images or they only

00;18;46;14 – 00;18;47;13
Unknown
is outside of the data.

00;18;47;13 – 00;18;50;10
Unknown
So you always have to remember that their thumb is on the scale

00;18;50;10 – 00;18;50;24
Unknown
and

00;18;50;24 – 00;18;51;15
Unknown
they

00;18;51;15 – 00;18;58;11
Unknown
create things that match the way they see the world. And so they’re like, I know how to program. And when you’re programing, you start with like a blank page. You start writing code.

00;18;58;11 – 00;18;58;22
Unknown
So

00;18;58;22 – 00;18;59;14
Unknown
they all do it

00;18;59;14 – 00;19;01;11
Unknown
none of them have thought of it in six months.

00;19;01;11 – 00;19;06;10
Unknown
And it’s kind of crazy, but I don’t think it’s intentional. I’m not going to match like it’s like Occam’s Razor. It’s either they’re

00;19;06;10 – 00;19;09;12
Unknown
bunch of idiots who are really good at programing and didn’t think about the user experience

00;19;09;12 – 00;19;14;24
Unknown
or they’re bunch of geniuses who are playing five D chess and thought, Hey, what if 86% of people never use our tool

00;19;14;24 – 00;19;15;02
Unknown
and

00;19;15;02 – 00;19;17;07
Unknown
another 10% use our to a once and disappear?

00;19;17;07 – 00;19;19;21
Unknown
That’s the perfect business model. I can’t imagine

00;19;19;21 – 00;19;20;21
Unknown
that’s intentional.

00;19;20;21 – 00;19;22;02
Unknown
to me that spells opportunity.

00;19;22;02 – 00;19;24;26
Unknown
Absolutely. Now, Jonathan, I want to address the learning

00;19;24;26 – 00;19;25;08
Unknown
curve

00;19;25;08 – 00;19;25;29
Unknown
piece of this.

00;19;25;29 – 00;19;29;16
Unknown
What are some recommendations that you have on how entrepreneurs

00;19;29;16 – 00;19;32;06
Unknown
can learn and use A.I. tools?

00;19;32;06 – 00;19;33;28
Unknown
So the first thing is that

00;19;33;28 – 00;19;38;10
Unknown
90% of A.I. tools are using the chat CBT API, and the other

00;19;38;10 – 00;19;40;19
Unknown
10% are using the Cloud API,

00;19;40;19 – 00;19;43;18
Unknown
and then all the other ones are doing art or video generation are using

00;19;43;18 – 00;19;44;29
Unknown
one of the two image generators.

00;19;44;29 – 00;19;45;11
Unknown
So

00;19;45;11 – 00;19;48;23
Unknown
there’s not really a bunch of different A.I. tools. There’s about six.

00;19;48;23 – 00;19;52;18
Unknown
There’s one from Facebook, one from Google, one from Microsoft who owns open AI,

00;19;52;18 – 00;19;53;19
Unknown
protects generation.

00;19;53;19 – 00;19;59;28
Unknown
And then for image generation, there’s two. There’s Dolly, which is owned by Open A.I. again, Microsoft. And then there’s Stable The Future, which is open source.

00;19;59;28 – 00;20;06;04
Unknown
Every single image generator out there, all these different companies, they’re stable diffusion, they’re using a free tool and they’re adding something pay on top of it.

00;20;06;04 – 00;20;09;11
Unknown
So it’s easy to get distracted and go, I need 50 tools. I need 30 tools. You don’t.

00;20;09;11 – 00;20;11;27
Unknown
You need two. You need one text one which can either be

00;20;11;27 – 00;20;13;11
Unknown
or plexi. I Claude

00;20;13;11 – 00;20;18;22
Unknown
Lama, which is the Facebook one or Chad Smitty, you just pick one and they need one image generator. With those two things,

00;20;18;22 – 00;20;20;06
Unknown
you can do just about everything.

00;20;20;06 – 00;20;21;14
Unknown
So you don’t need to spend a lot of money.

00;20;21;14 – 00;20;27;26
Unknown
What’s really been interesting to see, one of the things I like is that a lot of software that was really expensive a year ago has really the price has gone down because of it,

00;20;27;26 – 00;20;29;28
Unknown
because charging is 20 bucks a month for the pro version.

00;20;29;28 – 00;20;32;05
Unknown
All these other softwares that were charge like $100 but

00;20;32;05 – 00;20;35;24
Unknown
$200, about four larger accounts charging you for the number of words they generate by

00;20;35;24 – 00;20;35;29
Unknown
now.

00;20;35;29 – 00;20;38;26
Unknown
They can’t do that anymore. So it’s done a really good thing to the market, which is

00;20;38;26 – 00;20;41;22
Unknown
forced, overpriced products to become affordable for normal people.

00;20;41;22 – 00;20;42;16
Unknown
Very, very cool.

00;20;42;16 – 00;20;43;19
Unknown
The second thing is that

00;20;43;19 – 00;20;44;12
Unknown
when you’re

00;20;44;12 – 00;20;45;09
Unknown
interacting

00;20;45;09 – 00;20;46;15
Unknown
with Chad CBT,

00;20;46;15 – 00;20;50;09
Unknown
here’s this will change the game for you. This you become a top 1% user in less than 5 minutes,

00;20;50;09 – 00;20;51;16
Unknown
whatever you want,

00;20;51;16 – 00;20;53;00
Unknown
you tell Chad CBT

00;20;53;00 – 00;20;54;18
Unknown
and then you tell it to ask you questions.

00;20;54;18 – 00;20;55;27
Unknown
So instead of saying

00;20;55;27 – 00;20;57;19
Unknown
that, to try to give it information and say,

00;20;57;19 – 00;21;00;21
Unknown
Tell me my ideal customer or create my customer avatar, here’s my info. Instead, I say,

00;21;00;21 – 00;21;02;27
Unknown
Chad, Djibouti. I want to create my customer avatar.

00;21;02;27 – 00;21;04;26
Unknown
Please ask me questions one at a time

00;21;04;26 – 00;21;08;15
Unknown
until you have enough information to give it to me. And when you ask it in that structure,

00;21;08;15 – 00;21;10;04
Unknown
you remove garbage in, garbage out.

00;21;10;04 – 00;21;13;15
Unknown
The first thing I learned as a kid was that when you write a bad question, you get a bad answer.

00;21;13;15 – 00;21;17;25
Unknown
if you switch it to conversational, it removes the risk of a mistake. So you can say,

00;21;17;25 – 00;21;19;08
Unknown
I’m working on a new ecommerce

00;21;19;08 – 00;21;19;28
Unknown
store

00;21;19;28 – 00;21;25;20
Unknown
and I want to write really good product descriptions. Please ask me questions so I can develop a product description template that matches my industry.

00;21;25;20 – 00;21;27;19
Unknown
sounds like kind of crazy at first,

00;21;27;19 – 00;21;29;26
Unknown
but you’re just selling it. What the what you’re trying to get to.

00;21;29;26 – 00;21;32;19
Unknown
It’s almost like suddenly it’s jeopardy, right? You always start in the form of a question.

00;21;32;19 – 00;21;36;16
Unknown
I always tell it one at a time, because you asked me ten questions at once and they’re always overwhelming.

00;21;36;16 – 00;21;42;16
Unknown
But if you get one at a time, if you can handle and usually doesn’t, you get through all ten, it shall be ten questions and buy one at a time.

00;21;42;16 – 00;21;44;01
Unknown
Usually that question seven or eight,

00;21;44;01 – 00;21;45;13
Unknown
it gives me a really good answer.

00;21;45;13 – 00;21;46;23
Unknown
So that process

00;21;46;23 – 00;21;49;17
Unknown
is really the process of mastering prompting

00;21;49;17 – 00;21;50;08
Unknown
is to just

00;21;50;08 – 00;21;51;05
Unknown
start with the question,

00;21;51;05 – 00;21;55;27
Unknown
because when you start with a command, you really limit it to doing one thing. And if you’ve made a mistake in your command,

00;21;55;27 – 00;21;58;02
Unknown
it’s not allowed to tell you that it’s allowed to go dumb.

00;21;58;02 – 00;21;58;16
Unknown
Prompt

00;21;58;16 – 00;21;59;18
Unknown
dialog to hurt your feelings.

00;21;59;18 – 00;22;04;13
Unknown
So it can’t tell you that you’ve made a mistakes. You have to start with the question. The start of the question will eliminate

00;22;04;13 – 00;22;07;13
Unknown
99% errors and will put you in the top 1% of users.

00;22;07;13 – 00;22;08;10
Unknown
This one change.

00;22;08;10 – 00;22;10;08
Unknown
Yeah, that’s high level. I’ve not heard that.

00;22;10;08 – 00;22;13;18
Unknown
in our company we use a tool called A.I. PRM,

00;22;13;18 – 00;22;14;02
Unknown
which

00;22;14;02 – 00;22;14;27
Unknown
I really like,

00;22;14;27 – 00;22;17;03
Unknown
but what you just said kind of negates.

00;22;17;03 – 00;22;19;22
Unknown
So AIB, our M for the listeners is it’s basically a

00;22;19;22 – 00;22;21;23
Unknown
prompting generator tool that has like

00;22;21;23 – 00;22;23;10
Unknown
hundreds or thousands of prompt

00;22;23;10 – 00;22;23;27
Unknown
pre

00;22;23;27 – 00;22;24;10
Unknown
programed

00;22;24;10 – 00;22;25;10
Unknown
prompts that people

00;22;25;10 – 00;22;28;25
Unknown
use and then bubble up and then they select them. And so you’re saying

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Think Again: The Power of Knowing What You Don't Know
  • Audible Audiobook
  • Adam Grant (Author) - Adam Grant (Narrator)
  • English (Publication Language)

00;22;28;25 – 00;22;32;01
Unknown
is that tool okay to use or do you prefer to use the

00;22;32;01 – 00;22;33;02
Unknown
you go with the question

00;22;33;02 – 00;22;33;15
Unknown
first.

00;22;33;15 – 00;22;35;08
Unknown
So when I craft a prompt

00;22;35;08 – 00;22;44;03
Unknown
that I give to my customers to give to someone in one of my books, it starts off as a question and then eventually you can make it into a really good prompt. But it takes a huge amount of research, a lot of testing

00;22;44;03 – 00;22;46;02
Unknown
that what you get is a consistent result.

00;22;46;02 – 00;22;46;18
Unknown
And

00;22;46;18 – 00;22;51;15
Unknown
the cool thing about the question format is that eliminates the possibility of there being an error in a prompt.

00;22;51;15 – 00;22;52;22
Unknown
One of the things that can happen is

00;22;52;22 – 00;23;02;08
Unknown
someone writes a great problem for chat. CBT four, then they release version 4.5 or the response is modified and that the problem doesn’t get updated. You might not notice, but as like 3% off or 10% off.

00;23;02;08 – 00;23;03;08
Unknown
I’m not against

00;23;03;08 – 00;23;05;18
Unknown
using pre-written prompts. I do it all the time.

00;23;05;18 – 00;23;06;02
Unknown
But

00;23;06;02 – 00;23;08;25
Unknown
it’s hard for someone who’s a novice user to detect

00;23;08;25 – 00;23;12;09
Unknown
drift, which is where Chatty Buddy starts to slide off track, but it only drifts

00;23;12;09 – 00;23;13;06
Unknown
five or 10%.

00;23;13;06 – 00;23;14;08
Unknown
might not notice.

00;23;14;08 – 00;23;15;26
Unknown
That’s the danger. However,

00;23;15;26 – 00;23;17;22
Unknown
having proven problems and having a helpful is

00;23;17;22 – 00;23;21;14
Unknown
good. There’s a problem in the market which is prompt collections. I saw

00;23;21;14 – 00;23;25;22
Unknown
there’s an arms race for prompt collections. I saw one that now comes with a million problems

00;23;25;22 – 00;23;31;27
Unknown
which mathematically you can’t test them all in your lifetime. So you have as a collection of prompts that you’ll never used, but just they’re just in case

00;23;31;27 – 00;23;33;14
Unknown
and it’s like, I have a parachute.

00;23;33;14 – 00;23;36;04
Unknown
What’s inside the backpack? I don’t know. I hope it’s a parachute. And then, of

00;23;36;04 – 00;23;38;04
Unknown
course, there’s a good chance you find out it’s an anvil

00;23;38;04 – 00;23;38;20
Unknown
too late.

00;23;38;20 – 00;23;39;11
Unknown
So I really

00;23;39;11 – 00;23;41;04
Unknown
believe most people

00;23;41;04 – 00;23;45;15
Unknown
probably need 20 to 30 prompts in their collection that are just they use every single day

00;23;45;15 – 00;23;47;25
Unknown
that are very efficient for them like you guys might have.

00;23;47;25 – 00;23;53;16
Unknown
We do show you do show notes for every episode. You just have an air. You have one prop for that, right? So you can use it all the time. It makes sense for a podcast,

00;23;53;16 – 00;23;54;29
Unknown
but it doesn’t mean you also need

00;23;54;29 – 00;23;56;17
Unknown
58 problems about SEO

00;23;56;17 – 00;23;57;05
Unknown
because

00;23;57;05 – 00;24;01;12
Unknown
SEO changes every three months. So any problem from three months ago is going to be out of date very quickly anyway.

00;24;01;12 – 00;24;01;21
Unknown
So

00;24;01;21 – 00;24;02;00
Unknown
there’s

00;24;02;00 – 00;24;02;16
Unknown
much,

00;24;02;16 – 00;24;08;12
Unknown
much better to get a smaller collection of really useful props, use all the time and know they work and start to get a master them. And

00;24;08;12 – 00;24;10;02
Unknown
I always tweak

00;24;10;02 – 00;24;12;00
Unknown
prompts. My challenge

00;24;12;00 – 00;24;16;17
Unknown
is that and this is how I got really into charge because every time so I would see. So I was robbed. I could fix that.

00;24;16;17 – 00;24;20;26
Unknown
I can make that better. I can take they do it in three problems. I bet I can do it in one. I’m always chasing

00;24;20;26 – 00;24;25;12
Unknown
the one prompt solution, like can I give someone a single prompt that does everything they want

00;24;25;12 – 00;24;28;25
Unknown
so that they don’t have to do any thinking that removes that part. But

00;24;28;25 – 00;24;33;10
Unknown
the question is the best format because it just eliminates the possibility of mistakes.

00;24;33;10 – 00;24;34;02
Unknown
You can still

00;24;34;02 – 00;24;37;05
Unknown
start from those problems because he kind of helps to craft what you want.

00;24;37;05 – 00;24;43;21
Unknown
so you’re just really saying, this is what I want, What information do you need to get there so we can get a really good result? So you’re just kind of making it cooperative.

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Leaders Eat Last: Why Some Teams Pull Together and Others Don't
  • Audible Audiobook
  • Simon Sinek (Author) - Simon Sinek (Narrator)
  • English (Publication Language)

00;24;43;21 – 00;24;44;22
Unknown
Most people,

00;24;44;22 – 00;24;46;16
Unknown
you talk to guys like they do on Star Trek, right?

00;24;46;16 – 00;24;49;00
Unknown
You did a do I do this? Did I do that?

00;24;49;00 – 00;24;49;29
Unknown
But if you

00;24;49;29 – 00;24;53;18
Unknown
use what it says in the name, like the chat is in the name, but we all ignore that, right?

00;24;53;18 – 00;24;53;28
Unknown
still

00;24;53;28 – 00;24;55;15
Unknown
shout at the air. You kind of

00;24;55;15 – 00;24;57;15
Unknown
berate the air in order to do things.

00;24;57;15 – 00;24;58;15
Unknown
there’s just this

00;24;58;15 – 00;25;02;07
Unknown
challenge in communicating with it in a more casual way

00;25;02;07 – 00;25;05;10
Unknown
and the more friendly you are and the more casual you are, the better the results you get.

00;25;05;10 – 00;25;06;19
Unknown
to follow on questions.

00;25;06;19 – 00;25;07;14
Unknown
First one is

00;25;07;14 – 00;25;08;24
Unknown
I think this will be a quick one.

00;25;08;24 – 00;25;10;15
Unknown
What is the difference between

00;25;10;15 – 00;25;15;12
Unknown
say, chat GPT three chat typically 3.5 chat should be 4.0.

00;25;15;12 – 00;25;15;29
Unknown
Are they

00;25;15;29 – 00;25;16;15
Unknown
adding

00;25;16;15 – 00;25;17;16
Unknown
a larger

00;25;17;16 – 00;25;18;07
Unknown
database

00;25;18;07 – 00;25;20;24
Unknown
or are they improving response times?

00;25;20;24 – 00;25;22;08
Unknown
What do you know the

00;25;22;17 – 00;25;23;09
Unknown
updates for those?

00;25;23;09 – 00;25;24;18
Unknown
there’s a lot of secrets.

00;25;24;18 – 00;25;27;29
Unknown
You know, they consider them to be that they’re precise. They don’t, you know the recipe.

00;25;27;29 – 00;25;32;26
Unknown
I can tell you is that the language model that the number of data it’s trained on is larger

00;25;32;26 – 00;25;35;23
Unknown
each time they release a new model. So to

00;25;35;23 – 00;25;37;21
Unknown
train chat to be for I think it took like

00;25;37;21 – 00;25;40;07
Unknown
44 days. So the AIS just reading data

00;25;40;07 – 00;25;41;05
Unknown
for a huge amount of time.

00;25;41;05 – 00;25;42;27
Unknown
Obviously that’s just a and you know

00;25;42;27 – 00;25;47;26
Unknown
you don’t want that. It’s like when you’re uploading a video you’ll want it on day 43 for it to glitch out like that’s the nightmare.

00;25;47;26 – 00;25;49;06
Unknown
You have to start over again. So

00;25;49;06 – 00;25;53;10
Unknown
that’s how it works. So in our models being trained, it’s trained in a single session.

00;25;53;10 – 00;25;53;27
Unknown
So

00;25;53;27 – 00;25;55;15
Unknown
HGV 3.5 is

00;25;55;15 – 00;25;57;25
Unknown
faster because it’s using a smaller data set.

00;25;57;25 – 00;25;59;01
Unknown
So when you use for it,

00;25;59;01 – 00;26;03;18
Unknown
you know it’s a little bit slower. It’s a slower answer because it’s more methodical, is applying for more data.

00;26;03;18 – 00;26;08;08
Unknown
So there’s a lot of open source eyes and all of those are always named

00;26;08;08 – 00;26;08;23
Unknown
with

00;26;08;23 – 00;26;12;00
Unknown
a number at the end, like seven B 170 B,

00;26;12;00 – 00;26;12;24
Unknown
and that stands for

00;26;12;24 – 00;26;13;27
Unknown
many pieces of data.

00;26;13;27 – 00;26;16;01
Unknown
So it’s 170 billion, 100

00;26;16;01 – 00;26;20;21
Unknown
or 80 billion. It’s in those range between 7 billion, 180 billion, kind of what people do with open source eyes

00;26;20;21 – 00;26;21;03
Unknown
and

00;26;21;03 – 00;26;24;19
Unknown
basically one each billion is about a terabyte of data. So

00;26;24;19 – 00;26;26;00
Unknown
it tells you how much

00;26;26;00 – 00;26;31;15
Unknown
are a gigabytes of data, I mean, not terabytes. So it tells you how much data you need on your hard drive, be able to run the AI.

00;26;31;15 – 00;26;33;05
Unknown
But as you have a larger dataset,

00;26;33;05 – 00;26;35;26
Unknown
it takes it longer to scan everything in, pull through. So

00;26;35;26 – 00;26;42;23
Unknown
the challenge with the larger datasets is that of course you need either a faster computer, which is always hard, right? The race between data and computer speed,

00;26;42;23 – 00;26;43;08
Unknown
or

00;26;43;08 – 00;26;48;27
Unknown
you have to find some way to create efficiency. So a lot of what secondary tools and a lot of what they’re chasing now

00;26;48;27 – 00;26;49;19
Unknown
is not

00;26;49;19 – 00;26;51;18
Unknown
a smarter A.I., but a faster A.I..

00;26;51;18 – 00;26;55;11
Unknown
So I think that’s what they’re trying to do. They’re dabbling, you know, they replace they’ve released

00;26;55;11 – 00;26;59;21
Unknown
some things that I think are version 4.5 where they’re testing some ideas

00;26;59;21 – 00;27;06;15
Unknown
with, let’s add some efficiency models. And those are a lot of people are creating those in the open source world. So there’s some interesting things happening there.

00;27;06;15 – 00;27;07;22
Unknown
But I believe that

00;27;07;22 – 00;27;09;15
Unknown
the most important thing is

00;27;09;15 – 00;27;10;25
Unknown
creativity for now

00;27;10;25 – 00;27;11;20
Unknown
is better,

00;27;11;20 – 00;27;14;21
Unknown
is more accurate, it does better coding, it has a higher

00;27;14;21 – 00;27;15;13
Unknown
success rate.

00;27;15;13 – 00;27;23;22
Unknown
But since they launched it, the quality has gone down almost every single day because every time someone figures out something bad to do with the AI, they have to add in a new rule to stop that.

00;27;23;22 – 00;27;24;17
Unknown
So it’s

00;27;24;17 – 00;27;25;13
Unknown
like at first

00;27;25;13 – 00;27;29;23
Unknown
40% of the time you wrote code, the code would work on the first try, now it’s at 25%.

00;27;29;23 – 00;27;30;06
Unknown
So

00;27;30;06 – 00;27;32;09
Unknown
they have to release a new iteration as they

00;27;32;09 – 00;27;33;02
Unknown
find out

00;27;33;02 – 00;27;34;16
Unknown
what people do that’s bad

00;27;34;16 – 00;27;40;27
Unknown
they’re just trying to figure that out because it’s very challenging for them. If something bad happens because someone learned something bad from

00;27;40;27 – 00;27;41;21
Unknown
their instruction.

00;27;41;21 – 00;27;44;05
Unknown
So they’re in this very complicated place

00;27;44;05 – 00;27;45;22
Unknown
that is a challenge

00;27;45;22 – 00;27;46;13
Unknown
because we want

00;27;46;13 – 00;27;47;28
Unknown
on Saturday, we want freedom of speech.

00;27;47;28 – 00;27;50;14
Unknown
We don’t want it to actually participate in a crime. So

00;27;50;14 – 00;27;52;17
Unknown
that’s kind of what’s happening with the different iterations.

00;27;52;17 – 00;27;57;27
Unknown
Yeah, No, that’s first time I’ve heard an in-depth answer like that. I appreciate it. One more follow up question. I’ll kick it to David.

00;27;57;27 – 00;27;58;12
Unknown
So

00;27;58;12 – 00;27;59;20
Unknown
this would be like specifically

00;27;59;20 – 00;28;02;23
Unknown
our listeners that, that so on Amazon. And so

00;28;02;23 – 00;28;06;25
Unknown
we use we use Chatty Beauty to write our Amazon listings and copy.

00;28;06;25 – 00;28;08;07
Unknown
what I found is that

00;28;08;07 – 00;28;09;26
Unknown
the prompts that, that I give it,

00;28;09;26 – 00;28;17;18
Unknown
it gets confused if I give it too much. Now, you said earlier like, Hey, I try to take something that took three or four prompts and make it into one.

00;28;17;18 – 00;28;19;09
Unknown
How do you do that? Let’s just say

00;28;19;09 – 00;28;19;28
Unknown
for us,

00;28;19;28 – 00;28;21;09
Unknown
I ask it like, Hey,

00;28;21;09 – 00;28;22;02
Unknown
I tell the

00;28;22;02 – 00;28;22;28
Unknown
the AI,

00;28;22;28 – 00;28;23;24
Unknown
hey, go and

00;28;23;24 – 00;28;24;26
Unknown
research this

00;28;24;26 – 00;28;26;10
Unknown
other competitors listing

00;28;26;10 – 00;28;28;08
Unknown
or maybe two other competitors listings

00;28;28;08 – 00;28;30;11
Unknown
and write one that’s better than write a

00;28;30;11 – 00;28;31;20
Unknown
title that’s better than that.

00;28;31;20 – 00;28;35;22
Unknown
And then I and then I’ll let it do that. And then I’ll tell you the same thing for a description,

00;28;35;22 – 00;28;39;27
Unknown
and then I’ll tell it to do the same thing for bullet points. Because if I give it all in one prompt,

00;28;39;27 – 00;28;41;13
Unknown
it seems to get confused.

00;28;41;13 – 00;28;42;11
Unknown
And so maybe

00;28;42;11 – 00;28;47;16
Unknown
it’s the way I’m setting the prompt up. Or how do you, why is it syntax or what do you think about that?

00;28;47;16 – 00;28;51;01
Unknown
There’s a couple of things that you can do that make a big difference. The first is that

00;28;51;01 – 00;28;53;09
Unknown
the way the AI works is that it

00;28;53;09 – 00;28;54;23
Unknown
weights all data equally.

00;28;54;23 – 00;29;05;01
Unknown
So when you ask it about an Amazon listing, you’re saying you prove this Amazon listing. Okay, the first somebody who’s look at every Amazon listing for every product that exists that’s in my database and it scanned everything on Amazon for September 2021.

00;29;05;01 – 00;29;05;22
Unknown
That said,

00;29;05;22 – 00;29;07;29
Unknown
most listings on Amazon are bad,

00;29;07;29 – 00;29;09;18
Unknown
right? Most products sell zero,

00;29;09;18 – 00;29;12;28
Unknown
most websites are bad, most sales pages are bad. But it can’t tell.

00;29;12;28 – 00;29;15;11
Unknown
It can’t tell a sales page that has

00;29;15;11 – 00;29;20;06
Unknown
sold $1,000,000 as next to one that sold zero. So what it does is it weights everything equally.

00;29;20;06 – 00;29;24;24
Unknown
That’s the first thing. So if you limit it down and there’s ways to limit, the first way to limit it

00;29;24;24 – 00;29;26;04
Unknown
is to kind of women by category.

00;29;26;04 – 00;29;30;14
Unknown
You start with a pre prompt, which is before I give it information, I’m setting the I limitation.

00;29;30;14 – 00;29;35;11
Unknown
So I don’t want to increase the out of date. I want to decrease it first so that it just becomes I was a specialist and

00;29;35;11 – 00;29;37;10
Unknown
it was a listing. So you say something like

00;29;37;10 – 00;29;42;12
Unknown
your Amazon listing experts have been who’s been working in e-commerce and writing copywriting for e-commerce for the past

00;29;42;12 – 00;29;43;02
Unknown
years.

00;29;43;02 – 00;29;48;19
Unknown
That sets it as in I’m a category expert. Even better is if you narrow down to a specific person.

00;29;48;19 – 00;29;56;01
Unknown
So Jackie B knows who I am. I was testing with it a few months ago and I said right in the style of Jonathan Green, and I was like, Well, that sounds like me. That’s weird because I thought it would use

00;29;56;01 – 00;29;57;09
Unknown
because I’m like the seventh most famous.

00;29;57;09 – 00;29;59;09
Unknown
Jonathan And there’s a guy, a famous painter,

00;29;59;09 – 00;30;06;14
Unknown
a fault in our Stars was written by Jonathan Green. I assume that’s who would use write the guy who writes these teen angst movies where one of the kids always has a fatal disease.

00;30;06;14 – 00;30;10;25
Unknown
No. And then other would use a science fiction author job. They read it and it went to me because I was writing in my space.

00;30;10;25 – 00;30;11;20
Unknown
It recognized me

00;30;11;20 – 00;30;12;09
Unknown
and

00;30;12;09 – 00;30;16;17
Unknown
it kind of gave me this revelation that you can I can say, just write in my style.

00;30;16;17 – 00;30;21;26
Unknown
And it really starts to sound more like me. So if you’re already in there, it’s like a really good benefit is also means anyone else can sound like you too.

00;30;21;26 – 00;30;24;29
Unknown
So it’s this strange place. That’s why bunch of authors are suing it.

00;30;24;29 – 00;30;27;15
Unknown
But that’s kind of a rabbit hole. But what’s important is that

00;30;27;15 – 00;30;34;28
Unknown
once you give it a narrator, even go more narrow is you say, Hey, this is right listings like this specific copyrighted, you’re this person, right? You’re this particular copywriter.

00;30;34;28 – 00;30;41;08
Unknown
Now you’ve really narrowed down to a single data set of someone because it has all their data. It goes, and all their sales pages are good,

00;30;41;08 – 00;30;41;16
Unknown
right?

00;30;41;16 – 00;30;42;24
Unknown
So like, if you limited to just

00;30;42;24 – 00;30;44;01
Unknown
David Ogilvy or, some

00;30;44;01 – 00;30;47;25
Unknown
like any specific copywriter, now it’s limited to a specific person who’s actually good

00;30;47;25 – 00;30;51;21
Unknown
rather than the category which has good and bad people. Right. So you’re narrowed it even more.

00;30;51;21 – 00;30;54;11
Unknown
And then when you ask your question, if you want to get

00;30;54;11 – 00;30;57;01
Unknown
a really good answer, you always want to make multiple choice.

00;30;57;01 – 00;30;58;25
Unknown
So I always do is say, make a table

00;30;58;25 – 00;31;01;12
Unknown
and give me five titles and five descriptions

00;31;01;12 – 00;31;05;04
Unknown
and I’ll mix and match that gives me something that I can makes a match. As a master,

00;31;05;04 – 00;31;12;11
Unknown
it’s much better to get five headlines and you choose the best one and then five descriptions and choose the best one that will always give you

00;31;12;11 – 00;31;13;14
Unknown
superior result.

00;31;13;15 – 00;31;19;16
Unknown
And if you tend to organize it in a table, then it won’t have a problem with larger amount of data they’re asking you for. So that’s how you were to prompt it.

Productize: The Ultimate Guide to Turning Professional Services into Scalable Products
  • Amazon Kindle Edition
  • Armstrong, Eisha (Author)
  • English (Publication Language)