How to Make More Money using Amazon Influencers with Expert Liz Saunders from www.FluencerFruit.com

Episode 179

On today’s episode we have the privilege to interview Liz Saunder from Fluencer Fruit.  Liz has been in the Amazon world since 2016 as a Seller, an Affiliate and more recently as an Influencer.  Liz  loves sharing all the things she has learned in the Amazon ecosystems over the last decade with others who are just trying to figure it all out!

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00;00;24;02 – 00;00;45;24
Speaker 1
Welcome, everyone, to the Firing the Man Podcast. On today’s episode, we have the privilege to interview Liz Saunders from Fluence Her Fruit, which has been in the Amazon world since 2016 as a seller in affiliate and more recently as an influencer. Liz loves sharing all the things she has learned in the Amazon ecosystem over the last decade with others who are trying to figure it all out.

The Game Changing Attorney: How to Land the Best Cases, Stand Out from Your Competition, and Become the Obvious Choice in Your Market
  • Mogill, Michael (Author)
  • English (Publication Language)
  • 292 Pages - 10/18/2018 (Publication Date) - Lioncrest Publishing (Publisher)

00;00;45;27 – 00;00;46;27
Speaker 2
Welcome to the show, Liz.

00;00;46;28 – 00;00;49;17
Speaker 1
Hello. Thank you so much for having me.

00;00;49;18 – 00;00;57;03
Speaker 2
Absolutely. So to start off the show, can you please share with our listeners a little bit about your background and your path on Amazon?

00;00;57;04 – 00;01;30;04
Speaker 1
Absolutely. So in 2016, I launched my first Amazon product as a third party private label seller. I launched Disposable rain ponchos for kids, and at the time I launched with one PAX, and little did I know that the FBA fees were going to be so high and those were not profitable. So I took a quick step back on them due to all the things that we now know like make a lot of sense for new sellers and ended up being profitable as a single mom paid my mortgage with my disposable rain ponchos for kids, which was a really fun experience.

00;01;30;06 – 00;02;00;13
Speaker 1
So got started there and then about a year into my seller journey, I had the opportunity. I had Greg Mercer of Jungle Scouts and started working for him and have been there since then. So during the day I helped Sellers with tools and then in the evenings and my side hustle now is I do retail arbitrage, I’ve done Amazon merch, I’ve been an Amazon affiliate and more recently about a year ago, a friend of mine was like, Hey, you love all things Amazon.

00;02;00;14 – 00;02;12;27
Speaker 1
I have one for you. It’s the Amazon influencer program. So the last 12, 14 months or so, I’ve been playing with the Amazon influencer program. I learned a ton. And that kind of brings us up to where we’re at right now.

00;02;12;28 – 00;02;21;19
Speaker 3
Excellent. So, Liz, can you share with the audience at a high level what is the Amazon influencer program? And then we can kind of get into more after that.

00;02;21;19 – 00;02;45;16
Speaker 1
Absolutely. So you’ll hear me say Amazon influencer like a bazillion times because they named the program Amazon Influencer. And people are constantly be like, Is it an influencer? Is it like so it is influencers that live specifically on Amazon. It is a offshoot of their affiliate program. So if you’re an affiliate, it doesn’t mean that you’re an Amazon influencer, but you can be both.

00;02;45;17 – 00;03;06;20
Speaker 1
So basically, in order to qualify as an Amazon influencer, you apply and you have a wide audience on either Instagram or Facebook. A business account, Tik Tok or YouTube are the four platforms that they accept from the like minimum numbers they haven’t given us. So I just used the term. They want a meaningful audience. So engaged numbers, no minimums that we know of.

00;03;06;20 – 00;03;38;26
Speaker 1
And then the way that this works for the part where sellers will be interested, right, is if you’ve looked at any of your listings recently in that upper carousel, you see your videos and then related videos immediately underneath that. Those are usually Amazon influencers next to their names it will say earns commission. So influencers are uploading videos directly to their Amazon influencer accounts, and if they are approved for on site placement, then they get placed on to product listings in a couple of different places, which we can talk about.

00;03;38;26 – 00;04;04;04
Speaker 1
And then the influencer can make money by driving traffic just like a traditional affiliate would. But the kind of win for the influencer is that we also make money off of traffic that is already on your listing looking to buy. So if you are selling dog toys and I have done a review for your dog toy, if somebody is there looking at your listing, they watch my video and then buy your product.

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00;04;04;05 – 00;04;14;29
Speaker 1
I make a 1 to 4% commission without ever having driven that traffic. I’m just there to help people looking at your products make a decision about if they should buy yours or a different option.

00;04;14;29 – 00;04;32;19
Speaker 2
This is really interesting and something I as an Amazon seller didn’t know a lot about. So as we’re going through conversation, let’s kind of attack this from two angles. One, from the perspective of a seller, like let’s start there, Why, why is this valuable? And how can a brand leverage this program to drive more traffic and more sales?

00;04;32;20 – 00;04;51;28
Speaker 1
Absolutely. Amazon is pouring a ton of money into the Amazon influencer program right now. And so what we don’t have a ton of in part of our part of the ecosystem, right, is a lot of like metrics that would help support some of this conversation. But what I can tell you is Amazon always focuses on the buyer experience, right?

00;04;51;28 – 00;05;12;09
Speaker 1
And whether we talk about that as because they want people to buy more things or because they want people to have a good buying experience, if Amazon is pouring money into it, they’re seeing results for people spending money on the platform right? Like we’ve seen that for years now. So one, Amazon wants more content on your listing that is specific to your product.

00;05;12;09 – 00;05;30;11
Speaker 1
This is one way to get it. I draw it back to I’m sure you guys remember this, but do you remember when we could do incentivized written reviews? Of course. Now we can no longer incentivize, we can no longer rebate, we can get mixed reviews or mixed results from the buying program. Right? People have like kind of mixed experiences there.

00;05;30;11 – 00;05;54;12
Speaker 1
And then we move over to Amazon Influencer. We are Etsy compliant, we are Amazon terms of service compliance. You can work directly with the influencer. You can pay them for the review, right? And then you can talk to them about what you want highlighted of your product. For me, it’s reminiscent of like 2015 when we could be a little bit more persuasive.

00;05;54;12 – 00;06;12;26
Speaker 1
And I’m not saying like, don’t tell them what to say. That never works, right? That’s not authentic. But like, Hey, I really want you to focus on like the way this water bottle opens, right? Like focus on that in your review or whatever it is that you focused on as the seller, as the competitive advantage you have in your category.

00;06;12;26 – 00;06;20;25
Speaker 1
The reason I think it’s important to the sellers is I think it’s it’s just the new way for Amazon to drive reviews for your product.

00;06;20;26 – 00;06;38;17
Speaker 3
Awesome. And so and I definitely agree like although also video sales like people video is just this is it’s hot right now it’s whatever he wants to see and you know it’s kind of like reviews when you’re shopping you’re looking at reviews and you know it’s got a bunch of reviews, bunch of good reviews and then video someone saying, oh, hey, this is a good product because of this, this and this.

00;06;38;17 – 00;06;49;01
Speaker 3
You know, it’s kind of like that tipping point. So you had mentioned like on the bottom of the PDP, it shows like a carousel with those videos. Are there any other placements or is that where the all of the placements are for those?

00;06;49;01 – 00;07;17;11
Speaker 1
So there’s actually a couple placements. So the first one is on the Influencers storefront, right? So like when I upload something, I have a storefront that’s just all of my videos, it’s there. The other one is the carousel. So like when you go to the product listing, if the seller is brand registered, has that upper carousel kind of like unlocked for us, then we can be there are six slots between seller and influencer that can be filled in that pop up carousel.

00;07;17;11 – 00;07;41;15
Speaker 1
That’s the next spot that’s on desktop. On mobile, the influencer video reviews are all the way underneath the written reviews right now. Amazon just recently made this switch, so we’re no longer above the written reviews were at the very bottom. So that’s a place. Inspire Have you guys seen the Inspire shopping feed yet? They launched this in December and this is so this is something that influencers are building content for.

00;07;41;15 – 00;08;00;27
Speaker 1
This is something that sellers can build content for as well. And they’re pulling your content whether you know they are not. Let me I’m going to show you guys and I know this will be harder for the audience at home to like here, but when you go into your shopping app, this little light bulb that is like the second icon next to your home, this is the Inspire feed.

00;08;01;01 – 00;08;22;12
Speaker 1
So they started it in December. It is not fully rolled out to every shoppers account. What is the reasoning for the rollout or who hasn’t? Who doesn’t? We don’t know. But some people have it and some people don’t. This is Amazon’s move towards social shopping, right? So like if you scroll it, you can see like short videos, vertical content.

00;08;22;12 – 00;08;51;26
Speaker 1
It’s intended to compete with TikTok and Instagram, right? They have been heavily incentivizing Amazon influencers to make vertical video content for the Inspire feed. And so you’ll see that in my feed. Everybody’s feed is different. In my feed, I’m about 40% seller content, 40% Amazon influencer content and about 20% verified purchase reviews from customers. So those are the three types that we’re currently seeing in there.

00;08;51;26 – 00;09;13;25
Speaker 1
They said that they wanted vertical content, but you can see they’re still surfacing horizontal content, I think, because they don’t have the volume vertical yet to be the sole type of content on here. But they do videos and they do shoppable photos in there and those are both things that sellers can produce and post to their brand account that will show up here.

00;09;13;28 – 00;09;18;11
Speaker 3
A follow up question on that. Where would the sellers and Sellers Central go to to post that?

00;09;18;12 – 00;09;48;13
Speaker 1
I am going to have to show you an example and then we may have to work on that offline and get some audience because I haven’t done it, but I have a friend who like from the very minute they started offering the ability to upload content has been and I see her all the time on my feed. So it’s like if you go to a sellers store, right, and then you can see like all of their shoppable content, but all the way over in that more section is posts.

00;09;48;13 – 00;09;49;20
Speaker 1
You know what I’m talking about.

00;09;49;21 – 00;09;50;19
Speaker 3
Yes. Under the.

00;09;50;19 – 00;09;58;25
Speaker 1
Posts. Yep. So that’s where it shows. So and then that now is being used by Amazon to help populate the Inspire shopping feed.

00;09;58;25 – 00;10;16;27
Speaker 2
So so if as I sit here personally and I’m sure there are people listening, they’re probably thinking, This sounds great, I would like to do this. I need to go out and find some influencers. What would can you kind of break down the steps of how somebody, you know goes from learning about this program to executing on this program?

00;10;16;27 – 00;10;36;10
Speaker 1
Absolutely. So there’s a couple places that you can find influencers. So the first one is going to be looking at your listings first and looking at your closest competitors and go through and see if there are already influencers on your listings. You never know. There might be, right? And from there, if you find one that you’re like, Oh, I would like to work with this one.

00;10;36;10 – 00;10;59;03
Speaker 1
If you click on her name, it will actually bring up our storefront. In our storefront, there’s not like a click here to contact me, which would be super convenient, but it is the only place that we are allowed to link to anything off Amazon. So just like sellers, Amazon does not want us driving traffic off site, right? But on our storefront we are allowed to list link to our TikTok or Instagram or whatever else.

00;10;59;03 – 00;11;22;19
Speaker 1
There link click there, go talk to them on Instagram and message them. Be like, I am an Amazon seller, here is my product. I think we would be a good fit. Let’s talk about reviews, video reviews and how we can work together. So that’s one way. The other way is there are Facebook groups, there are Reddit threads. There’s like, you know, big groups of influencers where it’s like you can reach out to them.

00;11;22;19 – 00;11;41;03
Speaker 1
I’m trying to think of this is what I was going to think of is creator connections. So this is an invite only program. Are you guys familiar with it yet? It’s very slowly rolling out and it’s still in that like infancy stage where even the sellers and the influencers who know about it, it’s kind of like we don’t really know what to do with it yet.

00;11;41;05 – 00;12;04;11
Speaker 1
So but it’s it’s called creator connections or Creator Connections Hub or something like that. And basically it’s invite only for sellers, invite only for Amazon influencers. And through there you can actually create deals, listings, things that you want Amazon influencers to cover for you for like an additional percentage of what comes in and you have a budget and like there’s a couple of things.

00;12;04;11 – 00;12;26;12
Speaker 1
So if you find an influencer in there, sellers can’t actually go search for them. So this is a little bit more like if you build it, they will come, you know, post it there and see if you get influencer interest. As an influencer, I can actually reach out to any seller there and the chat and like ping you and be like, Hey, I’m interested in working with you, but it doesn’t seem to work the other way around yet.

00;12;26;12 – 00;12;52;03
Speaker 1
But as an example of how new this is, I think the Hub has actually been around for like a year, but like if somebody replies to me in chat in app, I don’t get any sort of notification, you know? So it’s just kind of like kind of like you have to go back and check. It is a joke right now that like I’m standing in the middle and like educating as many Amazon influencers as I can about like the seller journey and how selling works, what they’re doing with product listings.

00;12;52;03 – 00;13;07;01
Speaker 1
And then like on the other side, I’m like talking to all of these sellers where it’s like, okay, this is what’s happening on the influencer side. Like we’re trying to help people want to create good content for you. And so it’s this, it’s this mix of the creator hub. What I hear most often is the influencers and the sellers.

00;13;07;01 – 00;13;24;19
Speaker 1
Same boat, but they’re like a seller. Never responded to me. Well, what they don’t know is the seller is not getting a notification and the seller doesn’t know what to do with the Hub, right? Like, how do we set our budget? Is it, you know, the seller sold this or sent this to me late and I was after the promotion, so I didn’t actually make anything off of it anyways.

00;13;24;19 – 00;13;43;02
Speaker 1
Well, the sellers on the other side going, I don’t actually know yet, like I sent it, but it was outside the time, but it was still active in the listing. So there’s you can find influencers there. It’s probably not the route that I would recommend unless you’re probably like us, right, where you’re just wanting to test things and be like aware of what’s going on in that ecosystem.

00;13;43;02 – 00;13;46;07
Speaker 1
So those are my kind of like top three that are like available.

00;13;46;09 – 00;14;00;09
Speaker 3
Now that we know. So now I know a couple of different ways to find the influencer. So finding an influencer and then is it like you pay them a one time fee or you give them a piece of commission? Like what? What are what does that look like to a seller?

00;14;00;11 – 00;14;21;27
Speaker 1
That’s a great question. So there’s a couple ways you can do it. The one thing that I will tell you is like I started working in the blogosphere year in like 27, right? And right about that time, you could still like trade a product with a blog or for a review, right? And then it was like, oh, in that moment it was like, No, now I have a fee and this is what I know.

00;14;21;27 – 00;14;41;29
Speaker 1
I’m, you know, I can bring to the thing. So I would say we’re currently in that transition. If you went out, it is possible that you could find one depending on your product. That was like, I would do this for a small fee or an exchange for the product, right? Like price wise, dependent for me, where I kind of draw the long is it depends on your product.

00;14;41;29 – 00;15;05;11
Speaker 1
I normally charge a fee and I want to make sure that your listing is set up for success for both of us. Right. Like there are a lot of things on the actual seller’s product page that help control like how my review does. Interestingly, there are not a ton of things that I do other than provide good content that change how my video performs, thumbnails, length, any of those sorts of things.

00;15;05;11 – 00;15;23;27
Speaker 1
It has more to do with the sellers page and how they’ve set it up impacts most of how my videos perform. So I would say we’re past the point. If you want to actively work with an influencer that’s going to be a partner and be able to contribute meaningfully, where you should go to them and say, Will you trade this for product?

00;15;23;28 – 00;15;39;15
Speaker 1
If you can show me like sales, I can probably think you’re going to have this type of volume. We don’t quite have the metrics on the backend yet to prove those things. If you have a high selling products that you feel like this is probably going to do well, you could probably keep your fees, you know, in line with that.

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00;15;39;15 – 00;15;52;00
Speaker 1
And then if you have something that you’re launching, just know that it’s going to take the influencer a long time to make up the time that they spent to like review and everything by the time you know how that product’s doing. So you probably want to pay a little bit more for that.

00;15;52;01 – 00;16;13;14
Speaker 3
One quick follow up on that. And so depending on the product, you know, if you have a couple hundred dollars that maybe everybody could use, yeah, you might get an exchange for that. If you’re selling products that are sub 20 bucks, you’re probably going to pay a fee, right? Yeah. And so would it be helpful if someone came to you as an influencer and said, Hey, I’ve got this product here, Our conversion rate is 37% and we sell X amount of dollars per month on this product.

00;16;13;14 – 00;16;17;06
Speaker 3
Would that would that be like something an influencer would want to hear from me?

00;16;17;06 – 00;16;41;03
Speaker 1
Yes, For most influencers, probably not. Most of the influencers are like, What kind of money am I going to make off of this? So like where I can probably translate that just because I’ve lived in the seller world for so long, I think most influencers are going to want to know like what the fee is. And the other piece that’s interesting in this conversation, like holistically is our commissions are attached to your product category.

00;16;41;03 – 00;17;01;19
Speaker 1
And so you know how like when you create a product like the 17 ways that you can pick the category that it goes into, right? Like the example I give right now is like bookshelves for kids. So some of those live in the baby category and some of them live in household, right? Well, it’s not a huge difference, but one of those is 2%.

00;17;01;19 – 00;17;21;15
Speaker 1
One of those is two and a quarter percent. Right. So like if I’m looking through, you know, if I’m an influencer and you’re approaching me, like most often when I look at your product listing, if I can see that you have A-plus content to your brand registered, you have seller video that’s already there, one or two at the top there that’s creating that.

00;17;21;15 – 00;17;39;20
Speaker 1
Like people are already clicking in. You’ve got good ratings, you’ve been around for, you know, more than 10 seconds on the platform. Like those are the things that I go in and I look at on your product listing that I’m probably going to be able to be like, All right, I’m going to make commission off of this. So I would charge you a lower fee, right?

00;17;39;20 – 00;18;01;22
Speaker 1
So, like to give you an idea, like when people approach me just off the street, I started like $100 a video. There are a ton of agents in all of the Facebook messenger, groups of every influencer that I like. We’ll do this for free. We’ll do this for free product. Here’s $20, right? Like, so you can still find that type of interaction.

00;18;01;22 – 00;18;10;25
Speaker 1
But I find those relationships to just be less meaningful. And you’re not working with that same level of relationship with between the seller and the influencer.

00;18;10;25 – 00;18;24;26
Speaker 2
They’re so based on the sellers that you’ve worked with. What tends to happen once they enroll in this, once they get some influencers, Is there any general increase in revenue that you’ve observed or what? What’s the impact of running this program?

00;18;24;27 – 00;18;52;03
Speaker 1
That’s a great question. So I’m actually in process right now of running a case study with sellers and and Amazon influencers where we’ve taken like five or six sellers and I’ve got six influencers and we are trying to figure out what the correlation is, right? Because we know it’s there, right? There’s no way that Amazon would have this there if it’s not impacting sales, if it’s not impacting keyword rank, If not, you know what I mean?

00;18;52;03 – 00;19;26;08
Speaker 1
Like there’s no other reason for them to do it unless it was impacting sales. So what I can tell you is I believe that it is. But once this case study is done, I’ll have some like actual figures for you. I just we’ve got six influencers, a couple sellers we’re doing like a timed drop where we are. We got five products from each of the sellers and like each week I’ve got six videos dropping on to all five of their products at the same time, basically, so that we can figure out like how it impacts those listings and some of them are brand registered and some of them are not, and some of them have

00;19;26;08 – 00;19;38;25
Speaker 1
been around for a long time and some of them launched in November. So I’m trying to take like a very broad view of the product listing segments and test them against putting this content on there.

00;19;38;26 – 00;19;52;09
Speaker 2
I really appreciate that answer because it’s it’s pointing to data and actual examples. And so I appreciate that answer. And we’ll have to have you back on to to hear the results of that. Well, very nice. Over to you, Ken. Yeah, sure.

00;19;52;09 – 00;20;09;11
Speaker 3
So a couple one thing. Yes, I’m definitely very curious to see that data, to see if there are spikes and how that looks. I want to go back a little bit to Syria. We find an influencer, we partner with them. They want $100 week. We saw how on the influencers homepage does it. You said it has a links to their to their social profile.

00;20;09;11 – 00;20;25;22
Speaker 3
So So a seller is a seller. I could go look and see like okay, influencer A has you know, 40,000 TikTok followers. And so like I’m just trying to figure out like, how do I, how do I kind of calculate how much traffic is this influencer going to be able to bring to my listing? How would a seller look at that?

00;20;25;22 – 00;20;32;17
Speaker 3
Or kind of like maybe, you know, like, like it’s it’s in beta. It’s there’s really no metrics that are that good yet but how can we give it a guesstimate.

00;20;32;17 – 00;21;04;16
Speaker 1
So I kind of split this conversation into two pieces and that’s one is some of the influencers are driving traffic, right? And I would consider them mostly niche influencers. So like I have a ticktalk for my dog, I am an approved Amazon influencer and when I drive traffic, it’s dog related, they’re niched, right? And so if you want somebody who’s driving traffic, like that’s probably a good way to see like you can tell generally right there’s not metrics or numbers like like what they’re pushing towards.

00;21;04;16 – 00;21;28;12
Speaker 1
And if you’re working with an influencer that you know has that good TikTok account for dogs, like talk to them about working with their off Amazon account as well. Right. Like the thing is, is there’s Amazon terms of service but in this sense it’s there’s not a rule that says you only work with them on Amazon like if they have the ability to drive off off site traffic, I would definitely talk to them about that as well.

00;21;28;12 – 00;21;46;19
Speaker 1
Like they could be doing both for you. It’s just a price situation at that point of like those numbers they’ll have, they’ll be like, This is my audience. This is what I drive in engagement, like tick tock. I think as much better, like metrics, capabilities, right, than like the back end of Amazon influencer at the moment. So that’s one piece.

00;21;46;19 – 00;22;09;10
Speaker 1
Then there are others, and this is where I would consider myself as a side hustle enthusiast for the last year, right? Is I would consider myself a general influencer. So like the Instagram that I’m approved with is like a health, wellness and fitness, like Instagram. I don’t only review health and wellness related products on here. I review everything that I buy and bring into my house.

00;22;09;10 – 00;22;30;19
Speaker 1
Like I’m driving some traffic. Like sometimes I’ll do that, but that’s not like my main focus. My main focus is making money on Amazon from on site traffic. So you’ve got those two. And where I would split this again is it kind of depends on where our goals are. Right? Again, two, one is do you want somebody who is driving traffic for sure.

00;22;30;19 – 00;22;52;12
Speaker 1
That’s like a great thing to have them do. The other thing is, is what kind of juice does having Amazon influencer content give your listing right. And that’s what we’re trying to quantify right now. We know that it does. Amazon has always leans towards figuring out how to do reviews better so that shoppers like them and, you know, get more information from them.

00;22;52;12 – 00;23;06;16
Speaker 1
But so I would kind of split those goals out, right? Like one is the content on your listing. One is driving traffic. So that’s your influencer versus your affiliate. One person could do both of those or that could be two separate conversations.

00;23;06;20 – 00;23;22;17
Speaker 3
And that definitely something just like anything else, like testing, testing it out and kind of see what what’s happening. But I like your pro-tip on using that. If you have a good relationship that implodes, are using that for offsite as well. Like, hey, you know, by the way, what is your offsite? You know, can I pay another fee for the offsite one?

Sale
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
  • Audible Audiobook
  • James Clear (Author) - James Clear (Narrator)
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00;23;22;17 – 00;23;23;21
Speaker 3
And David, over to you.

00;23;23;23 – 00;23;27;00
Speaker 2
Can you tell us a little bit about fluence fruit what services you offer.

00;23;27;00 – 00;23;46;25
Speaker 1
Absolutely So I’ll start with for the Amazon influencers you kind of picked up on like I love data and I love data driven decisions. And so as I got into this, started noticing that, like I said, like the product listing has more to do with the success of my video than if I have a thumbnail or if I’m doing vertical or horizontal content.

00;23;47;00 – 00;24;10;18
Speaker 1
And so I developed a tool. It’s a Chrome extension that helps Amazon influencers pick the best listings for them to review. So I created a scoring technique that is basically a proprietary algorithm, I can tell you like which factors on the page influence my commission the most and how it weights for my overall commissions. And so it’s just like it’s changed the way I shop, right?

00;24;10;18 – 00;24;26;15
Speaker 1
Like I’m a true side hustler. So like when I make a purchase on Amazon, I want to make sure that I’m picking the one that is the best for me to review. So I have a fruity score on there at 0 to 100. I’m looking for anything over 70, right? Is kind of where I like to land. So that’s one piece of it, right?

00;24;26;15 – 00;24;47;23
Speaker 1
And if you click on the extension as an influencer, it’s going to give you a fruity score. It’s going to tell you how much your commission is per purchase of that item based on your conversions. It’s going to tell you if they have that upper carousel, right, and they’re going to tell you if there are other influencers on it and how many of that carousel is open for influencers.

00;24;47;23 – 00;25;21;05
Speaker 1
So like if the seller has two videos and there are no other influencers, I have four open slots. That’s a good opportunity for me, right? That’s what I do for the influencers and the other pieces. On behalf of the Amazon influencers, I’m trying hard to work with Amazon sellers and win as a collective on Amazon. So for the sellers though, one of the things that I do is I will do like an audit of your listing to help you make sure that your listing is optimized for the influencers who are shopping your category so that you can organically attract shoppers that are influencers.

00;25;21;05 – 00;25;45;23
Speaker 1
And then the other thing that I do is connect sellers with influencers. So specifically like six influencers, if you have no influencers already on your product, I’ll put it together where you just work with me or Nate. I’ll send you the addresses, work on you with you on what you want highlighted, and then I’ll coordinate with the six influencers so that your carousell is immediately full and has all of that user generated content within terms of service.

00;25;45;23 – 00;26;01;01
Speaker 3
I think that’s brilliant actually. You took your Amazon selling experience and kind of translated it into like a influencers. This is what you need to be doing. And so I think that’s brilliant, That’s awesome. Thank you for every guest list, we, we send them through the ringer in what’s called a fire round. Are you ready?

The Culture Code: The Secrets of Highly Successful Groups
  • Amazon Kindle Edition
  • Coyle, Daniel (Author)
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00;26;01;01 – 00;26;01;17
Speaker 1
I’m ready.

00;26;01;18 – 00;26;02;20
Speaker 3
What is your favorite book?

00;26;02;23 – 00;26;09;18
Speaker 1
Okay, recency bias, but I have to spare by Prince Harry and I’m glad my mom died. By Jeanette McCurdy.

00;26;09;18 – 00;26;11;21
Speaker 3
Okay, awesome. What are your hobbies?

00;26;11;21 – 00;26;15;13
Speaker 1
Paddleboarding and starting side hustles and buying the domain names for them.

00;26;15;15 – 00;26;21;23
Speaker 3
Yeah, I like to go and it sounds like an entrepreneur there. What is one thing that you do not miss about working for the man?

00;26;21;23 – 00;26;29;09
Speaker 1
I do not miss the rigidity of corporate life. I will forever be a startup or an entrepreneur or solopreneur a person.

Thinking, Fast and Slow
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  • Kahneman, Daniel (Author)
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00;26;29;12 – 00;26;36;10
Speaker 3
That’s awesome. Last one. What do you think sets apart successful eCommerce entrepreneurs from those who give up fail or never get started?

00;26;36;10 – 00;26;54;07
Speaker 1
Man, it’s just the dory situation, right? Like you just got to keep swimming. Like, been in the Amazon world since 2016. Like the algorithm’s going to change. Competitors are coming in. We’re going to change the way you get reviews. You just have to keep going and like there is success as you keep going.

00;26;54;08 – 00;26;57;29
Speaker 3
Excellent. David, over to you to close out the show and I think Liz has something special to share.

00;26;57;29 – 00;27;04;01
Speaker 2
Yeah, absolutely. So, Liz, if people are interested in working with fluence or fruit, what would be the Best.

00;27;04;01 – 00;27;21;08
Speaker 1
Buy absolute play. So fluency fruit, tor.com backslash fire the man. I’ve got a page set up for you guys there. You can book a call with me for the free audit of your product listing. Just to talk about like how to optimize that for influencers. And then there is a way to of course work with me past that.

00;27;21;08 – 00;27;27;06
Speaker 1
So a 10% off discount for any of your listeners who would like to progress past the audit call and move forward.

00;27;27;07 – 00;27;34;05
Speaker 2
Awesome. We’ll post links to all of that in the show notes. Liz, I want to thank you for being a guest on the Firing of Man podcast and we’re looking forward to staying in touch.

00;27;34;05 – 00;27;36;03
Speaker 1
Absolutely. Thank you so much for having me.

The Creative Act: A Way of Being
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  • Rubin, Rick (Author)
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