51: E-commerce Coaching Call with New Amazon Seller, Kiefer Hogge – Part 2

Episode 51

This is Part 2 of our e-commerce coaching call with Kiefer Hogge, a new seller who joins Amazon. This time, we will discuss leveraging social media platforms and photography in the product launch, targeting a realistic best seller rating, and many more!

Listen to Part 1 to know more about Jungle Scout, Fulfillment by Amazon, and packaging and product listings.

Now, let’s jump into the episode and learn with Kiefer how to navigate the Amazon world better!

[00:01 – 07:07] Opening Segment

  • We recap Part 1 of the coaching call with Kiefer
  • We discuss product photography
  • Other media you can use to launch your product
    • Infographic
    • Video

[07:08 – 13:40] Online Launching

  • Making your photos attractive on Amazon
  • Learning from your competitors
  • Launching your product
    • Instagram
    • Facebook
    • Amazon

[13:41 – 19:51] Best Seller Rating

  • Overcoming challenges during the “honeymoon phase”
  • What’s a good conversion rate in Shopify?
  • We talk about best seller rating on Amazon

[19:52 – 24:55] Closing Segment

  • Lightning round
  • Final words

Tweetable Quotes:

“It’s about who you surround yourself with. I think that’s probably the number 1 thing in general as far as success [is concerned].” – Kiefer Hogge

“No matter what you try and no matter what happens, the learning process of whether you failed [or not] is worth the investment alone.” – Kiefer Hogge

Resources Mentioned:


Connect with Kiefer on LinkedIn, Facebook, and Instagram. Visit https://www.enagic.com/ to learn more.

Missed Part 1? Go to www.FiringTheMan.com




Email us –> support@firingtheman.