76: Intersection of PPC & Profitability (PART 1)

Episode 76

In today’s episode, David and I will talk about pay-per-click (PPC) and profitability and how we can reconcile them in our businesses. We have also included a real-life case study from one of our portfolio companies, as well as a discussion of Advertising Cost of Sale (ACoS) and Total Advertising Cost of Sale (TACoS). 

Listen to this episode and learn how PPC and profitability intersect! 

[00:01 – 02:43] Opening Segment

  • We introduce our topic for today
  • How to reconcile PPC and profitability 

[02:44 – 12:59] ACoS and TACoS 

  • Don’t miss our break down of ACoS and TACoS
    • Why you should know your breakeven point 
  • FREE download on TACoS & Profitability
    • Link below
  • Want some Amazon refunds? Check out Getida
    • Promo code: FTM400
  • How to analyze shipping cost properly 
  • Go over your income statement the right way 

[13:00 – 20:19] Our Case Study 

  • We talk about the 3 phase of one of our portfolio companies
    • Launch
    • Struggle
    • Dial in 
  • What you should realize about this case study according to Ken

[20:20 – 21:30] Closing Segment 

  • Connect with us. Links below
  • Final words

 

Tweetable Quotes:

“Knowing your numbers is probably one of the top things you should be an expert at if you’re in this business.” – Ken Wilson

“Knowing your true breakeven point and then setting ACoS goals and monitoring and measuring them on a daily or weekly basis is really important.” – David Schomer

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Do you have a similar experience? Send us a voice message and let’s see how we can help you! 

Know more about TACoS and Profitability! Start here. 

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