92: How an FBA Aggregator Bought a 100M+ Business with Chris Bell, CEO of Perch

Episode 92

Chris Bell is Founder and Chief Executive Officer at Perch, a technology-enabled consumer products company that acquires and operates Amazon FBA businesses with winning products in their respective categories. Chris had designed and built the Wayfair Delivery Network, which has delivered over 3 million heavy bulky orders annually, before starting Perch. 

At Bain & Company, Chris worked with Fortune 500 companies on growth strategy and leading private equity firms on M&A, working on over 40 transactions, representing $90B+ in value, including the largest tech merger in history. Prior to business school, Chris was a leading sales rep of office hardware and software and he started his career at GE Healthcare. Chris has a BS in Computer Engineering from Georgia Tech and an MBA from Carnegie Mellon.

Listen to Chris and learn the secrets of an expert FBA aggregator!

[00:01 – 05:40] Opening Segment

  • Let’s get to know Chris Bell
  • Chris shares his thoughts why people buy from Amazon

[05:41 – 14:31] Starting His Entrepreneurial Journey

  • Chris shares the humble beginnings of Perch
  • How he overcame his fears and start his entrepreneurial journey
  • He walks us through the process of quitting his job

[14:32 – 25:03] Bringing Your Business To New Heights

  • Do you work hard at everything you do?
    • Here’s a piece of advice from Chris
  • If you want to sell your business, try Perch
    • Chris tells us why
  • Want some Amazon refunds? Check out Getida
    • Promo code: FTM400
  • Chris shares their approach in buying businesses

[25:04 – 37:49] Why Contact Perch Now

  • Sell your business to Perch with this one easy step!
  • When to contact brokers and when to call Perch directly
  • Chris talks about this acquisition and the lessons you can learn from it
  • Prepare for an exit with this great tip from Chris

[37:50 – 42:01] Closing Segment 

  • Know more about Chris in the Fire Round!
  • Connect with Chris. Links below
  • Final words


Tweetable Quotes:

“If you are a hard worker and you have some tenacity, take risks.” – Chris Bell

“You gotta understand that the goal of whatever business you’re in is almost always to delight the customer.” – Chris Bell

Resources mentioned

Email cbell@tepper.cmu.edu to connect with Chris or follow him on LinkedIn. Bring your business to new heights by getting in touch with Perch!


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