Architecting a New Life: From Corporate Engineer to Digital Nomad and Entrepreneur with Rhami Aboud

Episode 211

Have you ever stared out of your office window, wondering if the path you’re on is truly yours to walk? Rami Abut, our inspiring guest, did just that and transformed his life from a dissatisfied corporate engineer to the founder of ArchWeb Design. He shares the trials and triumphs of leaving everything behind to pursue his passion in the world of digital nomadism and entrepreneurship. With ArchWeb Design, Rami now aids SaaS companies in enhancing their web presence and driving conversions, providing a beacon for others who yearn to kindle their own professional fires.

Embarking on a new path comes with its own set of challenges and uncertainties. Rami opens up about the practicalities and emotions of shifting to a digital nomad lifestyle. He talks about finding purpose, managing risk, and the importance of aligning with one’s inner compass. His personal anecdotes serve as both a caution and encouragement for those considering a similar journey. Plus, Rami’s insights into the intricacies of web design and user experience offer a glimpse into the meticulous craft that goes into creating a successful online platform.

As we wrap up our exchange, Rami delves into the factors that make websites for SaaS companies stand out, shedding light on Webflow’s marketing advantages and his agency’s tailored approach to high-converting designs. He extends an invitation to those eager to optimize their online presence to reach out and join the conversation. This chat with Rami is not just a story of personal growth; it’s a treasure trove of wisdom for anyone standing at the crossroads of change, ready to take the leap into the life they dream of.

Website = www.archcowebdesign.com

Free 38 page guide with tips on how to improve your homepage conversion rate = https://www.archcowebdesign.com/guides/report

LinkedIn = https://www.linkedin.com/in/rhami/

Instagram = https://www.instagram.com/rhami_ax/

Email = rhami@archcowebdesign.com

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00;00;24;04 – 00;00;49;26
Unknown
Welcome, everyone to the Firing the Man podcast. On today’s episode, we have the opportunity to interview Rami about Rami’s background consists of working as a UX designer for ten years before firing the man in pursuing the digital nomad life. In 2020, Rami founded Art Web Design, a marketing agency process companies. Today, Arch Web Design has worked with over 200 SAS companies.

00;00;49;27 – 00;01;07;07
Unknown
We are very excited to have Rami as a guest on our podcast. Welcome to the show. Great. Thank you guys so much for having me. Absolutely. So to start off the podcast, can you please share with our listeners a little bit about your background in path to founding arts web design? Yeah, for sure. Yeah, it’s kind of a long story, so I’ll start from the beginning.

00;01;07;08 – 00;01;28;23
Unknown
So when I was younger, I took my first web design class at 13 years old, and that was kind of when I was introduced to that world. So I used to do, you know, coding. HD Malaysia SAS. I learned Photoshop back then. And so that was my first foray into web design into the world of web design. And I just for some reason just loved it.

00;01;28;23 – 00;01;50;07
Unknown
And it became one of my biggest hobbies. Now fast forward to my early twenties, so I actually went to school for electrical engineering and I hated every second of the four years that I studied. And then I worked as an engineer for several years and hated every second of that as well. I just didn’t like, you know, the 9 to 5 thing.

00;01;50;07 – 00;02;13;08
Unknown
I hated waking up early and going to a job that didn’t necessarily motivate me or push my passions forward in any way. So I always wanted that, you know, that time freedom, the freedom to work for myself and to create something of my own. It just seemed like a faraway dream and that, you know, was unattainable. Yeah. So this kept going for a while.

00;02;13;08 – 00;02;32;06
Unknown
I worked in the corporate world for close to ten years. I started off as an engineer, but I thought the engineering was an issue. So I quit and I moved into a different career path, which was web design and development. So got my degree in that. I started working there and again, same issue happened. I just didn’t like it.

00;02;32;06 – 00;02;47;29
Unknown
I hated working in the corporate world. I hated having a boss and didn’t have that that time. Freedom that I always wanted. I also wanted to travel. So I read I read a book called The Four Hour Workweek by Tim Ferriss. I’m not sure if you guys are familiar. Yeah, Yeah. So it’s classic one. So I remember reading that book.

00;02;47;29 – 00;03;05;17
Unknown
I was probably 24 or 25 and I was like, Whoa, this sounds like a dream. Like, I want to do this. I want to be a nomad and travel and, you know, work for myself. So that dream just kind of gets festering in my mind. And I just didn’t have, like, the confidence or courage to be able to do it and, and actually, you know, get there.

00;03;05;17 – 00;03;19;15
Unknown
And then when I was 30 years old, I remember I was dating this girl and I was madly in love with her. I thought she was going to be the one. And she broke up with me. I was like the big push that I needed to, you know, just start living my dreams and start doing what I wanted.

00;03;19;15 – 00;03;45;19
Unknown
And so I remember I made a decision. I was like, you know, screw it. I’m putting my job and I’m going to start traveling. So I did it. And two weeks later I was gone. So I was living in Ottawa at the time, which is the capital of Canada, was born and raised there. So I remember I gave in my two weeks notice this booked a trip to Europe and I had no clue what I was going to do, but I just knew that I had to do it, so I had no clue I was going to make money, what I was going to do for work, where I was going to even live or

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00;03;45;19 – 00;04;02;02
Unknown
anything like that, but just book the one way trip to Europe. I knew I wanted to travel a bit. I had some savings, so I traveled, you know, did my thing. I went to Bali, I went to Nicaragua. You know, after a few months of traveling, I was like, All right, you know, it’s time to, you know, settle down a little bit, start figuring this thing out.

00;04;02;02 – 00;04;18;23
Unknown
How am I going to make money, how I’m going to make this, like a long term, sustainable kind of lifestyle. So so I moved to San Diego and I was trying to figure out my purpose. So that was always in the back of my mind. I knew I was here to make a difference and I really wanted to help people, but I didn’t know how.

00;04;18;23 – 00;04;39;12
Unknown
So now that I had quit my job, I had all this time and all this freedom, I started to kind of work to figure out what my purpose was and what I was going to do. In the meantime, I was freelancing as a web developer and making websites just to kind of get by and make money. And so for about a year, I was trying to figure out my purpose and I just didn’t know how to figure it out and I didn’t know what to do.

00;04;39;13 – 00;05;01;18
Unknown
So I kind of put that on pause and I said, You know what? Like, what am I good at? What do I enjoy? I like making websites. I’m really good at it. So I’m going to start a web design agency, and that’s where the agency was born. Okay, So that’s where our web design came from. Now it’s I know it’s not my purpose and I meant to do something greater, and I want to help people in a greater way, but I really enjoyed it.

00;05;01;18 – 00;05;17;02
Unknown
I’m really good at it, and I know I can help people in that sense. So I figured I would start there. That’s kind of where the agency was born. And now we’re here. Yeah. Thanks for sharing their story. Let’s dive into a little bit. And so there’s some really cool and exciting pieces in there. I love travel. Yeah.

00;05;17;03 – 00;05;35;07
Unknown
So? So I’ll unpack it a bit. So you went to college, got an engineering degree, electrical engineering, got a job, worked on there, worked in that space for a while. Hated, hated it, hated college, hated that. Then you pivoted into another space web design, went to college for that, worked in that for someone else. Hated it, you know?

00;05;35;12 – 00;05;53;13
Unknown
And then you had two life events happen, which, you know, a lot of entrepreneurs. I think there’s a traumatic event or some kind of a life event that that sparks a change, a pivot. I mean, yours was an unfortunate breakup and then you kind of reevaluated stuff and said, hey, I’m going to go, you know, make a huge change, which that’s, you know, best gutsy.

00;05;53;13 – 00;06;08;02
Unknown
And so let’s go let’s go back to that point. And then when you were like there like what? What’s going through your mind? And then, you know, did you how did you quit your job to just go in and quit or did you, like put any thought into it? Let’s start from there and then and then work up a little bit.

00;06;08;02 – 00;06;20;26
Unknown
It was always, ever since I read that book, the four hour work week, it was always like in the back of my mind, like I knew I want to start my own business. I knew I wanted to travel, but I just didn’t have like the courage or I was too comfortable. Basically, you know, I had a well-paying job.

00;06;20;26 – 00;06;35;15
Unknown
I was, you know, in a city where all my family and friends were. So I was just comfortable and there was no real need to do it. But then when the breakup happened, it just kind of made me realize, like, you know, I’m not happy with almost every aspect of my life. I didn’t like the city I was living in.

00;06;35;15 – 00;06;50;09
Unknown
I was kind of like growing apart from my friends a little bit, you know what I mean? And yeah, I think just my heart knew that it was time to do it. So to be honest, the first few months after the break up were pretty rough. Like I was, you know, I lost a lot of weight. I was, you know, in the classic depression phase.

00;06;50;09 – 00;07;09;07
Unknown
And so I didn’t actually know right away. It took probably two or three months. But then there just got to a point where I was like, you know, I’ve had enough. I’m done living a life that I’m unhappy with and I’m going to make changes and I’m going to, you know, I’m going to, you know, be happy. So I remember once that just clicked in my mind.

00;07;09;07 – 00;07;27;12
Unknown
I don’t know how exactly it clicked, but it did at some point. And I just made the decision. And, you know, the next business day ended in my two weeks and I kind of figured it out from there. There was also a bit of luck involved. I remember I looked online and I found this program that helped you become a digital nomad.

00;07;27;12 – 00;07;47;05
Unknown
So this was around background. I don’t think it’s it’s around anymore. And it was actually in Bali. That’s that’s the reason that I went to Bali. So that program kind of gave me the confidence to make the jump and, and, you know, help me figure it out. Now that’s cool. And that takes a lot of guts to, like I said, one day I’m going to quit my job, make a huge change.

00;07;47;05 – 00;08;02;11
Unknown
And so I commend you for that. It’s yeah, it’s a big decision to make. And so, yeah, before I kick it to David, you said you went to Bali and Nic Arugula, what were what was like that you don’t eat like any crazy things or any really fun things or any cool experiences you want to share? Yeah, for sure.

00;08;02;11 – 00;08;21;17
Unknown
So Bali was did some surfing. I don’t know if you guys have ever served like serving the tribe. Yeah, I tried, I tried to serve. I got up a couple of times, maybe for like 3 seconds, but it was fun. There’s like, this crazy monkey forest over there where there’s just, like, crazy monkeys running around stealing your shit and that, and it’s pretty cool.

00;08;21;17 – 00;08;42;23
Unknown
So, yeah, I’ve always had a cool vibe about it. You like rent a scooter? Just, you know, drive around the island. It’s just very chill, very low key and had a lot of fun there. Nicaragua, I would say also a really cool place, very beautiful, nice beaches. But we didn’t do anything too crazy. I was more so in kind of like a focused mindset and I was trying to figure my life out.

00;08;42;23 – 00;08;59;10
Unknown
I wasn’t trying to, you know, arty to harder or do anything crazy like that, but just getting the chance to travel to explore different countries. I was just really what I’d been looking for and it was really nice to start to experience that. And I kind of like hit the reset button, right? Yeah, a big reset for sure.

00;08;59;12 – 00;09;25;20
Unknown
So you talked to a little bit about having your academic background and your experiences and leaving that behind. Yeah, I think that’s something that a lot of people there’s friction there where they invest, you know, they have student loans, they’ve spent a lot of time developing relationships and in education and certifications. And I know I personally went through this when I was thinking about firing the man was something I really wrestled with my making a mistake by leaving all of this behind.

00;09;25;20 – 00;09;45;06
Unknown
And so you need to talk about that. When you were deciding to make that it, what was some of the self-talk going on as you were trying to make that decision? Yeah, that’s a great question. I still have some that talk all these years later, to be honest. Like sometimes I think all like, should I go back? Should I, you know, like, am I wasting this engineering degree or, you know, all the other degrees that I have?

00;09;45;06 – 00;10;02;19
Unknown
But I think that’s just your mind talking. Like if you really listen to your heart, your heart knows what it wants. And I back then, when I made the decision to make the jump to fire the man and do my thing, that was my heart talking. And I was set up with my head. And your head is always telling you these things.

00;10;02;19 – 00;10;18;21
Unknown
And it’s I think it’s been a big exercise for me, even in the past few years, to kind of get away from using my head and using my heart for making intuitive decisions because, you know, can you know, you’re an engineer and, you know, I’m sure you have this kind of logical mind as well, especially as an engineer.

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00;10;18;21 – 00;10;37;21
Unknown
You’re just taught to be very logical. You know, look at the numbers and you have to basically prove it or else it’s not real. That’s the head talking. Where else? The heart is kind of the opposite of that. So it’s hard to justify the decisions. Like your head will say, you know, you went to school for four years, you spent all this money and you know, you made all these connections, so you should stick there.

00;10;37;21 – 00;10;52;05
Unknown
But, you know, my heart was telling me that’s not what I wanted. And it was telling me from the beginning, I just never listened to it. So it’s really an exercise in trying to figure out how to listen to your heart versus your head, which is easier said than done. But that’s that’s the only way I can like attribute it to is.

00;10;52;05 – 00;11;10;29
Unknown
Secondly, I want to follow up on it. You’re talking about purpose. And I think that that’s something that’s really, really, really important. And there are certain professions that lend itself to. For instance, both of my parents are in medicine. They go to work every day and are helping people. It’s a very easy answer. My dad, someone came in with a heart attack.

00;11;10;29 – 00;11;28;26
Unknown
I helped them live. That’s a very they are making a difference and it’s a very easy connection. I also struggle with that. On what? How am I making a difference? And so as you’ve worked on solving for that, what have been some ways that you’ve kind of helped? What are some things that you’ve done that it’s helped you find that purpose?

00;11;28;26 – 00;11;46;29
Unknown
I think that’s like an ongoing thing. So for the past year or so, I’ve been actually working with a purpose coach and he’s really helped me figure out that purpose because I’ve really been searching for that purpose for the past, you know, five, six, seven years, if not my whole life really, but really intentionally looking for that for the past year with a purpose coach.

00;11;46;29 – 00;12;04;26
Unknown
So he’s helped me figure out, you know, what I just said of trying to use my heart more versus in my head. There’s one exercise in particular that we did that has been the most the biggest game changer for me. And it’s an exercise where figure out your true values. So there’s a concept of like true versus false values.

00;12;04;29 – 00;12;34;13
Unknown
Okay, So apparently people make about 80% of their decisions based on their false values, and that will lead you astray most of the time. So like to give you an example, some of my false values are things like significance, validation and control. Okay? And I was making a lot of my decisions towards those false values. And no matter how much of your false value you get, no matter how much validation you get or no matter how much you know, significance you get, you’ll never feel fulfilled or satisfied.

00;12;34;13 – 00;12;55;16
Unknown
So basically, I look back and I was making a lot of my decisions based on those false values. And when I realized this, they kind of clicked. We figured out some of my true values. So my true values are things like love, joy, aliveness, peace, Those are just words. They all mean different things for different people. So for me, I kind of defined what my values are and what I really care about.

00;12;55;16 – 00;13;15;20
Unknown
And now whenever I make a decision, I make it in alignment with these values of mine and things just feel more smooth and more aligned. So that’s like that’s been a big game changer for me personally, like that I really like that. And I think that that’s a very methodical way to go about finding out, which I really, really like.

00;13;15;20 – 00;13;35;25
Unknown
And it’s sometimes can kind of be an abstract exercise in determining what your purpose is. So I really, I really like that framework. Yeah. I prefer and for logical guys like us, it’s like a logical way of trying to use your heart. Noah One last question on to kick it over to Ken. You’re talking about a course that you took that helped you become a digital nomad.

00;13;35;25 – 00;13;56;29
Unknown
What were some things that you were to give advice to our listeners who are, who are wanting to pursue a similar path? What were some things out of that worse story than what were some things that you did that were very helpful in accomplishing your objective of being a digital nomad? The first thing before even doing that, the first question I would ask myself is Why am I doing this?

00;13;56;29 – 00;14;16;27
Unknown
And because it’s not for everyone. Like I would never I wouldn’t advise 100% of the population to quit their job and become a digital nomad. Really dive into why you want to do it. And if it’s something for you, because a lot of people just can’t handle that level of risk or that level of uncertainty. So there’s that aspect to it.

00;14;16;27 – 00;14;33;05
Unknown
And then some people like need that routine or need that accountability and structure of having the 9 to 5 in order to, you know, be successful or thrive. So really take time to figure out, is this something I really want or is just something that sounds sexy and everyone else is doing it. So so I want to do it as well.

00;14;33;05 – 00;14;52;19
Unknown
So before even making that decision, I would step back and understand why you’re doing it or you want to do it. And then a few things that really help me is just understanding business models. And so this is not necessarily like digital nomad advice by just one. You are figuring out, you know, if you want to take the leap, let’s say you say, let’s say it is a yes for you.

00;14;52;24 – 00;15;16;09
Unknown
So understanding different business models and how they work and how it would lend itself to your type of business, I think that was something that I’d never really considered in terms of the travel, the travel portion of it. There’s a lot of resources out there that help digital nomads that I discovered back then. There was a website. I can’t remember what it is, but basically it ranks every city in terms of the attractiveness to a digital nomad.

00;15;16;09 – 00;15;34;06
Unknown
It ranks it in terms of, you know, cost of living safety, things like that. I remember when I chose to move to San Diego, I use that website. I’ll I’ll have to Google it and I’ll I can, you know, give you guys a link in case any of the listeners here are interested. So it gave us a lot of like practical advice like that.

00;15;34;06 – 00;15;54;29
Unknown
And for me, just the fact that I did it gave me the confidence that I could. So just jumping in, you know, having that little bit of a helping hand for like two weeks just gave me the confidence knowing that I could do it. And then I just went off on my own. So to be honest, I don’t remember that much from from the actual two weeks other than just the feeling and confidence that it gave me.

00;15;55;03 – 00;16;13;05
Unknown
So I definitely want to get into some web design, some UX a little bit, but I got one. One last question. Kind of the firing demand piece which I which I think is very powerful or the listeners who are either considering it or about to do that, you know, hearing it from someone who has been through it is very powerful and moving.

00;16;13;05 – 00;16;45;29
Unknown
And so I want to touch on it sounds like you’ve done some some deeper work, more so than a lot of other guys. You’ve done some deeper work in finding your purpose. And so the question I have for you is, is brown happiness. So can you share with the audience of your happiness, maybe even a level of like 1 to 10 from when you were in the electrical engineering space to when you were, you know, in the web design space, working for other people to where you are now in kind of how is your happiness adjusted or changed or improved or declined throughout throughout those periods, I’ll I’ll bucket the corporate life into one.

00;16;45;29 – 00;17;02;10
Unknown
So I’d say in back then, I know you’re young, like the things I valued back then were so much different than now. I would say my happiness was probably in the 4 to 5 range, you know, like I’m very lucky. I’ve never been in a situation where, you know, I have to I didn’t have food or shelter or anything like that.

00;17;02;10 – 00;17;24;06
Unknown
So I’ve always been very lucky. But in terms of happiness, yeah, I would say 4 to 5 in my corporate life, when I made the jump to become a digital nomad, definitely increased. Got up to probably like a 7 to 8 at a certain point. I remember when I first moved to San Diego, like I was on a high and, you know, it was the first time I was actually living the nomad life and, you know, achieving that dream that I’ve had in my head for so long.

00;17;24;07 – 00;17;45;18
Unknown
I was pretty happy. So I’d say, yeah, around then eight in the San Diego phase when I started the Nomad journey. And then over the years as I was doing it, I started realizing like, okay, I’ve done I have started a business, I’ve been traveling, I’ve traveled, you know, the world and seen a lot of cool stuff. But then like the happiness started to dip and I wasn’t sure why.

00;17;45;18 – 00;18;06;27
Unknown
And I think it’s because I was missing that purpose and fulfillment piece. So there’s definitely a dip in the happiness back down to, I don’t know, let’s say like a six and that’s when I realized that it’s time for me to start looking into that purpose piece. And that’s when I hired Purpose Coach and have been really digging into that ever since I hired the purpose coach.

00;18;06;27 – 00;18;22;18
Unknown
It’s been slowly getting back up, not to the level where I want to be. There’s a lot of work to be done, a lot of internal work to be done there. Not just finding your purpose, but also, you know, there’s traumas and issues that you have yourself that you want to work on to kind of unlock that piece.

00;18;22;18 – 00;18;50;09
Unknown
Because for me, my biggest issue is just, you know, using my heart more and opening it up and trying to make decisions based on that. So that’s that’s been a big piece that I’ve been working on. Yeah. No, I appreciate you sharing that. I know it’s a it’s a personal issue, but I think it’s you know, it’s important for for people to hear that and to see someone that’s been through this journey and how how making these pivots and changes has impacted happiness up and down and commend you for, like, you know, following that and pursuing your purpose and making that more meaningful.

00;18;50;09 – 00;19;10;17
Unknown
I think that’s I think more people should do that. So I appreciate it. So let’s get into some web design stuff. When you take on a project or a client or website, what are some of the top things that you need to know? Analyze, or figure out in order to make, you know, the best design? Are there Like, you know, should it be a flatter design, meaning less pages?

00;19;10;17 – 00;19;30;06
Unknown
Should it have? Should it be more content? What are you looking for there to get the best user experience, if you will? The first thing that we look for is does that company need a new website? So we look at it both in terms of designs and conversions. Okay. So in terms of design, you know, does it is a consistent does it look good?

00;19;30;06 – 00;19;53;28
Unknown
And that’s kind of more subjective. There are rules for design, of course, but it’s a bit more subjective. So that’s the one thing we look at. The second thing is converting. So that’s data that’s not subjective at all. It’s very objective. So how is a site converting? Is it hitting your goals? Okay. Basically some of the main metrics that we look at when we ask those questions is what is the main conversion rate for your website?

00;19;54;00 – 00;20;11;26
Unknown
So let’s say you’re an e-commerce brand, your main conversion is, you know, by X product. So what is the conversion rate on that? Is it within the metric or is it within the range that we’re looking for? If it is, then you know, that’s great. We can always improve it and make it better. But if it’s, you know, most of the time what we see is it’s not within that range.

00;20;11;26 – 00;20;28;12
Unknown
It’s much lower. So in that case, that’s when we say yes, for sure, we we want to help you. And this would be a homerun for both of us. Just to summarize, again, the design is the first thing and then B, the data is is the second thing and specifically the conversion rate. And I want you with this next question.

00;20;28;12 – 00;20;52;03
Unknown
My inner accounting nerd is about to flare up with the website. There are a number of areas that you can invest, right? You can invest in contents, you can invest in paid ads, you can invest in the actual design of your website. As an accountant, I’m always looking at return on investment with the clients that you’ve worked with, which activities tend to have higher ROI.

00;20;52;05 – 00;21;13;18
Unknown
On the flip side, which which types of activities tend to not have a higher ROI. If we’re pointed at increasing our conversion, whatever that would be, there’s no specific answer. It’s kind of like a chicken and egg scenario because let’s say you have a ton of traffic, you invest a lot in your paid ads and that traffic is going to a landing page or a website that doesn’t convert very well.

00;21;13;18 – 00;21;37;06
Unknown
Then you’re leaking a lot of revenue, right? Or vice versa. So, I mean, ideally you want both pieces of the puzzle to be in unison and working well in terms of in terms of the highest ROI, I would say if I had to choose one thing, it would be the copy, which might surprise you. So the copy of the writing on the page, that makes a huge difference.

00;21;37;06 – 00;21;58;24
Unknown
So your offer, your messaging, what you’re saying, how you’re saying it, that is of course a huge conversion factor. The thing was that is not only do you use that on your website, but use it on your marketing collateral as well. So if your message sucks everywhere, then that’s really going to, you know, it’s really going to hurt your conversions and that’s going to, you know, that factors in everywhere in your marketing.

00;21;58;24 – 00;22;21;07
Unknown
I would say the most important thing to do with that is spend a lot of time doing market research. So really understanding your users and their pain points, their struggles and what they want. Now this sounds I think, very basic, but by far the most important thing that we do and it affects everything that we do from copy to web design to the marketing paid ads, SEO, all that stuff.

00;22;21;07 – 00;22;42;09
Unknown
So really understand your users what their pain points are and what they want, and that will make every other piece of the puzzle work. So much better. I got a couple more questions. One, yeah. Have you used a lot of air yet? The design process and what are you seeing at a high level of like software implementing AI for user experience.

00;22;42;12 – 00;23;02;03
Unknown
Can you speak to that a bit? Yeah, for sure. So we’ve been using AI for over two years now, maybe not in the form that you’re saying year ten, but basically one of the main tools we use is it’s an AI heat mapping software. Okay. So basically what it does is it predicts within 92% accuracy what the heat map of a design will look like.

00;23;02;04 – 00;23;21;26
Unknown
So you can get a 92% accurate heat map of a design without sending any traffic to it. Okay. So this is super cool because it just helps you build designs that convert better without having to spend money and time on sending traffic to the website. So we’ve been using that tool for several years now for all of our websites and it works very well.

00;23;21;26 – 00;23;41;22
Unknown
It’s super cool in terms of the designs themselves. We’ve been testing it internally. We haven’t use it for any clients yet. So the answer is kind of TBD because we have frameworks that we use that we know are very highly converting. So those are kind of like the basis of our of our system and our web design packages.

00;23;41;22 – 00;24;17;06
Unknown
So we use those. I think what’s really interesting for us is using it right now for illustrations and product mockups, things like that. It can do really cool things. I don’t think it’s quite there yet for generating website architecture and layouts maybe, I don’t know, maybe a year or two, five years down the road it might be. But there’s always going to be those areas where you need to, based on past experience and past frameworks that you know, have been proven to to convert, basically totally agree There’s going to be a human touch for quite some time until the air is very polished now and you share what that software tool is for the heat

00;24;17;06 – 00;24;36;18
Unknown
mapping. Yeah, for sure. It’s called zero. Yeah, that sounds good. Raquel Yeah, last question, and then I’ll kick it over to David. And so we’re getting ready to do a website migration and build. And so one of the things that I’ve been hearing from people in this space is kind of like the user experience, obviously. And so someone was telling me like on the homepage landing page is crucial.

00;24;36;18 – 00;25;10;22
Unknown
Like when you capture that first visitor there, some of the tell me like asking them questions of like why you’re here and then directing them to where they need to go. Do you guys use that type of design and what do you think? What are your thoughts on that? We yes and no. It kind of depends on the use case or, you know, the business itself whizzes and things like that do work well typically to convert and to keep people’s attention in terms of putting it right in the front on your homepage, like the first thing you see, like I know a lot of businesses have toyed with chat bots and we have as well.

00;25;10;22 – 00;25;29;10
Unknown
Chatbots have kind of declined in efficiency over the years as people have gotten more sick of them and use them and yeah, annoying, annoying. This like do you have a specific example? Is it like a quiz that pops up right on site or is it kind of, you know, the the navigation kind of leading the user towards the directed path?

00;25;29;10 – 00;25;47;08
Unknown
Yeah, kind of like a quiz where you kind of show up on the on the the homepage. You go there with an ad or whatever, and maybe it’s your first time visiting there and kind of having a quiz of like, you know, are you looking to buy, are you looking to research? Or you look in and just kind of directing them around you guys, you guys recommend that you use that?

00;25;47;08 – 00;26;05;05
Unknown
Yeah, I wouldn’t recommend putting that as a first thing people see when they get to your home page, let’s say just through a Google search or something. If it’s through an ad or something like that, that would be something that I would definitely want to test because like I said, quizzes do have AI conversions typically. So it depends on the traffic source and where they’re coming from.

00;26;05;05 – 00;26;23;02
Unknown
So if that’s linked into your paid ads campaign, that’s definitely a very efficient campaign that you can use because, you know, after people, you ask some questions, they’re engaged and then at the end of the the survey, let’s say, then you ask for their email and they’re going to be very likely to put it in because they just spent all that time and effort in answering your questions.

00;26;23;02 – 00;26;41;24
Unknown
And if you made the quiz kind of funny and, you know, released their pain points and gave them like a taste of what it’s going to look like, then it could be a very powerful tool to to get those conversions. So maybe like for that for the ad traffic that’s coming over from paid maybe a separate landing page with a questionnaire, but then the homepage not on that.

00;26;41;25 – 00;27;00;25
Unknown
Yeah. Yeah. We, we, we discourage things like pop ups or things that don’t help you understand the website if you’re just landing there for the first time because you have to assume if it’s just, you know, traffic from Google or something like that, then they want to learn more about your product before you are, you know, bombarded with, you know, pop ups or things like that.

00;27;00;25 – 00;27;18;29
Unknown
Yeah, Yeah. Before you hammer them with all the pop ups and so. Okay, yeah, fair enough. That does make sense. Awesome. So next question I want to cover is a lot of our listeners, if they are wanting to have a website, one of the first questions they need to ask themselves is what platform we’re talking a little bit before the show.

00;27;18;29 – 00;27;46;26
Unknown
You know, you got Shopify, you got WordPress, you got web flow, go through those and talk about maybe some pros and cons of each one and which one may be a better fit or what people are looking to do. There’s never like a correct answer, but there’s platforms that are better suited for four things. The first thing I would always say is like, whichever one you know, if you’re building it, if you’re bootstrapped and you’re building an internally, I would say go with the one, you know, the best in general because it’ll be a lot easier and quicker for you.

00;27;46;26 – 00;28;06;13
Unknown
However, if you have the flexibility of choosing than I would say in terms of e-commerce, the choices are very clear. It’s Shopify or WooCommerce. I mean, those are the only two that I would ever consider. I would say Shopify is a bit easier to set up and get going with, and it has very good inventory management. WooCommerce also has good inventory management.

00;28;06;15 – 00;28;26;19
Unknown
It’s a little bit harder to set up and maintain those. So those are the two that I would go with. If you’re looking at e-commerce platform web flow is to be transparent. Well, flow is a tool that we use. We’re an official web flow partner. However, we chose web flow for a reason why flow is very good. If you’re building a marketing website because of three factors.

00;28;26;19 – 00;28;46;17
Unknown
So number one, the page speed and performance that you get on a web flow build, if you build the website properly, is better than anything else on the market. So that’s that’s number one. This is good because obviously good for the user experience. Everyone wants a fast website and then it’s also a key SEO ranking factor and a conversion factor.

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00;28;46;17 – 00;29;06;15
Unknown
The slower that your website loads, the lower your conversion rates are going to be. So yeah, like in a nutshell, if it’s a marketing website, I highly recommend web flow. They don’t use workflow for ecommerce. It’s not there yet. They do have an e-commerce feature, but it needs some tweaking. If you’re in the ecommerce space, definitely do your research on WooCommerce versus Shopify.

00;29;06;15 – 00;29;25;19
Unknown
Run me now. Is it time for the Arch Web design log? Can you describe arch web design kind of what you do there and who could be a good fit for a client? Yeah, absolutely. So we’re very focused. It’s going to be a very straightforward pitch. We make beautiful, high converting websites for SAS companies. That’s what we do and we do it very well.

00;29;25;19 – 00;29;44;26
Unknown
There aren’t a lot of other agencies out there that are that focused. I think that gives us a huge advantage because like you said, we’ve built over 200 SAS websites specifically we’ve managed millions of dollars worth of AB testing campaigns and all that data is what we use to to make our websites and create the design frameworks which are super high converting.

00;29;44;26 – 00;29;59;18
Unknown
And also they look awesome and every website is completely unique to each client. Yeah, if you’re listening to the show and you’ve got a SAS company and you’re ready for a redesign, give me a shout. Or if you’re in e commerce and you’re thinking about pivoting into SAS like a lot of people do, maybe it’s a good fit.

00;29;59;18 – 00;30;18;00
Unknown
Do it. Anything else we want to cover before we get into the fire around? Yeah, sure. We also have an awesome new 38 page guide on how to increase your website conversion rate, so you could use this across a variety of industries, completely free and it’s packed with a ton of value and probably our best lead magnet yet.

00;30;18;00 – 00;30;33;00
Unknown
So yeah, feel free to download it and I think it’ll be really helpful. Awesome and all of our listeners who are driving keep your eyes on the road and post a link to that in the show notes. Let’s get in the fire. N Yeah, right now you’re ready for the fire round. Yeah, yeah. Let’s go. All right. What is your favorite book?

00;30;33;01 – 00;30;54;19
Unknown
My favorite book. I’m going to, I’m going to give you three real quick. So Proof of happiness is my favorite personal book. It’s a kind of describes how this very logical nurse neurosurgeon had this crazy, like near-death experience, and he saw heaven in a nutshell. So that was a really cool read for me as a logical person as well.

00;30;54;19 – 00;31;13;11
Unknown
In terms of business, my two favorite business books are number one called Bill to Sell. So kind of explains how this company went from a service based agency and turned it into a productized offering in order to sell it and, you know, get a higher valuation. So I thought that was really cool. To read another a good book is called Never Split the Difference.

00;31;13;11 – 00;31;34;09
Unknown
So it’s it’s basically a book that teaches you sales and negotiation tactics. So any anybody in sales or ever in business really could benefit from that. Awesome, great read. What are your hobbies? My hobbies is I’m a big football guy, so I’m a la Rams fan and I play I kind of play flag football. That’s one of my favorites.

00;31;34;09 – 00;31;52;28
Unknown
And then I like to lift weights, go to cafes. I do read also and I have been getting back into video games currently playing God of War. So those are some of them I sell in marketing for that one that got that looks really cool. Yeah, it’s pretty cool what they can do these. Yeah, absolutely. What is one thing that you do not miss about working for the man?

00;31;52;29 – 00;32;11;04
Unknown
I have a list. Number one is waking up early and not on my time. I’m not a morning person, so that’s like the biggest thing all right, last one. What do you think sets apart successful entrepreneurs from those who give up, fail or never get started? If I could boil it down to one thing, it would be just our two things.

00;32;11;04 – 00;32;29;17
Unknown
I’d say consistency and courage. So courage to make the leap. And then once you’re there, you have to be consistent. There’s so many people that have started something and they have a great idea, but they’re not consistent enough to make it happen. You have to have that work ethic to be able to day in and day out, work on it, be focused and, you know, just get that done.

00;32;29;17 – 00;32;48;02
Unknown
It’s not it’s it’s tough. Like entrepreneurship is not easy. It’s not sexy all the time or most of the time, but you just have to be consistent, show up every day. And I believe that will help you succeed. Excellent advice. Absolutely. I want to thank Randy guest on the Firing the Man podcast. People are interested in getting in touch with you.

00;32;48;02 – 00;33;04;25
Unknown
We’re working with arts web design. What would be the best way? Yeah, sure. So I’ll give you a link to our our website down below. You can, you know, book a time to chat with me. It’s directly with me. So I’ll be there to chat. If you guys want to talk about your website, conversion tips, anything like that.

00;33;04;25 – 00;33;17;16
Unknown
So happy to do that. And if you just want to connect with me personally, you have my Instagram, the links below. And you know, show me a diamond. We can have a combo. Well, sounds great. Well, thank you so much for being a guest and we’re looking forward to staying in touch. Yeah, Dave can. Thank you guys so much.

00;33;17;16 – 00;33;19;15
Unknown
It was a it was a lot of fun. I really appreciate it.

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