How to Source From Mexico and Latin America to Increase Profits with Expert Susana Bermudez

Episode 115

Being constantly on the lookout for new options can definitely open doors to a lot of possibilities especially in the world of business. For a lot of entrepreneurs in e-commerce, Asia has always been the go-to for outsourcing products and materials. But in this episode of Firing the Man, sourcing specialist and entrepreneur, Susana Bermudez shares with us all the opportunities with sourcing products in Mexico and Latin America.

[00:01 – 05:52] Opening Segment

  • Susan Bermudez shares the story on how she started sourcing products in Mexico
  • She started with helping manufacturers find ways to enter the US market
  • Joined the world of e-commerce and studies how the process works

[05:52 – 17:44] Benefits of Sourcing from Mexico

  • Reasons why sellers should consider sourcing in Mexico
    • To explore and discover new options in terms of sourcing
    • To support and work together with countries from the same continent
  • More accessible for E-commerce
  • Having a variety of popular and available products in Mexico
  • Having shorter lead times
  • 90% of products do not pay tariffs
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[17:45 – 20:57] Cultural Differences with Suppliers in Mexico 

  • Overcoming cultural differences
  • Different way of doing business compared to Asia
  • Having patience and developing a relationship with the manufacturer is crucials
  • Reaching out to these suppliers in Mexico

[20:58 – 23:22] Finding Suppliers in Mexico 

  • Sourcing can be a challenge
    • Majority of the suppliers do not have websites
    • Suppliers mostly use Whatsapp to connect with partners
  • What’s it’s like to work with Susana
  • Opportunities in outsourcing from Mexico

[23:23 – 45:55] Closing Segment 

  • Know more about Susana in the Fire Round!
  • Connect with Susana through the links below
  • Final words


Resources Mentioned:

Tweetable Quotes:

“[Mexicans] love connection and create that connection with the manufacturer. It’s the most important thing you can do because that’s the only way they’re not gonna feel [like] they are just using you as a manufacturer. ” –  Susana Bermudez


“We [help them] create that environment of trust that the manufacturer needs.” – Susana Bermudez


Visit Susana’s website: or connect with her on LinkedIn! 


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